Top Kurta Pajama Brands to Elevate Your Style

In recent years, the traditional kurta pajama has transcended cultural boundaries to become a stylish staple in wardrobes globally. As these garments gain popularity, numerous brands have emerged, offering a delightful blend of tradition and contemporary fashion. From rich fabrics to intricate patterns, these brands focus on quality and design to cater to diverse aesthetic preferences. If you're in search of the best brands for kurta pajama, look no further than the recommendations below.

Illustration of kurta pajama

Best brands of kurta pajama in 2025

Manyavar

Manyavar is a leading brand in the men's Indian ethnic wear segment, particularly renowned for its exquisite kurta pajama collections. With a significant market share of 34.5% as of Q2 2021, Manyavar dominates the market with its extensive retail presence of over 600 stores across 180 cities in India and international locations. The brand's success is further underscored by its estimated revenue of $400 million in 2020 and a year-on-year growth rate of 100%. Manyavar's products, including kurta pajamas, are known for their high-quality craftsmanship and affordable luxury, making them a preferred choice for festive and wedding wear. The brand's strong online presence, with 2.1 million monthly visits to its website, also enhances its reach and customer convenience.

Fabindia

Fabindia is a leading Indian retail apparel brand renowned for its high-quality, handcrafted kurta pajamas, produced by over 40,000 artisans and craftspeople across rural India. Established in 1960, Fabindia has expanded its product range significantly, including a fusion line introduced in 2006 that has seen a 20% annual growth rate. By 2014-15, Fabindia achieved a 12% rise in consolidated sales, reaching Rs 1,148 crore, with a 36% increase in profit before exceptional items. The brand operates 327 stores across India and 14 international stores, catering to both domestic and global markets. Fabindia's commitment to traditional craftsmanship and adapting to urban tastes has made it a preferred choice for ethnic and fusion wear.

Peter England

Peter England, one of India's leading menswear brands, is renowned for its high-quality and versatile clothing, including its popular kurta pajama sets. Launched in India in 1997 by Madura Fashion & Lifestyle, a division of Aditya Birla Fashion and Retail Limited, Peter England has expanded to over 650 exclusive brand outlets and 2000+ multi-brand outlets across 200 cities. The brand aims to capture a 30% market share, having already achieved a 20% market share with a growth rate of 2% per annum. Known for its innovative products like Indies and Peter England Elite, the brand offers a wide range of men's clothing, including kurta pajama sets that cater to various occasions. With a strong CRM program and a customer base of over 4 million, Peter England is a trusted name in the menswear segment.

Biba

Biba, founded by Meena Bindra in 1983, has established itself as a leading producer of kurta pajama and other ethnic wear, boasting an annual turnover of around Rs. 650 crores and over 285 stores across 120 cities in India. The brand's success is attributed to its high-quality, affordable products and innovative marketing strategies, including collaborations with Bollywood and a strong digital presence. Biba has received the "Best Women's Ethnic Wear Brand of the Year" award at the CMAI Apex Awards in 2015 and continues to cater to diverse fashion tastes with its trendy and elegant ethnic apparel. By 2020, Biba had become a significant player in the industry with a business worth Rs. 600 crore. Its commitment to quality and affordability has made it a favorite among fashion-forward consumers. To learn more about Biba's journey in the fashion industry, visit their profile on the Financial Express.

W for Women

W for Woman is a renowned Indian ethnic wear brand, celebrated for its exquisite collection of kurta pajamas that blend traditional aesthetics with contemporary designs. The brand, owned by TCNS Clothing Company Limited, has expanded to over 120 branded stores and 600 touch points across India, catering to the diverse needs of modern Indian women. Notably, W for Woman's product line fits 96% of its customers, thanks to its advanced sizing technique based on measurements of 4,000 women across India. The brand's commitment to quality craftsmanship and high-quality fabrics has made it a popular choice, with its online platform attracting 230,400 visits and 221,000 unique visitors. Recognized as the most admired fashion brand of the year in 2018 by the India Fashion Forum, W for Woman continues to redefine the fashion landscape. For insights into their digital marketing strategies, visit their detailed analysis page.

