Top Dye Brands for Vibrant Color Transformations

Dyeing your hair is a transformative way to refresh your look, and choosing the right brand can make all the difference. In recent years, the hair dye market has exploded with innovative formulations that offer vibrant colors, long-lasting results, and nourishing ingredients suitable for every hair type. Whether you're looking for a bold, new shade or something more natural, there are brands that cater to every preference and budget. Join us below as we explore some of the best hair dye brands available, ensuring you find the perfect match for your styling needs.

Illustration of dye colour

Best brands of dye colour in 2025

L'Oréal Paris

L'Oreal Paris is a leading brand in the cosmetics industry, particularly renowned for its hair dye products. Founded by Eugene Schueller in 1909, the company started with one of the first hair dyes formulated, manufactured, and sold to Parisian hairdressers, laying the foundation for its expertise in hair colorants. As of 2023, L'Oreal's hair colorants segment accounted for 12.6% of the company's consolidated sales shares worldwide. The brand's professional products division, which includes premium haircare solutions, reported a 12.2% growth rate in Europe and 10.7% in North America in the first quarter of 2024. With a global presence and continuous innovation, L'Oreal remains a dominant force in the beauty and hair care market. For more on L'Oreal's history and achievements, visit their official website.

Schwarzkopf

Schwarzkopf, a renowned brand under Henkel AG & Co. KGaA, has established itself as a leader in the hair color market, known for its innovative and high-quality products. With a history spanning over 120 years, Schwarzkopf has introduced numerous groundbreaking products, including the first liquid shampoo, the first dry shampoo, and the first home color product. The brand has seen significant growth, particularly in India, where it has become the fastest-growing brand in the hair care category, achieving a 29% market share and recording a 65% overall growth, 1.5 times faster than the market. Schwarzkopf's commitment to innovation and customer satisfaction is evident through its ammonia-free and chemical-free hair color lines, such as the Essensity range, which uses natural ingredients and advanced technology. The global hair color market, driven by brands like Schwarzkopf, is projected to grow at a CAGR of 7.23% from 2024 to 2031, reaching USD 35.35 billion by 2031. For more information, visit their official website.

Wella Professionals

Wella Professionals is a leading brand in the global hair color market, maintaining its number one position in the professional hair color segment. In the fiscal year 2023, Wella Professionals achieved high single-digit growth and sold 1.5 tubes of its Koleston Perfect hair color per second, highlighting its dominance. The brand's Koleston Perfect Permanent Color line, featuring ME+ dye technology, provides balanced and pure colors with up to 100% grey hair coverage. Wella Professionals also launched new shades in 2023, contributing to its double-digit growth and market share expansion. The brand's strong performance is driven by its innovative products and comprehensive education programs for hairdressers. For more details on their offerings, visit their website: Wella Professionals.

Clairol

Clairol, a division of Coty Inc., is a leading brand in the hair dye market, renowned for its wide range of products that cater to various consumer needs and preferences. Known for its innovative formulations, Clairol invests heavily in research and development to offer superior performance and minimize hair damage. The brand dominates the market alongside other major players like L'Oreal and Schwarzkopf, and its products are favored for their long-lasting color and safety. In 2023, Clairol was part of a highly competitive household hair dye industry, where key brands vie for market share and consumer loyalty. Clairol's extensive marketing campaigns, both traditional and digital, help maintain its strong brand presence. For more information about their innovative products, visit the Clairol website.

Garnier

Garnier, a pioneering brand in the hair and skin care industry, has established itself as a leading producer of hair color products. Founded in France in 1904, Garnier has been innovating for over 100 years, with notable launches such as Nutrisse in 1999, which revolutionized permanent hair color with its nourishing triple fruit oils. In 2013, Garnier introduced Olia, an ammonia-free hair color line made with a 60% oil blend, enhancing hair health and shine. The brand's strategic engagement during the COVID-19 pandemic, including social media and educational content, led to a 9.4% increase in hair color sales in 2020 compared to 2019. Garnier's commitment to natural ingredients and consumer-centric products has made it a favorite among eco-conscious consumers, with an estimated 200 million users worldwide. For more about Garnier's innovative heritage, visit their heritage page.

Redken

Redken is a highly regarded brand in the hair care industry, particularly for its innovative hair color products. With a brand awareness of 55% among U.S. hair care users, Redken stands out for its loyalty, as 75% of its users show a likelihood to use the brand again. The Redken Chromatics line, introduced in 2012, is notable for its ammonia-free formula, which provides gentle and effective hair coloring with up to 100% gray coverage and a fortified hair condition. Redken's products are favored by both professionals and consumers, contributing to the brand's significant presence in the global hair color market, which was valued at USD 23.15 billion in 2021 and is expected to grow at a CAGR of 5.7% from 2022 to 2028.

Matrix

Matrix is renowned as one of the best producers of hair dye colors, particularly with its revamped SoColor and SoColor Sync lines, which now feature Pre-Bonded technology to protect hair integrity. This technology, introduced in 2021, incorporates a unique blend of taurine and cationic polymers to minimize hair damage. The new formulations are part of four permanent color collections and three toner collections, ensuring a wide range of options for various hair types. Additionally, the packaging has been made more sustainable, reducing plastic use by up to 15 tons per year by eliminating cellophane wrapping. The brand's commitment to both quality and sustainability has solidified its position in the hair care industry. Explore the SoColor Permanent Cream Hair Color for more details on Matrix's innovative products.

Revlon

Revlon is a leading brand in the hair coloring market, with its Colorsilk brand generating over $72.7 million in sales in 2020, making it the top-earning brand in the U.S. hair coloring market. The company is part of a broader beauty conglomerate that divides its operations into segments including Revlon, Elizabeth Arden, and Fragrances. Despite facing challenges such as decreasing sales and supply chain issues due to the Covid-19 pandemic, Revlon remains a significant player, with a market share of 1.66% as of Q4 2022. The global hair color market, in which Revlon operates, was valued at $26.73 billion in 2020 and is projected to reach $38.05 billion by 2027. Revlon's products cater to a wide user base, with over 70% of women in the United States using hair coloring products, many of whom prefer Revlon's offerings. For more insights into hair dye usage, visit this comprehensive guide on hair dye statistics.

Manic Panic

Manic Panic, founded in 1977 by Tish and Snooky Bellomo, is a renowned brand in the hair color dye market, known for its vibrant and creative hair colors. The brand sells its products in 42 countries through retailers like Ulta, CVS, and Hot Topic, and has seen a 15% year-over-year sales growth in 2019. Manic Panic has expanded its product line to include hair care products, wigs, and hair tools to compete with emerging competitors. The brand's website receives significant traffic, with organic search driving 45.89% of its desktop visits. Despite the rise of digital-first brands, Manic Panic remains a staple in the hair dye industry.

Joico

Joico is a renowned brand in the hair care industry, particularly known for its high-quality semi-permanent hair dyes. Founded in 1975, Joico has established a strong market share with steady revenue growth, exceeding the industry average in some aspects. Their Color Intensity line offers intensely concentrated pigments that last up to 20+ shampoos, providing over-the-top vibrancy and healthier-looking hair. Joico's products are popular for their intermixable formulas and ultra-nourishing ingredients like Kukui Nut Oil. The company continues to innovate, such as with their Color Intensity Eraser, which lifts direct dyes in 30 minutes or less.