Top Lingerie Brands That Add Glamour to Your Intimates

The world of lingerie offers an exquisite blend of comfort, style, and sensuality, with countless brands vying for attention in this alluring market. From luxurious and high-end to affordable and everyday comfort, the varied offerings cater to all preferences and body types. Renowned labels are continuously innovating with fabrics and designs, ensuring that each piece not only feels like a second skin but also empowers the wearer with confidence. For those looking to update their lingerie drawer with some of the finest brands available, explore the list below for a refined selection that is sure to impress.

Illustration of lingerie

Best brands of lingerie in 2025

Victoria's Secret

Victoria's Secret remains a leading brand in the lingerie market, maintaining around 20% market share in intimates in North America, despite recent sales declines. The company has seen improvements in key metrics, such as a 3% decrease in total comparable sales and a 5% drop in brick-and-mortar comps, but it has also reported adjusted gross margin increases and net income of $32.1 million in Q2 2024. Its beauty business continues to be the best-performing category, with four consecutive quarters of growth. The brand is also set to launch its Victoria's Secret Fashion Show in Q3 and a major VSX sport launch, indicating ongoing efforts to revitalize its market presence. Despite challenges, Victoria's Secret still generates significant revenue, with Q2 net sales of $1.4 billion. For more details about their upcoming initiatives, visit the Victoria's Secret official website.

La Perla

La Perla, founded by Ada Masotti in 1954, is a renowned Italian luxury lingerie and swimwear brand known for its exquisite, high-quality products. Under the guidance of various creative directors, including Julia Haart who joined in 2016, La Perla has expanded its product line to include ready-to-wear, sleepwear, and beachwear, appealing to a broader audience. The brand has seen significant digital growth, with online sales rising from 5% of total sales in 2008 to 15% in 2016. La Perla generates substantial eCommerce revenue, with $14.4 million in online sales in 2023, primarily in the United States and the UK. Despite challenges, La Perla remains a luxury mainstay, with a net sales figure of EUR 69.09 million for the full year 2022.

Agent Provocateur

Agent Provocateur is a renowned British lingerie retailer, known for its luxurious and empowering products, operating in over 30 markets worldwide with over 600 employees. The brand generated £33 million in revenue in 2021 and has seen a 7% sales growth rate, outpacing the industry average. Despite its high-end image, Agent Provocateur has been criticized for its environmental and labor practices, receiving a 'very poor' rating from Good On You. The brand is partially owned by Frasers Group and has expanded its product line to include swimwear, beauty, hosiery, and accessories. With an award-winning website attracting over 20,000 visitors daily, Agent Provocateur continues to be a significant player in the lingerie market.

Calvin Klein

Calvin Klein is a prominent player in the lingerie market, known for its innovative designs, comfortable fabrics, and wide range of products. The brand contributes significantly to the global lingerie market, which was valued at USD 88.32 billion in 2022 and is expected to grow at a CAGR of 6.1% from 2023 to 2030. Calvin Klein's products, such as briefs and bras, are popular for their stylish and comfortable designs, with briefs holding over 55% of the market share in 2022. The brand's focus on quality and design caters to the high demand for premium and luxurious lingerie, particularly in North America. As part of the broader market, Calvin Klein benefits from the increasing preference for online and offline channels, enhancing product availability and driving market growth.

Savage X Fenty

Savage X Fenty has established itself as a leading lingerie brand, renowned for its commitment to inclusivity, diversity, and empowerment. The brand has seen significant sales growth, with sales more than doubling each month between February and August 2020, and a notable 218% increase in April 2020 compared to the previous year. It caters to a diverse range of women, offering sizes from XS to 3X and featuring models of various ethnicities and body types in its marketing campaigns. The brand's direct-to-consumer model and strong online presence have contributed to its success, with 3.2 million total visits to its website in November 2024 and a 17.56% increase in web traffic compared to the previous month. Savage X Fenty's collaborations, such as the one with Diesel, further highlight its innovative and body-positive approach to lingerie. Explore more about their collections on the Savage X Fenty website.

Hanky Panky

Hanky Panky, founded in 1977 by Gale Epstein and Lida Orzeck, is a renowned brand in the lingerie and sleepwear industry, known for its innovative design, comfort, and high-quality fabrics. The company generates an estimated annual revenue of $107.2 million and employs 376 people, with each employee contributing an estimated $285,000 in revenue. Hanky Panky's products are sold in over 70 countries, and its signature thong sells at a rate of one every 10 seconds globally. The brand has seen significant growth, with sales increasing by 10% to 20% year over year for the past five years. Hanky Panky is committed to U.S. manufacturing and sustainability, including a program to convert old bras and undies into carpet padding. For more details about their collection, you can visit their official website.

Wacoal

Wacoal Holdings, headquartered in Kyoto, Japan, is a leading producer of high-quality lingerie, renowned for its emphasis on comfort and fit. Founded in 1949, Wacoal has expanded globally, including launches in America in 1985 and the acquisition of the Eveden Group in 2012, adding brands like Freya, Elomi, and Fantasie to its portfolio. The company achieved 96% of its year-over-year sales target in Japan for October 2024, with the Wacoal brand seeing a 125% year-over-year increase in sales, driven by strong performance of products like the "Hugging Bra".

Aerie

Aerie has established itself as a leading lingerie brand, renowned for its body-positive and inclusive marketing strategies. The brand achieved $1.3 billion in revenue in 2020, marking a 25% increase from the previous year, and has consistently demonstrated strong growth, with a 32% increase in 2018 and a 27% increase in 2019. Aerie's success is also reflected in its online sales, which surged to 85% of its total revenue during the pandemic, and it continues to expand its physical footprint with new store openings. The brand's commitment to authenticity is evident in its unretouched advertising campaigns and diverse model lineup. As of 2020, Aerie accounted for 26% of American Eagle Outfitters' total net revenue, up from 16% in 2018. For more insights into Aerie's growth, read the full article here.

Chantelle

Chantelle, a family-owned company since 1876, is a leading international creative studio based in Paris, renowned for its high-quality lingerie. With a turnover of EUR340 million, 10,000 points of sale in 79 countries, and 3,425 employees, Chantelle serves 8 million customers worldwide. The brand is distinguished by its meticulous construction, with many parts of its bras still handmade, and its exclusive use of French lace. Chantelle's commitment to innovation, respect, and quality has enabled it to build trusting relationships with its stakeholders. The company is also driven by a long-term vision of contributing positively to a more equal, inclusive, and respectful society.

ThirdLove

ThirdLove is a leading direct-to-consumer lingerie brand, renowned for its size-inclusive, comfortable, and functional undergarments. With estimated annual revenue of $44.9 million and total funding of $68.6 million, the company has significantly impacted the $16 billion lingerie industry. Since its launch, ThirdLove has sold over 4 million bras and seen a 347% year-over-year sales growth in 2017. The brand's innovative "Try Before You Buy" campaign has resulted in a 70% retention rate for products ordered through the promotion. Additionally, 41% of its customers have signed up for its loyalty program, which has led to a 16% higher average order value for first-time customers. For more information, visit the ThirdLove website.