Top Padded Bra Brands: Elevate Comfort and Style

Padded bras have become an essential wardrobe staple for many, offering both comfort and style. The market is flooded with brands, each promising the best in fit, support, and design. Among the top contenders are Victoria's Secret, known for its luxurious fabrics and innovative designs, and ThirdLove, celebrated for its focus on fit and inclusivity. Other noteworthy mentions include Spanx for their seamless technology and Aerie for their commitment to body positivity and sustainability. Curious to find out which brands made it to the top of our list? Discover the full rankings below.

Illustration of padded bra

Best brands of padded bra in 2025

Victoria's Secret

Victoria's Secret is a leading producer of padded bras, maintaining a significant presence in the intimates category, capturing around 20% market share for both Victoria's Secret and PINK brands. The company has witnessed improvements in digital sales and customer traffic, particularly in the first quarter of 2024, with April being the strongest month. Their strategic investments in enhancing the customer experience and merchandise assortments have propelled positive sales trends, including an increase in digital market share for bras and panties. Additionally, the brand's beauty business has demonstrated consistent year-over-year growth. Victoria's Secret operates over 837 physical locations and continues to strategically optimize its retail footprint for omni-channel sales.

Calvin Klein

Calvin Klein is renowned as one of the top producers of padded bras, offering a range of styles that provide lift, support, and confidence. Their padded push-up bra collection includes strapless and push-up designs that are popular for their comfort and flattering fit. The brand's focus on quality and design aligns with the growing demand for padded bras, which is expected to drive the global market to reach USD 46.5 billion by 2031, growing at a CAGR of 5.4%. Calvin Klein's products cater to the increasing preference for comfort and better designs, contributing to the market's revenue growth. With promotions like up to 60% off sitewide, Calvin Klein makes their padded bras accessible to a wide range of consumers.

ThirdLove

ThirdLove stands out as a leading producer of padded bras, driven by its innovative use of data and customer feedback. The company launched its first online collection in 2014 with seven prototype bras, and by 2021, it had introduced a virtual fitting room using data from over 17.6 million shoppers. Around 35% of ThirdLove's bra sales are in half-cup sizes, a unique offering that sets it apart from traditional bra brands. Their padded bras, such as the 24/7(r) Classic T-Shirt Bra, are designed to provide extra support and enhance natural breast shape, with features like removable padding for versatility. ThirdLove's commitment to fit and customer satisfaction has led to significant growth, including a 450% revenue increase over two years and recognition as one of Forbes' Next Billion-Dollar Startups. To learn more about the top differences between padded and unpadded bras, visit their blog.

Soma

Soma, a leading lingerie brand, has established itself as a top producer of innovative and comfortable padded bras, particularly with the launch of its Bodify smart bra. This product is the result of three years of consumer research involving 1,500 women, addressing common bra-fit issues such as gaping cups and digging straps. The Bodify bra features patent-pending Flexicup Pad Technology and Floataway Wire Construction, providing a customizable fit that adapts to the wearer's body changes. Soma's sales have seen significant growth, with a 30% increase in comparable sales in Q3 over the previous year and a nearly 44% increase over 2019. The brand's commitment to comfort and innovation has made it a favorite among women seeking high-quality, adaptive lingerie.

Chantelle

Chantelle is a prominent brand in the bra market, particularly renowned for its high-quality padded bras. The company is part of a fragmented market that includes other notable brands like Anita Dr. Helbig GmbH, CALIDA HOLDING AG, and Hanesbrands Inc. Chantelle's products, such as the Norah Chic Plunge T-Shirt Bra, offer enhanced bustline support and come in various silhouettes. The bra market, which Chantelle is a part of, is expected to grow at a CAGR of 7.78% from 2023 to 2028, with the padded bra segment accounting for a significant share.

Natori

Natori is renowned as one of the top producers of padded bras, known for its high-quality and comfortable designs. The brand has seen significant growth, particularly in the global bra market, which was valued at $27.8 billion in 2021 and is expected to grow at a CAGR of 5.4% from 2022 to 2031. Natori's padded bras are popular for their innovative styles and materials, contributing to the overall market expansion. The Asia Pacific region, where Natori has a strong presence, is the fastest-growing market for bras, driven by high-end brands and strong product innovation. With a focus on customer comfort and style, Natori continues to be a preferred choice among consumers. Discover more about their innovative padded bras.

Wacoal

Wacoal is renowned as one of the best producers of padded bras, offering a wide range of styles that prioritize comfort, support, and beauty. With over 30 years of experience, Wacoal bras are designed to meet various needs, including full figure, average figure, and plus size women, with sizes ranging from band sizes 30 to 46 and cup sizes A to I. The brand's padded bras, such as the Back Appeal and Perfect Primer series, are highly popular for their great support and absolute comfort. Wacoal's commitment to quality craftsmanship and innovative designs has made it a favorite among women globally. The padded bra segment, which Wacoal dominates, is expected to continue growing, driven by increasing demand for comfort and performance.

Maidenform

Maidenform, a renowned brand in the women's underwear market, is particularly noted for its high-quality padded bras. As part of the broader bra market valued at $27.8 billion in 2021 and expected to grow at a 5.4% CAGR to $46.5 billion by 2031, Maidenform's padded bra segment is a significant contributor, especially with the increasing demand for supportive and stylish lingerie. The brand's multiway push-up bras, such as those available at One Hanes Place, offer versatility and comfort, appealing to a wide range of consumers. Maidenform's products are part of a market where online shopping and women's employment growth are key drivers. The brand's presence in both online and offline distribution channels further enhances its market reach.

Aerie

Aerie, a subsidiary of American Eagle Outfitters, has emerged as a leading brand in the intimate apparel market, particularly in the category of padded bras. As of December 2020, Aerie held a 4% share in the women's U.S. intimate apparel market, according to The NPD Group. The brand achieved over $1 billion in revenues in 2020, with a 25th consecutive quarter of double-digit growth, driven significantly by its intimate apparel and activewear lines, including the successful Offline by Aerie subbrand. Aerie's focus on body positivity and its pledge not to airbrush models have contributed to its strong market presence. The brand's digital sales surged 75% during the quarter, with comparable sales up 29% year-over-year. For more details on Aerie's financial achievements and expansion plans, you can read about them here.

Fantasie

Fantasie is renowned as one of the top producers of high-quality padded bras, catering to a wide range of sizes and preferences. The brand is known for its meticulous sizing charts, ensuring a perfect fit for customers across various international size standards. Fantasie's padded bras, such as the Fusion Leisure Bra and Envisage Bralette, are designed with comfort and style in mind, often featuring a thin layer of foam or fabric for enhanced support. The brand's attention to detail and commitment to quality have made it a favorite among women seeking both functionality and fashion. With a strong presence in the global lingerie market, Fantasie continues to innovate and expand its product lines to meet the evolving needs of its customers. Explore their exquisite collection of padded bras on their official website.