Top Kurti Brands for Chic and Stylish Wardrobe!

As the fashion industry continues to evolve, kurtis have maintained their position as a beloved staple in women's wardrobes across the globe. With the perfect blend of tradition and modernity, they are celebrated for their versatility, comfort, and elegance. From vibrant prints to chic designs, several brands have stood out, offering exquisite collections that cater to diverse tastes and preferences. If you're keen on exploring some of the top brands that have mastered the art of crafting stunning kurtis, continue reading below.

Illustration of kurtis

Best brands of kurtis in 2025

FabIndia

FabIndia is a renowned brand in India, celebrated for its high-quality, hand-crafted kurtis and other ethnic wear, produced by over 40,000 artisans across the country. Established in 1960 by John Bissell, the company has expanded significantly, operating 327 stores in India and 14 international stores as of 2020. FabIndia's products are sourced from rural areas, helping to sustain rural employment and promote traditional craftsmanship. The brand has successfully adapted its designs to urban tastes, making traditional apparel fashionable and accessible to a wider audience. With a revenue of approximately Rs7 billion in FY 2021, FabIndia continues to be a leader in the ethnic wear market.

Biba

Biba is a renowned brand in the fashion industry, particularly celebrated for its high-quality and affordable kurtis, salwar kameez sets, and other ethnic apparel. Founded by Meena Bindra in 1988 with an initial investment of Rs. 8,000, Biba has grown exponentially, achieving an annual turnover of around Rs. 650 crores and expanding to over 180 outlets across 76 cities in India. The brand has received the "Best Women's Ethnic Wear Brand of the Year" award at the CMAI Apex Awards in 2015. Biba's success is attributed to its innovative designs, timely delivery, and competitive pricing, with products ranging from Rs. 1,200 to Rs. 20,000. The brand's revenue increased by 15% to Rs. 600 crores in the previous year, with offline sales constituting 70-75% of its business. For a deeper insight into how Meena Bindra turned a small boutique into a fashion empire, you can read more about her work in Bollywood and net worth.

W for Women

W for Woman is a prominent brand in the Indian women's wear market, particularly renowned for its high-end and functional kurtis, which cater to the evolving lifestyles and fashion trends of Indian women. The brand, owned by TCNS Clothing Co. Ltd., operates over 120 branded stores and 600 touch points across India, offering a wide range of products including kurtas, tops, and fusion wear. With a strong online presence, W for Woman attracts 1.2 million organic search visitors and has a significant social media following, including over 648,000 likes on Facebook. The brand's product strategy focuses on comfort and versatility, making it a favorite among urban and working women. As part of the Indian women's wear market, which is expected to grow at a CAGR of 5% from 2024 to 2030, W for Woman continues to be a key player. You can explore more about their digital marketing strategies.

Global Desi

Global Desi, a prominent brand in the ethnic wear market, is renowned for its high-quality kurtis, which have garnered significant demand globally. The global ethnic wear market, valued at USD 77.6 billion in 2020, is expected to grow at a CAGR of 6.3% from 2021 to 2028, with kurtis being a key segment driving this growth. India, the leading exporter of ladies kurtis, saw a 5% year-on-year growth in kurti exports from 2023 to 2024, with major export destinations including Mauritius, the United Arab Emirates, and Malaysia. Global Desi's products cater to evolving consumer preferences for customization, transparency, and sustainability, aligning with the broader trends in the textile and apparel industry. The brand's commitment to quality and design has made it a favorite among consumers worldwide.

Aurelia

Aurelia, a brand under TCNS Clothing Company Ltd., is a leading producer of kurtis and other ethnic wear, known for its contemporary twist on traditional Indian clothing. In 2019, Aurelia contributed approximately 34% of TCNS's total revenue, highlighting its significant presence in the market. The brand targets modern Indian women, offering stylish and comfortable ethnic wear at affordable prices, with a strong online presence that includes over 469,000 monthly views and a 73rd position in the fashion and apparel category. Aurelia's marketing strategy focuses on providing versatile clothing for various occasions and utilizes effective SEO and paid ad campaigns to enhance its online visibility. The brand's engagement is predominantly driven by women, with 53.30% of engagement initiated by this demographic. For more information, visit Aurelia's official website.

