Top Picks for Reliable Sanitary Napkin Brands

Choosing the right sanitary napkin is essential for comfort, hygiene, and confidence during menstruation. With a variety of brands offering diverse features like organic materials, enhanced absorbency, and leak-proof designs, finding the perfect option can be overwhelming. Whether you prioritize eco-friendliness, comfort, or affordability, the market provides numerous solutions catering to different needs and preferences. To help you make an informed decision, explore our curated list of the best brands for sanitary napkins below.

Illustration of sanitary napkins

Best brands of sanitary napkins in 2025

Always

Always, a brand under Procter & Gamble, is a leading producer of sanitary napkins, dominating a significant portion of the global market. In 2024, the North American sanitary napkin market, where Always is a key player, held over 40% of the global revenue, with a market size of USD 9832.48 million and a projected CAGR of 2.7% from 2024 to 2031. Always offers a wide range of products, including Ultra Thin, Infinity Pads with Flexfoam, and Pure Cotton Pads, catering to various consumer needs and preferences. The brand's products are known for their reliability, absorbency, and comfort, making them a preferred choice among consumers. Always continues to innovate, focusing on technical developments to enhance product efficiency and meet growing demands for eco-friendly and sustainable options. For more information, explore their wide range of products.

Kotex

Kotex, owned by Kimberly-Clark, is a pioneering brand in the sanitary napkin market, introduced in 1920 using Cellucotton, a highly absorbent material developed during World War I. The brand has been a leader in menstrual hygiene products, offering a range of products including maxi, thin, and ultra-thin pads, as well as tampons and pantiliners. Kotex was one of the first self-service items in American retail history and achieved significant sales, reaching $11 million in 1927 across 57 countries. The brand continues to innovate, such as the launch of U by Kotex in recent years, catering to diverse consumer needs. Kotex is part of a global sanitary napkin market expected to grow at a CAGR of 4.50% from 2024 to 2031. For more information about Kotex products, visit their official website.

Stayfree

Stayfree, a brand under Johnson & Johnson, is one of the leading producers of sanitary napkins, known for its high-quality and innovative products. It has dominated the market since its inception, contributing significantly to the global sanitary napkin market valued at USD 27.3 billion in 2023 and expected to reach USD 46.4 billion by 2033, growing at a CAGR of 5.6%. Stayfree products are popular for their comfort, hygiene, and effectiveness, with disposable menstrual pads like those from Stayfree holding an 80% market share due to their convenience. The brand's strong presence is also evident in its distribution through various channels, including supermarkets and online stores, which account for a significant portion of the market. Stayfree's commitment to menstrual health awareness and product innovation has made it a trusted name among consumers. For more details on their product range, visit the Stayfree website.

Whisper

Whisper, a brand under Procter & Gamble Home Products (PGHH), is a leading producer of sanitary napkins, holding a significant market share of approximately 56% in the Indian feminine hygiene market as of FY16. The brand has experienced strong volume growth driven by low category penetration, previous price cuts, and an extensive distribution reach of around 1.3 million outlets. Whisper's market dominance is further reinforced by its dedicated focus and financial strength, allowing it to outperform competitors like Johnson & Johnson and Kimberly Clarke. The brand's market share has increased from 50% in FY09 to over 56% in FY15, indicating its robust growth and market leadership. This impressive success is attributed to factors such as increased affordability and a wide distribution network. For more information, visit their official website.

Playtex

Playtex is a renowned brand in the feminine hygiene market, particularly known for its high-quality tampons. It held a significant market share, with 29% of the $550 million tampon market in 1994 and 30% of the $780 million market by 2000. The brand introduced the first plastic tampon applicator in 1973 and is the second largest producer of tampons in the US. Playtex products, such as the Gentle Glide and Sport tampons, are designed for comfort and protection, catering to various needs including different absorbency levels. The brand continues to innovate and expand its product line to meet consumer demands.

Natracare

Natracare is a renowned brand in the feminine hygiene industry, known for its organic and plastic-free menstrual products, including sanitary pads, tampons, and panty liners. Founded in 1989 by Susie Hewson, Natracare was the first company to produce certified organic cotton tampons in 1996 and has been a pioneer in reducing environmental impact. The company's products are made from 100% certified organic cotton, bioplastics, and biodegradable cardboard applicators, ensuring a safer and more sustainable option for users. Natracare has received several accolades, including The Queen's Awards for Enterprise for export in 2018 and COSMOS certification for its makeup removal wipes. As part of its commitment to sustainability, Natracare has been a member of One Percent for the Planet since 2019. You can learn more about their sustainable menstrual products on their official website.

Seventh Generation

Seventh Generation is a prominent brand in the sanitary napkin market, known for its commitment to sustainability and menstrual hygiene. As part of the global sanitary napkin market, Seventh Generation contributes to the industry's growth, with the market projected to reach USD 41.00 billion by 2030, growing at a CAGR of 5.88% during the forecast period. The brand is part of the top players that hold about 40% of the market share, with a significant presence in regions like North America and Europe. Seventh Generation's products are popular for their eco-friendly and innovative designs, catering to a wide range of consumer needs. The brand's involvement in the market reflects the increasing demand for hygienic and convenient menstrual hygiene products. For more information, visit their official website.

Rael

Rael is a prominent brand in the sanitary napkin market, known for its high-quality and eco-friendly products. The brand is part of a growing industry that is expected to reach USD 35.14 billion by 2030, with a CAGR of 4.94% from 2023 to 2030. Rael's products are favored for their comfort, absorbency, and innovative features such as moisture lock and odor control. The brand's commitment to sustainability aligns with the increasing demand for eco-friendly menstrual hygiene products, a trend that is driving the market forward. Rael, along with other key players like Procter & Gamble and Kimberly-Clark, is contributing to the market's significant growth.

L. Organic

L. Organic is a leading producer of organic sanitary napkins, known for their commitment to sustainability and health. Their products, such as L. Pads and L. Tampons, are made from US-grown organic cotton, free from fragrances, synthetic pesticides, and BPA, ensuring a gentle and eco-friendly experience. The brand's focus on using organic materials aligns with the growing demand for environmentally friendly products, contributing to the organic sanitary napkins market's projected growth at a CAGR of 7.04% from 2023 to 2030. L. Organic also supports community-based initiatives, such as The Pad Project, to increase access to period care products. This dedication to both product quality and social responsibility makes L. Organic a standout in the industry. For more information, visit their official website.

Cora

Cora stands out as a leading producer of sanitary napkins, renowned for its commitment to social impact and high-quality, organic products. Since its inception in 2016, Cora has provided over 12.4 million products and reached over 1.5 million girls worldwide through its one-for-one social impact model. Their pads are made with 100% organic cotton, free from harsh chemicals like chlorine, fragrance, and dyes, ensuring breathable comfort and long-lasting leak protection. The global sanitary pads market, in which Cora operates, is expected to grow at a CAGR of 5.80% from 2024 to 2032, reaching a value of USD 56.83 billion by 2032. Cora's innovative and socially responsible approach has made it a favorite among consumers seeking both comfort and a way to give back. Learn more about their organic period pads.