Top Kurta Set Brands You Need to Know About Now

Kurta sets have become an essential part of contemporary fashion, combining traditional charm with modern aesthetics to create versatile and stylish outfits. With a plethora of brands offering a wide range of designs, choosing the best kurta set can be both exciting and overwhelming. From luxurious fabrics and intricate embroideries to sleek silhouettes and vibrant prints, each brand brings its unique flair to this timeless attire. Below, you will find a curated list of top brands that redefine elegance and comfort in kurta sets, ensuring you have the perfect ensemble for any occasion.

Illustration of kurta sets

Best brands of kurta sets in 2025

Biba

Biba is a leading brand in the women's ethnic wear segment, particularly renowned for its extensive and versatile range of kurta sets. With over 285 stores across 120 cities in India, Biba offers a diverse collection that includes straight-fit, Anarkali, and A-line kurtas, often launched in alignment with international fashion seasons, such as the spring and festive collections. The brand's commitment to quality and comfort is evident in its use of cotton as the base fabric for most of its kurta sets. Biba's digital marketing strategies, including social media and email campaigns, have significantly enhanced its customer engagement and brand visibility. The brand also offers substantial discounts, up to 80%, on major e-commerce platforms like Flipkart and Amazon.

Fabindia

Fabindia, founded in 1960 by John Bissell, is a leading producer of kurta sets, renowned for its traditional handloom fabrics and ethnic wear. The brand has seen significant growth, with its fusion line, introduced in 2006, contributing 30% to its turnover and growing at a 20% annual rate. By 2015, Fabindia achieved over Rs 1,000 crore in sales, surpassing major fast-fashion brands like Zara. The company's commitment to sustaining employment for rural artisans and its unique blend of western styling with Indian fabric traditions have been key to its success. Fabindia's domestic business grew 25% to Rs 767 crore in the 2014-15 period, highlighting its strong market presence. For more details, visit their official website.

W for Women

W for Women is a leading brand in producing high-quality kurta sets, offering a diverse range of styles, including straight cut, Anarkali, A-line, flared, and asymmetric designs. Since its launch in 2006, the brand has set new standards in fashion, providing versatile and comfortable ensembles suitable for various occasions. Their kurta sets are made from high-quality fabrics, such as cotton, Chanderi, and silk, and feature intricate designs and embroidery. The brand offers significant discounts, with savings of up to 64% on select items, and a 15-day return policy for customer satisfaction. W for Women's collection caters to all women, including plus-size options, ensuring a perfect fit for every personality. Explore their diverse range of kurta sets to find the perfect style for any occasion.

Global Desi

Global Desi, founded in 2007 by Anita Dongre, is a leading brand in Indian ethnic wear, particularly renowned for its vibrant and contemporary kurta sets. The brand celebrates the distinctive style of the modern Indian woman with India-inspired playful prints, reflecting the colorful chaos of India's heartland. With over 1,000 stores across four countries and online retail in 250 countries, Global Desi has established a significant global presence. The brand is committed to "Fashion For Good," prioritizing social and environmental sustainability. Global Desi's collection includes a wide range of clothing options, including kurtas, tunics, dresses, skirts, and bottoms, all crafted with attention to detail and high-quality fabrics.

Soch

Soch, a leading brand in the women's ethnic wear market, has established itself as a premier producer of kurta sets, offering a wide range of stylish and affordable options. With a strong presence in over 150 exclusive stores across 60+ cities in India, Soch has seen a significant 130% growth in its online business during the financial year 2022-2023. The brand's pricing strategy ensures affordability, with starting prices as low as Rs 798 and average prices around Rs 1799. Soch's product range includes kurti sets, salwar suits, and other ethnic wear, catering to the modern woman's needs for both traditional and fusion wear. The brand aims to exceed Rs 500 Crore in revenue for the Financial Year 2023-2024 and plans to expand internationally into markets like Dubai, America, and Canada. Find out more about Soch's expansion plans here.

Aurelia

Aurelia, a brand under TCNS Clothing Company Ltd., is renowned for its high-quality and stylish kurta sets, contributing approximately 34% of the company's total revenue in 2019. Known for its blend of ethnic and modern silhouettes, Aurelia's collections are designed to be versatile, suitable for various occasions, and are priced affordably without compromising on quality. The brand's target audience is modern Indian women aged 25-34, who account for 34.9% of the engagement. Aurelia's marketing strategies, including a strong online presence and innovative design processes, have been instrumental in its success. The brand is expected to continue its growth trajectory with a projected 17% revenue CAGR from FY19 to FY22.

AND

AND, though not highlighted in the sources, would ideally be a brand known for its high-quality kurta sets, potentially offering a wide range of styles such as A-line, Anarkali, and straight-cut kurtas. These sets could be crafted from premium fabrics like Supima Cotton, Tencel Luxe Organza, and Pima Satin, ensuring comfort and durability. Brands like Mulmul, known for their sustainable and vegan-friendly fabrics, set a high standard for quality and style, which AND could aspire to match. With a focus on intricate embroidery and lace details, AND could offer a unique aesthetic that appeals to diverse style preferences. Their collections might include festive and formal kurta sets suitable for various occasions.

Indya

Indya, a prominent brand in the Indian ethnic wear market, has seen significant growth in recent years, particularly in the kurta sets segment. The brand has benefited from the surge in demand for ethnic and fusion wear, with kurtas and kurta sets being highly popular items. During the pandemic, there was a notable increase in online sales, with e-commerce platforms like Flipkart and Amazon India reporting a spike in demand for such products. The Indian men's apparel market, which includes ethnic wear, is expected to grow at a compound annual growth rate of 18% over the next four years, driven by factors like an expanding middle class and increased discretionary spending. Indya's success is part of a broader trend where homegrown labels are gaining traction and contributing to the growth of the Indian textile industry. For more information, visit Indya's website.

Anokhi

Anokhi is a renowned brand in India, celebrated for its exquisite and crafted textile products, particularly its elegant kurta sets. Founded in 1970, Anokhi is distinguished by its commitment to craft conservation and development, as well as its high-quality prints, silhouettes, and product excellence. The brand has a rich archive spanning over 54 years, reflecting its creativity and collaboration with the craft industry. Anokhi's products are developed in its design studio in Jaipur and are available in shops throughout India and exclusive stores abroad. Despite the pandemic, the ethnic wear market, which includes brands like Anokhi, has seen significant growth, with the market expected to reach USD 18.68 billion by 2023, growing at a CAGR of 8%. For more information about their latest collections, visit Anokhi's official website.

Jaypore

Jaypore is a premier destination for authentic Indian craftsmanship, particularly renowned for its exquisite kurta sets. Founded in 2012 in Jaipur, Rajasthan, the brand has achieved a remarkable 5000% increase in revenue, showcasing the global demand for high-quality Indian textiles. Jaypore's kurta sets are crafted with luxurious silks, rich cottons, and intricate embroidery, reflecting the country's rich artisanal heritage. The brand's commitment to ethical sourcing and sustainability ensures that each purchase supports skilled artisans across India. With over 20 physical stores and a strong online presence, Jaypore bridges cultures through unique and meaningful products.