As the sun-soaked season approaches, thoughts naturally drift to days spent at the beach or lounging by the pool. Choosing the perfect swimsuit is an essential part of this envisioning process, and the right brand can make all the difference. Whether you prefer sleek design, vibrant colors, or enduring comfort, the world of swimwear offers something for everyone. Get ready to discover the top brands that excel in style and functionality, ensuring you make a splash this summer – find our curated list below.
Illustration of swimsuits
Best brands of swimsuits in 2025
Speedo
Speedo is a leading brand in the swimwear industry, boasting a dominant market share of over 70% in the global performance swimwear market, with an annual turnover of $550 million. The brand's success is attributed to its commitment to research and development, collaborating with prestigious organizations like NASA and universities to innovate cutting-edge technologies. Speedo's products have been worn by numerous Olympic medalists, including Michael Phelps, and the brand has introduced groundbreaking suits like the Fastskin and LZR Racer series. With a global presence in over 170 countries, Speedo caters to a diverse customer base of men, women, and kids who prioritize high-performance swimwear. The brand continues to expand its product range, including fitness and active recreation collections, to meet the evolving needs of swimmers. You can explore their range of products on Speedo's official collection page.
TYR
TYR is a renowned brand in the swimwear industry, known for its high-quality and innovative products. As a leading player, TYR has been instrumental in driving the growth of the swimwear market, particularly in the Asia Pacific region, which held a 32.44% market share in 2023. The brand's focus on competitive swimwear and strategic partnerships, such as its 2017 collaboration with DelMoSports, has enhanced its market presence. TYR's products cater to various needs, including swimming laps and water sports, contributing to the market's projected CAGR of 6.7% from 2024 to 2034. With a strong presence in the global market, TYR continues to innovate and meet the increasing demand for swimwear. For more details on their swimwear range, visit TYR's official website.
Arena
Arena, a renowned swimwear brand, celebrated its 50th anniversary in 2023 with record-breaking financial results, including a 45% increase in revenue to EUR141 million in 2022, and a 13% growth over pre-Covid levels. The brand, founded by Horst Dassler in 1973, saw significant growth in the USA with a 54% revenue increase and a 42% increase in Europe. Arena's product categories, such as training swimwear, swimming accessories, and competition swimwear, all experienced substantial growth, with e-tail revenue in Europe rising by 71%. The brand is commercialized in 128 countries and has sponsored numerous athletes and swimming federations, including FINA and LEN. Arena's commitment to innovation and performance has solidified its position as a leading producer of high-quality swimsuits. For more about Arena's journey and history, visit their official history page.
Seafolly
Seafolly, established in 1975, is a leading global swimwear brand, renowned for its innovative and fashion-forward designs. It holds a significant market share, being the No.1 swimwear brand in Australia with a 40% market share and a leading brand in the UK, Canada, Germany, Holland, and Switzerland. Seafolly is also the fastest-growing brand in the USA and France. The brand is family-owned and operated, with offices in major cities worldwide, including Sydney, LA, Miami, London, and more. Seafolly's products include a wide range of bikinis, one-piece swimsuits, cover-ups, and accessories, catering to various body types and fashion preferences.
Lululemon
Lululemon Athletica Inc. stands out as a leading brand in the sports and swimwear market, known for its high-quality and innovative products. As of 2024, Lululemon has achieved a significant market share of approximately 6.19% in the apparel, footwear, and accessories industry. The company has demonstrated robust growth, with a revenue increase of 15.64% year-over-year in Q4 2023, outperforming its competitors. Lululemon's strong performance is also reflected in its net margin of 20.89%, which is higher than its industry peers. This success underscores Lululemon's dominant position and consumer preference for its products, including its popular swimwear lines. For more information, visit their official website.
Roxy
Roxy, founded in 1990 as the sister company of Quiksilver, has established itself as a leading brand in the swimwear market, particularly catering to women's needs with a unique blend of fashion and functionality. The brand's success was significantly boosted by the introduction of its iconic boardshorts in the 1990s, which became an instant hit among female surfers. Roxy's products, including bikinis, one-piece suits, and rash guards, are known for their high-quality fabrics resistant to sun, salt, and chlorine. The brand has expanded its product line to include sportswear, casual clothing, and accessories, solidifying its position in the women's surfwear market. Roxy's influence has also extended to other sports disciplines like snowboarding and has supported female athletes through various initiatives. Learn more about their range of products on their official product page.
J.Crew
J.Crew is renowned for its high-quality and stylish swimsuits, which are part of its comprehensive apparel and accessories collections. The brand's success is evident in its significant revenue growth, such as a 16.6% increase in revenues to $804.2 million in fiscal 2004 and a 31.6% increase in the first half of fiscal 2005. J.Crew's swimsuits, along with other products, are distributed through multiple channels, including retail and factory stores, catalogs, and their website, ensuring a seamless retail experience. The brand's focus on luxury items, such as those made from high-quality European fabrics, enhances its appeal to fashion-conscious consumers. With a loyal customer base and a wide range of products, J.Crew remains a top choice for swimsuits and other apparel.
Aerie
Aerie, a brand under American Eagle Outfitters, has established itself as a significant player in the swimwear market, particularly among young women. Known for its inclusive and comfortable designs, Aerie's campaign using non-airbrushed models and the hashtag #AerieREAL has resonated well with consumers, contributing to its strong same-store sales growth, such as a 3.0% increase as of 2015. Aerie's product line includes a variety of swimwear options, which are part of its broader intimates category that also encompasses sleep, yoga, and loungewear. The brand's focus on comfort and real women has helped it capitalize on the young women's lingerie and swimwear market. As of 2015, Aerie had 98 stand-alone stores, further expanding its market reach.
Summersalt
Summersalt is a leading brand in the sustainable swimwear market, known for its inclusive and body-positive approach. Since its launch in 2017, the brand has achieved significant growth, including a 100% annual growth rate from 2019 to 2020. Summersalt's products are designed using data from over 1.5 million measurements of 10,000 women, ensuring a precise fit. The brand offers swimsuits up to size 24 and features models of diverse sizes and backgrounds in its marketing campaigns. In 2023, Summersalt generated $27.5 million in online revenue, highlighting its strong presence in the eCommerce market.
Billabong
Billabong is a leading brand in the surfwear and swimwear industry, holding a significant market share of 7.49% and surpassing competitors like Quiksilver and Rip Curl. The brand caters to a young demographic aged 16-30, offering functional and fashionable clothing for surfing, skateboarding, and other action sports. Billabong's products combine performance, style, and durability, making them a favorite among active lifestyle enthusiasts. The global surfwear market, in which Billabong is a key player, was valued at $13.2 billion in 2019 and is expected to grow further. Billabong's swimwear selection, including bikinis, one-piece suits, and rash guards, is known for its quality and affordability.
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