Utsav Fashion

Utsav Fashion is a leading brand in the production and retail of Indian ethnic wear, particularly renowned for its exquisite kurta pajama collections. As the largest online ethnic wear seller from India, Utsav Fashion Pvt. Ltd. has established itself as a trusted name in the industry. The company is involved in the export, manufacture, wholesale, and retail of various Indian garments, including sarees, salwar kameez, and lehengas. With a strong online presence, Utsav Fashion caters to a global customer base, offering high-quality, intricately designed clothing. Founded with a commitment to preserving Indian fashion heritage, Utsav Fashion continues to innovate and expand its product lines. Learn more about their dedication to ethnic fashion on their about us page.

Kurta Corner

Kurta Corner, a prominent brand in the ethnic wear market, is particularly known for its high-quality men's kameez shalwar collections. The brand offers affordable and stylish options, catering to the growing demand for ethnic apparel, which saw the men's ethnic wear segment account for a 16.4% revenue share in 2020. This segment is projected to grow at a CAGR of 6.2% from 2021 to 2028. Despite the dominance of offline distribution channels, online stores like Kurta Corner are gaining traction with a projected CAGR of 6.7% over the forecast period. The brand's focus on quality and design aligns with consumer preferences for thoughtful and comfortable clothing, reflecting a trend in the Indian men's apparel market where kurtas and kurta sets are highly popular. By offering a rich online shopping experience, Kurta Corner contributes significantly to the overall growth of the ethnic wear market.

Sojatia Ethnic Wear

Sojanya Ethnic Wear has established itself as one of the top five sellers in men's ethnic wear on major e-commerce platforms like Myntra, AJIO, and Amazon, achieving this milestone just nine years after its e-commerce venture began in 2015. Founded by Keshav Gupta, the brand leverages 65 years of textile trading experience from its family-run enterprise 'Daulat Ram Om Prakash' to offer high-quality, affordable men's ethnic wear. Sojanya's collection includes a wide variety of men's kurtas, Pathani salwar suits, and Nehru jackets, priced competitively between Rs 600 to Rs 3500. The brand is known for its premium quality fabric and stitching, with nearly 1000 unique designs across its product range. Recently, Sojanya launched its ultra-premium line, SOJANYA LUXE, in 2024, offering custom-made ethnic wear options. For more information, visit their official website.

Raymond

Raymond is a leading brand in India, renowned for its high-quality kurta pajama sets, with a strong presence in the ethnicwear market where it aims to capture a 7% share of the Indian weddingwear market. The company's branded textile sales valued at approximately 35 billion Indian rupees in FY 2024, accounting for 36% of the group's sales. Raymond's kurta pajama sets are priced competitively at Rs 950, targeting the trend of Indians shifting from unbranded to branded products. With over 700 domestic shops and a global presence in over 200 cities, Raymond's dominance in the suiting fabric market, holding around 60% market share, underscores its expertise in textile production. The brand is also expanding its retail footprint, planning to add 800-900 outlets across its brand portfolio in the next three years. To learn more about Raymond's growth strategies and their expansion plans, visit their official article.

Ritu Kumar

Ritu Kumar is a pioneering brand in the Indian fashion industry, renowned for its exquisite and traditional kurta pajama sets. Founded by Ritu Kumar, who has been a stalwart in the industry for over 50 years, the brand has expanded to include 35 high-end stores across 14 cities in India. Ritu Kumar's designs blend ancient arts and crafts with contemporary fashion, making her a recipient of the Padma Shri Award in 2013. Her brand caters to a wide range of customers, including international celebrities, and has been instrumental in preserving traditional Indian crafts. The brand's latest venture, Aarke, targets the mid-segment apparel market, offering affordable designer wear to a broader consumer base. For more details on her exquisite collections, visit Ritu Kumar's official designer page.