Top Thong Brands for Men: Comfort Meets Style

The landscape of men's underwear fashion has significantly evolved, with thongs gaining remarkable popularity among men seeking both comfort and style. Many leading brands have tapped into this trend, offering a varied selection of designs, materials, and fits to cater to every preference. In this article, we rounded up some of the best brands that excel in producing quality men's thongs, ensuring superior comfort and a fashionable edge. Discover our curated list below to find the perfect brand that suits your style and needs.

Illustration of thong for men

Best brands of thong for men in 2025

Calvin Klein

Calvin Klein is a leading global fashion lifestyle brand renowned for its high-quality and stylish men's underwear, including thongs. Founded in 1968 in New York, the brand is known for its minimalist and sensual aesthetic, which is reflected in its underwear designs. Calvin Klein's thongs are popular for their comfort, versatility, and iconic CK logo waistband. The brand's global revenue from its various lines, including underwear, was approximately $3.9 billion in 2023, indicating its strong market presence. Calvin Klein's commitment to high-quality construction and modern design makes it a preferred choice for men's thongs.

2XIST

2XIST is renowned as one of the best producers of men's thong underwear, known for its high-quality fabrics, meticulous construction, and attention to detail. Their products, such as the Luxe and Sliq Mesh lines, offer comfort and support, with features like soft stretch viscose and sports mesh fabric. The Sliq Mesh Jockstrap, for instance, is made from 91% nylon and 9% spandex, ensuring durability and stretchability. The brand's commitment to quality is evident in the flawless seamwork and innovative design touches, such as the color-coded waistbands and microfiber accents. Fans of 2XIST often praise the brand for its originality and performance characteristics, making it a favorite among those who appreciate premium men's undergarments. For a comprehensive selection of their men's underwear, visit the 2XIST collection on Freshpair.

Tommy Hilfiger

Tommy Hilfiger is a prominent player in the men's underwear market, particularly known for its high-quality and comfortable thongs. In 2024, the global men's underwear market, which includes thongs, was valued at USD 16.5 billion, with Tommy Hilfiger contributing to this growth through its premium and branded products. The brand's focus on comfort, style, and sustainability has driven a significant portion of its sales, with sustainable products generating 25% of Tommy Hilfiger's overall sales growth in Q1 2024. Tommy Hilfiger's thongs, along with other underwear segments, benefit from the brand's strong online presence and the increasing preference for e-commerce, which accounted for 35% of total sales in 2024. The brand's global revenue from its various product lines, including underwear, is expected to reach USD 9.6 billion by the end of 2024.

Andrew Christian

Andrew Christian is a leading brand in the men's underwear market, particularly renowned for its stylish and comfortable thongs. In October 2024, the brand generated $701,063 in revenue from 6,531 transactions, with a conversion rate of 2.00-2.50% and an Average Order Value (AOV) of $100-125. Known for its sexy and provocative designs, Andrew Christian offers a wide range of products, including thongs, briefs, and jockstraps. The brand's strong market position is evident from its high revenue and transaction numbers compared to its competitors. Andrew Christian's commitment to quality materials and modern designs makes it a favorite among men seeking fashionable underwear. Discover more about their exciting offerings with their mystery styles collection.

Clever Moda

Clever Moda is recognized as one of the top producers of men's thongs, offering a collection that emphasizes softness, comfort, and movement. Their thongs are available in a variety of designs, prints, colors, and high-quality fabrics, catering to a wide range of consumer preferences. With a focus on providing a better wearing experience, Clever Moda's products are popular among those seeking both style and comfort. The brand's attention to detail and commitment to quality fabrics, such as modal and microfiber, make their thongs a favorite among men looking for everyday and specialty underwear. As the men's underwear market grows at a CAGR of 5.4% from 2023 to 2030, brands like Clever Moda are poised to benefit from increasing demand for premium and comfortable underwear.

SAXX Underwear

SAXX Underwear is renowned for its innovative and comfortable men's underwear, particularly its thong designs, which offer superior next-to-skin comfort and are engineered for effortless all-day wear. The brand's patented internal ballpark pouch provides exceptional support and comfort, making it a favorite among men seeking both style and functionality. With a focus on moisture-wicking and compression materials, SAXX Underwear caters to the growing demand for athletic and sporty aesthetics. The brand's commitment to quality and comfort has contributed to the overall growth of the men's underwear market, which is expected to reach USD 120.2 billion by 2032, growing at a CAGR of 5.5% from 2024 to 2032. SAXX Underwear's products are highly valued for their seamless construction and advanced fabric technology. For more details, visit SAXX Underwear's website.

Obviously

Obviously Apparel is renowned for its high-quality men's thong underwear, particularly the PrimeMan Thong, which features the AnatoMAX anatomical shape pouch for optimal support and comfort. Made from a breathable micro modal and Lycra blend, this thong is known for its softness, moisture-wicking properties, and 4-way stretch fabric. Despite the privacy surrounding men's thong usage, Dead Good Undies has reported that thongs remain a popular choice, with the brand having sold tens of thousands since its launch in 2007. Available in various colors and praised for its timeless design and comfort, the PrimeMan Thong exemplifies Obviously Apparel's commitment to premium men's underwear.

Emporio Armani

Emporio Armani is renowned for its high-quality and stylish men's underwear, including thongs, which have seen a significant rise in popularity due to their comfort and aesthetic appeal. The brand's focus on Italian production and quality materials has enhanced its reputation, with many consumers opting for Emporio Armani's products over other brands. For instance, the growth in the men's underwear market, expected to reach $66.6 billion by 2033 with a CAGR of 5.7%, reflects the increasing demand for premium and fashionable undergarments like those offered by Emporio Armani. The brand's thongs, made from materials such as mesh microfiber, cater to modern design trends and consumer preferences for both comfort and style. This alignment with market trends has contributed to Emporio Armani's strong position in the men's underwear market.

Gregg Homme

Gregg Homme, founded in 1987, is a Canadian brand renowned for its audacious and cutting-edge men's underwear, including a wide range of thongs that stand out for their unique designs, exceptional fit, and high-quality materials. Known for their bold and sexy styles, Gregg Homme thongs, such as the Torridz Thong and Wonder G String, offer a seductive, second-skin fit and are crafted from the finest luxurious fabrics. The brand has built a strong global presence, selling in over 26 countries and appealing to men who value fashion and comfort. Gregg Homme's innovative approach and use of pioneering materials have positioned it as a leader in the men's underwear market. With a focus on comfort and aesthetics, Gregg Homme's thongs are a favorite among those seeking both style and functionality. Explore their selection of men's thongs on their website.

Cocksox

Cocksox is a renowned brand specializing in men's underwear and swimwear, particularly acclaimed for its thong designs that offer ultimate comfort, support, and a stylish appeal. Launched in Sydney, Australia in March 2006, Cocksox has grown to offer over 60 sexy underwear and swimwear styles, with a unique anatomically designed pouch for enhanced support and comfort. The brand has seen a 32% revenue growth over the past three months, indicating its increasing popularity. Cocksox thongs are made from premium, breathable fabrics and feature a snug fit that keeps the wearer comfortable all day. With fast worldwide shipping and a 30-day return policy, Cocksox ensures customer satisfaction.