Top Fashion Jewelry Brands for Effortless Glam

Fashion jewellery has become an essential accessory for many, allowing individuals to express their unique style without breaking the bank. With an extensive range of designs, materials, and price points, certain brands have distinguished themselves by consistently offering quality pieces that capture the latest trends. From statement necklaces to elegant earrings, these brands cater to diverse tastes and occasions, ensuring everyone can find something that resonates with their personal aesthetic. For those eager to discover some of the top names in fashion jewellery, explore the curated list below and find the perfect addition to your collection.

Illustration of fashion jewellery

Best brands of fashion jewellery in 2025

Swarovski

Swarovski is a renowned brand in the fashion jewelry industry, known for its high-quality, precision-cut crystals that have been a staple in luxury jewelry since its founding in 1895. With a brand awareness of around 60% among jewelry owners in the U.S. and a global reach of approximately 6,600 points of sale in over 150 countries, Swarovski continues to grow, posting a solid 4% sales growth and a 10% like-for-like growth in 2023. The brand's jewelry line, launched in 1977, features collaborations with top designers like Christian Dior, Chanel, and Louis Vuitton, and is popular for its "Aurora borealis" effect introduced in 1956. Swarovski's commitment to quality and innovation has made it a favorite among consumers, with 18% of U.S. jewelry owners owning a Swarovski piece. The company employs over 16,600 people and has a strong online presence, with swarovski.com seeing an 11% growth in sales.

Pandora

Pandora is one of the world's leading producers of fashion jewelry, known for its high-quality, hand-finished products sold in over 100 countries across six continents. The company, founded in 1982, has seen significant growth, with a revenue of £1.2 billion in 2023, marking a 12% organic growth and 9% like-for-like growth. Pandora's vertically integrated business model, centered around its efficient production facility in Thailand, enables low production costs and a strong supply chain. The brand operates over 6,700 points of sale, including around 2,400 concept stores, with 90% of its sales occurring in Europe and the US. Pandora's mission is to offer affordable, modern jewelry, with notable collections like the "Moments" and "Me" series contributing to its success. For more information, explore about Pandora.

Tiffany & Co.

Tiffany & Co. is a renowned luxury jewelry and specialty design house, founded in 1837 by Charles Lewis Tiffany, and is celebrated for its exquisite sterling silver and diamond jewelry. The company operates over 300 stores globally, including in the United States, Japan, Canada, Europe, Latin America, and the Asia-Pacific region. In 2023, Tiffany & Co. was valued as one of the key players in the global jewelry market, which was estimated at USD 353.26 billion and is projected to grow at a CAGR of 4.7% from 2024 to 2030. Tiffany's net sales totaled US$4.44 billion in 2018, highlighting its significant presence in the luxury goods market. The brand's products are sold through various channels, including Tiffany stores, online platforms, and corporate merchandising. You can explore their collection on their official website.

Cartier

Cartier is renowned as the world's leading luxury jeweler, distinguished by its unwavering focus on quality, distinctive branding, and exceptional customer service. The brand's commitment to using only the finest materials and skilled craftsmen has made its jewelry highly sought after. In 2022, Cartier achieved an impressive 88% increase in brand value, with an annual revenue exceeding $1 billion and a global network of 274 boutiques. Its iconic designs, such as the "Love" bracelet, are synonymous with luxury and excellence. Cartier's strategic renovations of its stores and innovative online engagement strategies have further solidified its position in the luxury market. For more insights, you can explore how Cartier's strategy made it the king of luxury jewelers.

Bulgari

Bulgari is a prominent luxury jewelry brand, renowned for its high-end designs and significant market presence. In the United States, Bulgari enjoys a brand awareness of 54% among jewelry owners, with 9% of them actually owning Bulgari pieces, and 67% of these owners showing loyalty by being likely to purchase again. The brand's jewelry and watch sales have contributed to LVMH's 25% year-over-year growth in the watches and jewelry segment, reaching EUR2.67 billion in Q3. Bulgari's popularity is also reflected in its media presence, with 14% of U.S. jewelry owners having heard about the brand in the media or on social media over a three-month period. As part of LVMH's jewelry portfolio, Bulgari continues to drive growth and innovation in the luxury jewelry market. Learn more about Bulgari's jewelry brand profile in the United States.

