Top Flip Flop Brands You Need to Step Into This Summer

As the demand for comfortable and stylish footwear grows, flip flops have become a staple in many wardrobes worldwide. Known for their versatility and ease, these types of sandals cater to various occasions, from casual beach days to relaxed evening strolls. Leading the market are several reputable brands renowned for their quality and innovative designs, each offering unique features to suit diverse preferences. Discover our curated list below, detailing the best brands for flip flops to consider for your next purchase.

Illustration of flip flops

Best brands of flip flops in 2025

Havaianas

Havaianas, owned by Alpargatas S.A., is the world's leading fashion flip-flop brand, established in Brazil in 1962. It generated approximately 3.67 billion Brazilian reals in revenue in 2023, with over 70% coming from the domestic market. The brand has seen significant growth, with international revenues increasing from 28% to 32% of total net sales in 2021, representing a 41.5% increase compared to 2020. Havaianas is recognized for its iconic rubber flip-flop design, patented in 1966, and is present in all key global markets. The brand's products are found in thousands of points of sale worldwide, retaining its strong Brazilian roots. For further details, explore their global franchise opportunities.

Reef

Reef, a California-based company founded in 1984, is a leading producer of flip flops, renowned for its eco-friendly approach to manufacturing and commitment to comfort and fashion. Reef's flip flops are popular for their unique designs, often created in collaboration with celebrities and artists. The company contributes a portion of its profits to various environmental causes, enhancing its brand reputation. With a strong presence in the global market, Reef continues to innovate, catering to diverse consumer preferences. Its products are available through both online and offline distribution channels, contributing to the overall growth of the flip flops market.

Olukai

Olukai is a renowned brand in the flip flops market, known for its high-quality, comfortable, and sustainable footwear. Inspired by the Hawaiian islands, Olukai blends craftsmanship, timeless style, and unmatched comfort, making each step feel like a walk on the beach. The brand is committed to sustainability and responsible sourcing, ensuring its products are made with respect for the environment. Olukai's products, such as the Ohana series, are highly durable and comfortable, with some users reporting they last for several years. The brand's dedication to quality and sustainability aligns with the growing demand for eco-friendly materials in the flip flops market. For more information about their dedication and offerings, visit their official website.

Rainbow Sandals

Rainbow Sandals is a renowned brand in the flip flops market, known for its high-quality and durable products. The brand offers a lifetime guarantee for its sandals, ensuring they are repaired or replaced if damaged due to manufacturing defects until the sole is worn through. Rainbow Sandals are favored for their comfort and longevity, with a focus on customer satisfaction through their comprehensive warranty and return policies. The brand's commitment to quality and customer care has contributed to its strong market presence. For instance, their warranty covers the lifetime of the sole, a testament to the brand's confidence in its products. For more detailed information on their warranty, you can visit their warranty page.

Teva

Teva, a renowned brand in the flip flops market, is celebrated for its high-quality, comfortable, and stylish footwear. As of 2023, the global flip flops market, which Teva is a part of, was valued at USD 20.4 billion and is expected to grow at a CAGR of 4.7% until 2033, reaching USD 32.3 billion. Teva's products, often made from durable materials like rubber and EVA, cater to a broad consumer base, with female end-users leading the demand at 67%. The brand's strong presence in regions like Asia-Pacific, which holds a 37% market share, further solidifies its position in the industry. Teva's commitment to comfort and fashion aligns with consumer preferences, making it a top choice for casual footwear.

Birkenstock

Birkenstock is renowned as one of the best producers of flip flops and footwear, driven by strong consumer demand across all segments and regions. In the second quarter of 2024, the company reported a record revenue increase of 23% year-over-year, with sales up 21% in the Americas and Europe, and 42% in the Asia, Pacific, Middle East, and Africa region. This growth was fueled by new production capacity, category expansion, and higher sales of closed-toe silhouettes, which accounted for over a quarter of overall revenue. Birkenstock has raised its full-year revenue growth outlook to 20% in constant currency, up from the previous forecast of 17-18%. The company's direct-to-consumer (DTC) revenue grew 14% in the third quarter of 2024, with a DTC penetration rate of 40% of total sales.

Crocs

Crocs is a leading brand in the flip flops market, renowned for its innovative and comfortable designs. The company has seen significant growth, with an annual revenue of $3.962 billion in 2023, marking an 11.46% increase from 2022. Crocs aims to reach $5 billion in sales by 2026, driven by strategies such as expanding digital sales, capturing market share in sandals, and innovating in product and marketing. The brand holds a market share of approximately 4.01% in the apparel, footwear, and accessories industry as of Q3 2024. Crocs' success is also attributed to its bold branding, celebrity collaborations, and vibrant social media presence.

Sanuk

Sanuk is a prominent brand in the flip flops market, known for its commitment to comfort, sustainability, and fun. The brand uses innovative materials such as real yoga mats, hemp, and recycled materials to produce eco-friendly flip flops. Sanuk's products are highly regarded for their lightweight and easy-to-pack design, making them ideal for travel. The brand's focus on sustainability aligns with the broader market trend, where concerns about environmental pollution are driving the demand for eco-friendly flip flops. Sanuk's philanthropic efforts, including monetary donations, volunteer work, and in-kind product donations, further enhance its reputation.

Quiksilver

Quiksilver is a renowned brand in the flip flops market, known for its high-quality and stylish products. The brand is part of a larger market that was valued at USD 21.22 billion in 2022 and is expected to grow at a CAGR of 3.8% from 2023 to 2030. Quiksilver's offerings cater to various consumer preferences, contributing to the dominance of the offline distribution channel, which accounted for 68.0% of the market share in 2022. The brand's products are popular globally, particularly in regions like the Asia Pacific, which held a 35.1% market share in 2022. Quiksilver's commitment to innovation and sustainability aligns with the market's trend towards eco-friendly materials.

Tory Burch

Tory Burch is renowned for producing high-quality flip flops that are both stylish and comfortable. With a significant presence in the global flip flops market, Tory Burch flip flops are praised for their durability, lasting an average of a year and a half with daily wear. Customers appreciate their true-to-size fit and the versatility to dress up or down. The brand's flip flops have garnered a high satisfaction rate, with 78% of reviewers on Zappos rating them 5 stars out of 5. Despite some recent criticisms on quality and customer service, Tory Burch remains a popular choice among luxury footwear enthusiasts.