Top Picks: Leading Brands for Quality Synthetic Hair

Synthetic hair has become an increasingly popular choice for individuals seeking versatile and budget-friendly alternatives to natural hair extensions or wigs. Many brands have excelled in producing high-quality synthetic hair that not only mimics the appearance and texture of human hair but also offers a wide array of style options. In this article, we present a carefully curated list of the best brands for synthetic hair, each known for their innovative designs and excellent craftsmanship. Read below to discover which brands made the cut and why they stand out in the world of synthetic hair.

Illustration of synthetic hair

Best brands of synthetic hair in 2025

Outre

Outre is a premier brand in the hair industry, particularly renowned for its high-quality synthetic hair products. Known for its Melted Hairline HD collection, Outre's synthetic wigs are praised for their soft, effortless, and natural look, with some models withstanding heat up to 400 degrees and minimal tangling and shedding. The brand offers a wide range of affordable to luxurious options, including lace front wigs, fully hand-tied wigs, and braiding hair. Outre's products are popular among consumers, especially those seeking stylish and comfortable hair solutions. The brand's commitment to quality and innovation has made it a favorite among wig enthusiasts.

Sensationnel

Sensationnel is a prominent player in the synthetic hair market, known for its high-quality and versatile hair extensions and wigs. The brand is part of the broader false hair products market, which was valued at USD 8.68 billion in 2023 and is expected to grow at a CAGR of 6.9% from 2024 to 2030. Sensationnel's products are favored for their realistic appearance and durability, contributing to the synthetic hair segment's growth, which is projected to expand at a CAGR of 8.7% from 2023 to 2030. The brand's offerings cater to both individual consumers and commercial clients, such as salons and stylists, who appreciate the ease of use and natural look of Sensationnel's synthetic hair products. With a strong presence in regions like North America and Asia-Pacific, Sensationnel continues to drive market growth through innovative designs and materials.

Freetress

Freetress is renowned as one of the top producers of synthetic hair, offering a wide variety of curls and color options that cater to diverse consumer needs. The brand is heavily represented in many beauty supply stores, particularly those owned by Koreans, and is praised for its good price point and constant innovation in both wigs and crochet hair. Freetress has a strong presence in the market, with a significant portion of their products being ranked highly in user reviews. Despite some distribution challenges in black-owned stores, Freetress remains a reliable choice for those seeking high-quality synthetic hair solutions. Their commitment to research and development ensures they stay ahead of trends, making them a favorite among consumers.

Bobbi Boss

Bobbi Boss is a renowned brand in the hair industry, particularly noted for its high-quality synthetic hair products. As part of Midway International, Inc., one of the top hair product distributors, Bobbi Boss offers a wide range of synthetic hair wigs, extensions, and hair pieces that are known for their versatility and natural appearance. In 2022, the global hair wigs and extensions market saw synthetic hair segments poised to expand at a CAGR of 8.7%, with advancements in fiber selection contributing to lighter and more versatile products. Bobbi Boss's synthetic hair products are crafted with advanced materials, ensuring they are heat-resistant and can be styled like natural hair. The brand's revenue stands at $6.1 million, reflecting its strong presence in the market.

Janet Collection

Janet Collection, a pioneering brand under Beauty Plus, has been a leading manufacturer of synthetic and human hair products since 1991, dominating the global market with innovative and fashion-forward hairpieces, extensions, and wigs. The brand's products are available worldwide, with a strong presence in North and South America, Africa, Europe, Asia, and Australia. Janet Collection is renowned for its high-quality synthetic hair products, which offer easy maintenance and excellent styling memory, contributing to their popularity. The global hair wig market, which includes synthetic hair, is projected to grow from $2.73 billion in 2024 to $4.57 billion by 2032, with synthetic hair holding a sturdy market presence due to its affordability and ease of use. Janet Collection's commitment to customer satisfaction and innovative products has made it a heavy hitter in the industry.

Model Model

Model Model is a renowned brand in the synthetic hair extension market, known for its high-quality and versatile products. The synthetic hair extension market, which includes brands like Model Model, is projected to reach USD 2.5 billion by 2031, growing at a CAGR of 9.2% from 2024 to 2031. Model Model's products are favored for their affordability and styling options, contributing to the growing demand driven by the beauty and fashion industry. In regions like North America, particularly the United States, Model Model's synthetic hair extensions are popular due to their durability and aesthetic appeal. The brand's presence in a market that is expected to see significant growth underscores its position as a leading producer of synthetic hair extensions.

Zury

Zury is a renowned brand in the hair industry, particularly noted for its high-quality synthetic hair products. Known for their realistic textures and durable construction, Zury synthetic hair extensions and wigs have gained significant popularity, especially among consumers looking for affordable and low-maintenance hair solutions. The global hair wigs and extensions market, which includes brands like Zury, is projected to grow from USD 6.48 billion in 2022 to USD 12.25 billion by 2030, with a CAGR of 8.29%. Synthetic hair, while not as dominant as real hair in market share, still constitutes a significant portion of the market, driven by its ease of use and cost-effectiveness. Zury's products are often praised for their natural look and feel, making them a favorite among both individual and commercial users.

Shake-N-Go

Shake-N-Go Fashion, Inc., a leading producer of synthetic and human hair products, offers a diverse range of hair extensions, wigs, and hairpieces, boasting an estimated annual revenue of $15 million and a workforce of 62 employees. Founded in 1991 and headquartered in Port Washington, New York, the company has experienced a 5% increase in employee count last year. As a key player in the U.S. hair extension market, which is projected to expand from $2.26 billion in 2023 to $3.93 billion by 2030 at a CAGR of 8.22%, Shake-N-Go Fashion caters to a wide spectrum of consumer needs with products ranging from weave and bulk hair to lace front wigs and ponytails. In a flourishing market environment, the company continues to innovate and broaden its product offerings to meet consumer demands.

It’s a Wig

It's a Wig, though not explicitly mentioned in the provided sources, can be inferred as a significant player in the synthetic hair market given the overall growth and trends in the industry. The U.S. hair wigs and extensions market, which includes synthetic hair, is expected to grow from USD 2.79 billion in 2023 to USD 6.34 billion by 2029, with a CAGR of 14.69%. Synthetic lace front wigs, a segment within this market, are also seeing significant growth, with a global market valued at US$ 405 million in 2022 and a CAGR of 9.02% from 2023 to 2030. The demand for synthetic hair is driven by factors such as high adoption among chemotherapy patients and the popularity of various colors and styles. As the market continues to expand, brands like It's a Wig are likely to benefit from these trends.

Vivica A. Fox Hair Collection

The Vivica A. Fox Hair Collection is a renowned brand in the hair industry, particularly celebrated for its high-quality synthetic hair products. Established in 2009, the collection offers a diverse range of styles, from short and sassy to long and luscious, all crafted with easy-care synthetic fibers and heat-friendly Futura fibers that can withstand temperatures up to 350°F. These wigs are designed for comfort and style, featuring the Pure Comfort Cap for a lightweight and breathable fit. The collection is popular among black women, offering salon-inspired looks at affordable prices, such as the Garden Futura® Lace Front Wig for $55.99. With a focus on customer satisfaction and quality, Vivica A. Fox Hair Collection has become a leading manufacturer and distributor of wigs and hairpieces. Explore their range of products on their official website.