Dressing your little ones in comfortable, stylish, and durable clothing is a priority for many parents, and the market is brimming with brands that cater to these needs. From eco-friendly materials to vibrant patterns, the best kidswear brands offer a diverse range that ensures your children's clothing is not only fashion-forward but also practical. With an increasing focus on sustainability and ethical production, many of these brands are setting trends while maintaining a commitment to quality. To discover which brands are leading the way in kids' fashion, explore our curated list below.
Illustration of kidswear
Best brands of kidswear in 2025
Carter's
Carter's Inc. is a leading producer of kidswear, commanding a significant market share with its Carter's brand holding a 20% share of the baby apparel market for ages zero to two as of 2023. The company designs, sources, and markets a broad array of products, primarily for sizes newborn to eight, and sells over 750 million units annually. Carter's manages relationships with 17,000 points of distribution, including major retailers like Target, Walmart, and Amazon. The brand is known for its quality, distinctive print designs, and efficient supply chain management, enabling it to grow by 6 to 8 percent annually. With over 1,050 retail stores and a strong e-commerce presence, Carter's continues to dominate the young children's apparel market.
OshKosh B'gosh
OshKosh B'gosh, a renowned brand under Carter's Inc., is a leading producer of high-quality children's wear, accounting for about 95% of its sales. Founded in 1895, the company initially manufactured sturdy working clothing but shifted its focus to children's apparel in the 1960s. By 1981, OshKosh B'gosh had expanded to include its own chain of retail outlets, now boasting over 110 stores across the U.S. The brand is famous for its bib overalls and has successfully adapted to market trends, introducing lines for older children and infants. OshKosh B'gosh continues to leverage its strong brand name and core competencies in retail, brand extensions, and international markets.
Gap Kids
Gap Kids is a prominent brand within Gap Inc., known for its high-quality and stylish kidswear, catering to children from infancy through pre-teen years. As of Q3 2024, Gap Inc. holds an 11.70% market share in the retail apparel industry, reflecting its strong presence in the market. The brand's digitally-led business has contributed significantly, with over $6 billion in annual online sales as of 2021. Gap Inc.'s global reach, with presence in 40 countries, further solidifies its position as a leading producer of kidswear. The brand's commitment to comfort and modern design makes it a favorite among parents.
H&M Kids
H&M Kids is a leading brand in the kidswear market, known for its high-quality and affordable clothing. In 2023, H&M maintained its position as the market leader in the global childrenswear market, although it has faced competition from cheaper alternatives like Primark. The brand offers a wide range of stylish and durable clothes, including dresses, tops, and trousers, which are popular among parents for their true-to-size fits and good wash durability. H&M's kids' clothing line also includes organic cotton options, catering to eco-conscious consumers. The global kids wear market, which includes H&M, is projected to grow at a CAGR of 4.1% from 2023 to 2032, reaching $286.9 billion by 2032.
The Children's Place
The Children's Place is a leading brand in the kids' apparel market, known for its high-quality and fashionable clothing for newborns to pre-teens. Founded in 1969, the company has evolved to include brands like Gymboree, Sugar & Jade, and PJ Place, catering to various demographics. As of Q3 2024, The Children's Place holds a market share of 9.10% in the retail apparel industry, with net sales increasing by 3.4% in the preliminary Q4 results. The brand's commitment to inclusivity and confidence-building apparel has made it a favorite among parents. With a projected global kids apparel market growth to $366.72 billion by 2032, The Children's Place is well-positioned for continued success. You can find more information about their brand on their website.
Zara Kids
Zara Kids, a part of the Inditex group, is a leading brand in the kidswear market, known for its trendy and fast-fashion items. It accounts for a significant portion of Inditex's sales, with Zara as a whole generating over EUR18 billion in net sales in 2018 and holding nearly 69% of Inditex's revenue share. Zara Kids is part of a market that saw Zara's online net sales grow by 68.3% from 2019 to 2020, reaching $53.3 billion in 2021, and recovering to $54.8 billion in 2023. The brand is popular globally, with its top markets including the United States, the UK, and Spain, contributing to 42.7% of Zara's total online revenues. Zara Kids, along with other Inditex brands, is adapting to market trends by reducing physical store counts and enhancing its digital and hybrid retail offerings. For more information on their latest collections, visit the Zara Kids website.
Ralph Lauren Kids
Ralph Lauren Kids is a prominent player in the luxury kids' market, known for its high-quality, stylish, and premium clothing. The brand has seen significant growth, with global direct-to-consumer comparable store sales increasing by 6% in the fourth quarter of Fiscal 2023, driven by continued brand elevation and double-digit average unit retail (AUR) growth. In the luxury products for kids market, Ralph Lauren Children competes with other high-end brands like Gucci Kids and Burberry Children, with kids apparel dominating the segment at 37.2% of the market. The brand's strong performance is also reflected in its expansion into key city ecosystems and the launch of new product lines, such as the Polo Women's intimates and special edition collaborations. With a focus on premium fabrics and exclusive designs, Ralph Lauren Kids continues to attract affluent consumers globally. For more information, visit their official website.
Mini Boden
Mini Boden is a renowned brand in the kidswear market, known for its high-quality, British-style clothing that retains a significant resale value. On average, Mini Boden items have a 56% resale value, with some iconic pieces selling for more than double their original price. The brand, founded in 1996, has a strong international presence, particularly in the US, UK, and Germany, with 1.8 million customers and £351 million in annual sales as of 2022. Mini Boden's clothing is appreciated for its bold colors, attention to detail, and sustainable practices, such as using 100% recycled cardboard boxes and Good Cashmere certified fabrics. The brand's commitment to quality and sustainability makes it a favorite among fashion-driven parents. For more insights on kidswear brands with high resale value, visit House of Henmar's dedicated article.
Hanna Andersson
Hanna Andersson is a renowned brand in the kids' apparel industry, founded in 1983 by Gun Denhart in Portland, Oregon. Known for its high-quality, sustainably made clothing, the brand has successfully transitioned from a catalogue company to a multi-channel retailer, including online sales and retail stores. Hanna Andersson has seen significant growth, with an estimated annual revenue of $143.9 million and a workforce of 429 employees. The brand has also innovated with collaborations, such as the Crayola x Hanna Andersson Collection, and has expanded into activewear with its new sustainable line made from 80% recycled fabrics. Their commitment to Scandinavian principles of design, sustainability, and promoting happy, meaningful lives sets them apart in the market. For more information, visit their website.
Next Kids
Next Kids, a segment of the renowned retailer Next plc, stands out as one of the best producers for kidswear, boasting a significant presence with around 700 stores globally, including approximately 500 in the UK and 200 across Europe, Asia, and the Middle East. The brand's revenue has consistently shown growth, with online sales contributing substantially, such as £2,744.2 million in the financial year ending January 2023. Next Kids is known for its high-quality, breathable fabrics and child-friendly designs, aligning with the latest trends in kids' fashion. The brand's commitment to safety and comfort, using materials like cotton and avoiding synthetic or sharp elements, makes it a preferred choice for parents. With a strong market presence and a focus on innovation, Next Kids continues to be a leader in the children's apparel market. For more information about their parent company, explore their Next plc Wikipedia page.
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