Top Brands for the Ultimate Custom Shirt Experience

In today's fashion-forward world, custom shirts have become a staple for those who seek individuality and a perfect fit. Whether you're looking for a bold statement piece or a subtle twist on classic elegance, the options are endless with personalized attire. From high-end luxury brands that offer meticulous craftsmanship to more accessible labels that emphasize variety and style, the market is teeming with choices to suit every taste and budget. To explore some of the best brands for custom shirts that might perfectly align with your fashion aspirations, read on below.

Illustration of custom shirts

Best brands of custom shirts in 2025

Proper Cloth

Proper Cloth is a pioneering brand in the custom shirt industry, founded in 2008 by Seph Skeritt, which has revolutionized the way men purchase tailored clothing. The company utilizes its proprietary Smart Sizes technology, a machine-learning algorithm that requires no measuring tape, just 10 questions about the customer's body and fit preferences, ensuring a perfect fit with 16 independent fit points. By 2013, Proper Cloth had achieved $1 million in revenue and maintained a healthy profit margin of 30% to 50%. The brand offers over 400 fabrics and a wide range of styles, with prices starting at $80, and guarantees a perfect fit or offers free remakes. With over 130,000 5-star reviews, Proper Cloth has established itself as a leader in custom-fit, made-to-order shirts.

Charles Tyrwhitt

Charles Tyrwhitt is a renowned brand for custom shirts, founded by Nick Wheeler in 1986, and has established itself as the UK's largest fine shirt retailer. The company offers over 20,000 shirt options, including a custom shirt range that allows men to personalize their shirts with various fabrics, collar styles, and fit options. In FY2023, shirts accounted for around 50% of the company's revenue, with group revenue surging 45.4% to £269.2m. Charles Tyrwhitt's ecommerce platform drives 70% of its overall sales, and the brand has expanded its international presence, with sales in the region rising 61.2% to £137.1m in FY2023. The company is committed to quality, value, and customer service, selling one white button-down shirt every 50 seconds. For more insights, visit their official profile on Retail Week.

Indochino

Indochino stands as a leader in the custom apparel industry, particularly renowned for its made-to-measure shirts and suits. In 2022, the brand achieved significant milestones, including selling its one millionth suit and expanding its collection to include a new women's base pattern, which streamlined the measurement and fitting process. Indochino saw a 40% increase in year-over-year net revenue and a 50% growth in net orders from physical retail locations. The brand also reported a record-breaking Black Friday weekend with significant sales growth both online and in-store. With over 80 showrooms across North America and a strong e-commerce presence, Indochino continues to revolutionize men's and women's fashion.

J.Hilburn

J. Hilburn is renowned for being one of the best producers of custom shirts, having scaled to over $60 million in revenue and claiming the title of the largest seller of men's custom dress shirts in the world just five years after their launch in 2007. They achieved this through their innovative direct selling business model and premier offerings, leveraging the Freedom Cloud Solution from ByDesign Technologies to streamline their processes and ensure high-quality, customized garments. J. Hilburn's commitment to fit and eliminating unnecessary markups has driven their high-growth and set new records in the custom-made menswear market. Their use of APIs and in-house solutions has enabled seamless integration and robust functionality, including compensation calculation, order processing, and detailed reporting. This technological backbone has been crucial in supporting their rapid expansion and maintaining customer satisfaction.

Bonobos

Bonobos is renowned for its tailored and customer-centric approach to men's apparel, particularly in the realm of custom shirts. By leveraging data from customer feedback, Bonobos designed a slim-fitting dress shirt that sold nearly half its stock in the first week of release in 2013, highlighting the brand's commitment to meeting customer preferences. This approach has contributed to Bonobos achieving $100 million in revenue after just nine years of operation. The brand's guide shops allow customers to try on clothes for the perfect fit, enhancing the shopping experience and reducing size uncertainty. With a vast selection of over 200 pants styles and other clothing items, Bonobos has redefined the ecommerce model for men's fashion.

Brooks Brothers

Brooks Brothers is renowned for its high-quality custom dress shirts, offering a range of fits including Regent, Soho, Milano, Madison, and Traditional. The prices for these custom shirts start at $175, with a 25% discount available for purchasing three or more shirts. The production process typically takes 6-8 weeks, reflecting the brand's commitment to precision and craftsmanship. Despite recent challenges, including sales stagnation and factory closures, Brooks Brothers remains a staple in men's apparel, particularly for its iconic button-down oxford shirts. The brand's history and dedication to quality fabrics and tailoring make it a preferred choice for custom shirts. For insights into Brooks Brothers' custom dress shirts, you can explore more thoughts on their offerings.

Black Lapel

Black Lapel is a renowned brand for custom shirts, founded in 2012 by Derek Tian and Warren Liao, offering high-quality, made-to-measure clothing with a proprietary sizing algorithm that reduces return rates to below 2%, a significant improvement over the industry average of 20-30%. The company boasts a loyal customer base, with over 70% of clients returning for repeat business. Known for their excellent customer service and precise fit, Black Lapel has expanded its product line to include accessories and collaborations with other brands. Despite the challenges of COVID, the company continued to operate and has since opened new showrooms, including one in Denver, Colorado. Black Lapel's commitment to quality and customer satisfaction has made it a trusted name in the custom menswear industry.

Tailor Store

Tailor Store is a renowned brand specializing in custom-made clothing, particularly known for its high-quality, made-to-measure dress shirts. With an estimated annual revenue of $23.4 million and a workforce of 103 employees, the company has seen an 11% growth in employee count last year. Founded in 2003, Tailor Store prides itself on sustainability and precision, ensuring each garment is crafted with utmost care and attention to detail. The company offers nearly unlimited design options and a Free Remake Guarantee to ensure customer satisfaction. Tailor Store's commitment to quality and customer fit has made it a standout in the retail apparel and fashion industry.

MTailor

MTailor is a pioneering brand in the custom clothing industry, renowned for its innovative use of computer vision technology to measure customers with 20% more accuracy than a professional tailor. Founded in 2012 and based in San Francisco, MTailor offers a range of custom-tailored products, including shirts starting at $69, suits at $499, and jeans at $79. The company has estimated annual revenue of $13.5 million and employs 66 people, with a revenue per employee of $205,200. MTailor's commitment to convenience and accessibility has made it a favorite among consumers seeking perfectly fitting clothing without the need for in-person tailoring. With backing from notable investors like Khosla Ventures and Y Combinator, MTailor continues to thrive in the custom online menswear niche. For more information, visit their official website.

Ledbury

Ledbury is a luxury menswear brand renowned for its high-quality, custom-made shirts, offering unparalleled fit and craftsmanship. Founded in 2009, Ledbury allows customers to select from hundreds of styles, with options for customized sleeve lengths, neck sizes, and body lengths, ensuring a perfect fit. The company sources fabrics from Italian and other high-end mills, ensuring ethical production and superior quality. Ledbury expects to sell over 100,000 shirts annually and has expanded its product line to include sweaters, pants, and accessories. With a strong commitment to customer service and attention to detail, Ledbury stands out as an attainable heritage-oriented luxury brand.