Top 10 Mom Jeans Brands That Perfectly Blend Comfort and Style

In recent years, mom jeans have made a remarkable comeback, captivating fashion enthusiasts with their comfortable fit and retro charm. Known for their high waist, relaxed leg, and timeless appeal, these jeans have become a staple in many wardrobes. With countless brands embracing this trend, it can be challenging to find the perfect pair. Below, we invite you to explore a meticulously curated list of the best brands offering mom jeans.

Illustration of mom jeans

Best brands of mom jeans in 2025

Levi's

Levi's, a global leader in jeanswear, is renowned for producing high-quality mom jeans, with the Levi's brand accounting for the vast majority of Levi Strauss & Co.'s revenues. In 2023, the company reported record sales of $6.2 billion, with men's products, including mom jeans, making up 64% of their sales. Levi's has been consistent in its profitability, except for 2020, and has seen significant growth in its direct-to-consumer segment, which includes sales through its own website and stores. The brand's commitment to sustainability, such as offering recycling options and aiming for 100% renewable energy by 2025, enhances its appeal. Levi's strong brand reputation and popularity help it stay ahead of competitors like Wrangler and Lee.

Wrangler

Wrangler, a leading brand under VF Corp., has made a significant comeback by catering to the growing demand for comfortable and stylish denim, particularly in the mom jeans category. With a focus on innovation, Wrangler introduced new product lines featuring four-way stretch, wicking, and sweat-controlling technology, appealing to a broader consumer base. The brand's strategy to offer roomier pants, such as those cut in a U-shape, has resonated well with consumers seeking comfort without compromising on style. In 2024, the global denim jeans market, which includes Wrangler, was valued at USD 86.66 billion, with men's denim accounting for 53.2% of the revenue share. Wrangler's efforts have contributed to VF Corp.'s overall denim business, which reported a 6% revenue growth excluding currency moves. For more information, visit Wrangler's official website.

Madewell

Madewell is renowned as one of the top producers of mom jeans, particularly appealing to millennials with its high-quality denim. Since its inception in 2006, the brand has garnered a significant following, with denim accounting for 29% of its total sales in 2018. Madewell's annual sales stood at $614 million in 2018, with over 130 physical stores and a successful e-commerce platform. The brand's focus on sustainability is evident, with 48% of its denim being Fair Trade Certified™ in 2022 and a goal to reach 90% by 2025. Madewell's commitment to circularity is also notable, having collected over 1.6 million garments for reselling or recycling through its trade-in program.

American Eagle Outfitters

American Eagle Outfitters is a leading brand in the retail apparel industry, particularly renowned for its high-quality mom jeans. As of Q3 2024, American Eagle Outfitters holds an 11.57% market share in the retail apparel sector, showcasing its strong presence in the market. The brand offers a diverse range of mom jeans, including relaxed fit, high-waisted, and stretch fabrics, catering to various consumer preferences. American Eagle's mom jeans are made from 100% cotton denim or comfort stretch fabrics, ensuring both style and comfort. With sizes ranging from 00 to 24 and various lengths, the brand caters to a wide range of body types.

Everlane

Everlane stands out as a top producer of mom jeans, renowned for its high-quality, sustainable, and ethically sourced products. The brand's commitment to radical transparency, including disclosing production costs and margins, sets it apart, with margins typically around 2-3 times the cost of manufacturing, unlike traditional retailers' 7-8 times markup. Their jeans are praised for their comfortable fit, durability, and ability to hold their shape well, with some styles allowing for 4-5 wears between washes. Everlane's focus on sustainability and ethical production, such as partnering with suppliers like MAS Holdings, further enhances its appeal. The brand's popularity among millennials and Generation Z is also notable, given its alignment with their values. For a detailed review, you can check out this comprehensive Everlane jeans review.

Topshop

Topshop is renowned as one of the leading producers of mom jeans, known for its rapid sales and trendy designs. In 2017, Topshop sold one pair of jeans every 10 seconds globally, highlighting its immense popularity. The brand's flagship store on London's Oxford Street sold a pair of jeans every minute, demonstrating its strong market presence. Topshop's denim collections, particularly its mom jeans, are favored for their comfort and style, often featured in campaigns with influential models like Lottie Moss and Stella Maxwell. With prices under $80, Topshop's jeans are accessible and highly sought after.

H&M

H&M is renowned as one of the best producers of mom jeans, offering a wide range of styles that cater to various tastes and preferences. In 2023, H&M operated over 4,369 stores worldwide, with a strong presence in Europe, North and South America, and other regions, making it a leading apparel retailer globally. The brand's mom jeans collection, including the popular Slim Mom High Ankle Jeans, is praised for its true-to-size fits and comfortable stretch. H&M's fast fashion model allows for quick production and trendy designs, making it a favorite among consumers. With sales amounting to around 236 billion Swedish kronor in 2023, H&M's commitment to quality and style is evident.

Urban Outfitters

Urban Outfitters, through its brand Free People, has emerged as a significant player in the fashion industry, particularly in the mom jeans segment. In the third quarter of 2023, Free People saw a remarkable 18.6% increase in net sales, reaching $331.7 million, contributing to Urban Outfitters' record sales of $1.28 billion for the quarter. This growth is attributed to the brand's successful wholesale segment, which includes a 20.3% increase in Free People wholesale sales. The company's retail segment also performed impressively, with a total retail segment net sales of $1.145 billion for the same period. Urban Outfitters' strong performance across all segments highlights its prowess in producing trendy and in-demand clothing items like mom jeans.

Mango

Mango has established itself as a leading producer of mom jeans, boasting a record 1.543 billion euros in revenue for the first half of 2024, a 6.3% increase from the previous year. The brand's Woman line, which includes popular mom jeans, accounts for 79% of the company's total revenue, with a 4% growth in sales. Mango's international business, spanning over 115 markets, contributes more than 78% to its total revenue. The brand's aggressive expansion includes 57 new store openings in the first half of 2024, aiming to surpass 2,800 stores by the end of the year. Mango's commitment to quality and innovation, such as its collaboration with Victoria Beckham, has been pivotal in its success. For more insights into Mango's financial achievements, visit their official website.

Zara

Zara stands out as one of the best producers of mom jeans, offering a vast array of trendy and affordable options. With over 100 styles of jeans available, Zara's denim collection is highly praised for its quality, comfort, and stylish designs. The brand's fast fashion strategy allows for rapid production and distribution, with new designs reaching stores in as little as 15 days, a process that is 12 times faster than its competitors. Zara's jeans, often made from 100% cotton or cotton mixed with elastane, provide a good fit and durability, making them a favorite among customers who visit the store an average of 17 times per year. As of 2022, Zara's e-commerce revenue reached $6.16 billion, reflecting its strong online presence and customer loyalty.