Rangriti

Rangriti is a leading brand in Indian ethnic wear, particularly renowned for its vibrant and contemporary kurtis. Launched in 2015 as a subsidiary of Biba Apparels Pvt. Ltd., Rangriti aims to provide high-end fashion at attractive prices, making it accessible to a broad audience. The brand has expanded to 94 stores across 56 cities and plans to reach 100 stores by the end of the financial year. Rangriti also generates about 10-12% of its business from online sales, expected to increase to 15-18% in the next three years. With a wide range of products including kurtas, Anarkalis, and dupattas, Rangriti caters to women's fashion needs with a focus on quality and affordability.

Soch

Soch is a leading brand in India's ethnicwear industry, particularly renowned for its extensive range of kurtis and other ethnic apparel. Targeted at modern women aged 22 to 35, Soch offers a diverse product line including kurtis, suit sets, sarees, and various bottoms, with a topwear to bottomwear sales ratio of 85:15. The brand has seen significant growth, aiming to achieve a turnover of Rs. 490-500 crore by the end of FY '20, with a yearly growth rate of 20-25%. Soch has expanded from 5 stores in 2005 to over 138 retail stores across 54 cities by 2021, with a strong presence in both Tier-1 and Tier-2 cities. The brand's strategy includes innovating with new fabrics and enhancing its offline presence. For more insights into how Soch is fusing its way into India's ethnicwear industry, visit their detailed coverage.

Anouk

Anouk is a renowned brand in India, celebrated for its exquisite and versatile kurtis that cater to various occasions, from casual daily wear to festive and office attire. Known for their premium cotton fabrics, Anouk's kurtis offer ultimate comfort and elegance, with designs that blend traditional charm with contemporary flair. The brand's collections, available on platforms like Myntra, feature a wide range of styles, including straight-cut kurtas, A-line kurtis, and sets with dhoti pants or trousers, often at discounted prices such as 60-75% off. Anouk's products are part of the growing ethnic wear market in India, which accounts for 30% of the Rs 6.15-trillion domestic apparel market, with the branded segment growing at around 20% per annum. This growth underscores the brand's popularity and commitment to quality and style.

Pantaloons

Pantaloons, a leading fashion retail brand from Aditya Birla Fashion and Retail Limited, is renowned for its extensive and stylish collection of kurtis, catering to a wide range of consumer preferences. With over 25 years in the Indian market since its launch in 1997, Pantaloons has established itself as a powerhouse of fashion, offering elegant and on-trend apparel. The brand generates significant revenue, with over 43 billion Indian rupees in the financial year 2024, and operates over 430 large format stores along with a strong online presence. Customer satisfaction is high, with many consumers preferring Pantaloons for its quality and vibrant products, including kurtis and other traditional wear. The brand's collections cover a gamut of ready-to-wear western and ethnic wear for all occasions. You can learn more about their journey and accomplishments on their fashion trends milestone.

Jaipur Kurti

Jaipur Kurti, a brand under Nandani Creation Ltd., is renowned as one of the best producers of kurtis and women's ethnic wear, offering a wide range of products including kurtis, suit sets, palazzos, and fusion wear. Founded in 2004, the company has seen significant growth, reporting a revenue of Rs. 46.10 crore in the fiscal year 2020-2021 and aiming to reach Rs. 100 crores by 2023. Jaipur Kurti sells its products through its own website, seven exclusive brand outlets, and major e-commerce platforms like Myntra, Ajio, and Amazon. The brand plans to expand its market presence by opening 100 stores across the country by 2025. With a strong focus on ethnic and Indo-western wear, Jaipur Kurti continues to cater to the demand for traditional and trendy outfits.