Van Cleef & Arpels

Van Cleef & Arpels, a renowned luxury jewelry brand, has consistently demonstrated excellence in the fashion jewelry sector. As part of the Richemont group, Van Cleef & Arpels has contributed significantly to the group's jewelry sales, which saw a 2% increase in the first half of 2024 and a 6% increase at actual exchange rates for the full year ended March 31, 2024, reaching EUR14.24 billion in revenue. The brand is celebrated for its refined and recognizable style, incorporating creativity, culture, and poetry into its designs. Known for its technical ingenuity and transformable pieces, Van Cleef & Arpels has maintained a strong operating margin of 33.1%. Its commitment to quality and aesthetic excellence has made it a favorite among luxury consumers. For more about their distinctive style, visit the Van Cleef & Arpels style.

Monica Vinader

Monica Vinader is a leading British luxury jewellery brand, renowned for its demi-fine and accessible fine jewellery. Founded in 2002, the brand has achieved significant growth, with unaudited sales of PS43.2 million in 2018 and a subsequent quadrupling of sales to almost PS100 million by 2023. Known for its classic aesthetic and commitment to sustainability, Monica Vinader uses 100% recycled silver and gold and offers blockchain traceability for many of its pieces. The brand has expanded globally, with over 100 retail partners across 30 countries and a strong direct-to-consumer sales channel, which now accounts for 65% of the business. With UK brand awareness at 30% and US awareness at 7%, Monica Vinader continues to grow in the large and fast-growing global demi-fine jewellery market. You can explore their exquisite collection on the Monica Vinader website.

Alex and Ani

Alex and Ani is a renowned American jewelry brand, founded in 2004 by Carolyn Rafaelian, known for its eco-friendly and spiritually inspired costume jewelry. The company achieved significant growth, increasing its sales from $5 million in 2010 to over $500 million in 2016, and at one point, it employed more than 1,000 people. Alex and Ani's products feature a patented sliding mechanism, making each bracelet entirely adjustable, and the company holds around 30 patents. Despite facing challenges, including a decline in sales during the COVID-19 pandemic and subsequent bankruptcy, the brand continues to focus on direct consumer sales, aiming for 75-80% of sales through its stores and website. Alex and Ani has also expanded its presence through partnerships, such as with Disney Parks and national organizations, to create custom charity pieces. For more details on their unique offerings, you can visit their official website.

Mejuri

Mejuri is a pioneering direct-to-consumer fine jewelry brand, founded in 2015 by Noura Sakkijha and Majed Masad, renowned for its minimalist designs, affordable luxury, and ethical sourcing. The brand boasts an estimated annual revenue of $178.9 million and employs 618 people, with a revenue per employee of $289,560. Mejuri's competitive advantages include its transparent pricing, high-quality materials, and responsive customer service, appealing to millennial and Gen Z consumers who value quality and sustainability. The brand releases new jewelry pieces nearly every week, encouraging repeat visits and engaging a community of over 1.1 million Instagram followers. With 75% of its customers being women buying fine jewelry for themselves, Mejuri has successfully flipped the script on traditional jewelry gifting and retail models.

BaubleBar

BaubleBar is a leading producer of fashion jewelry, founded in 2011 by Daniella Yacobovsky and Amy Jain, which has revolutionized the industry with its trendy, affordable, and high-quality products. The brand achieves this through a compressed supply chain, leveraging data analytics and social media tracking to introduce up to 75-100 new styles per week. In 2014, BaubleBar saw a 200% growth in sales, reaching $75 million, and has expanded its distribution to over 7,500 points across 25 countries. The company also engages in licensing partnerships, with licensed products accounting for approximately 15% of its total sales in 2023. BaubleBar's innovative approach and diverse product range, including customizable items and collaborations with major brands like Disney and the NFL, have made it a go-to destination for fashion jewelry. For more about their offerings, visit their official website.