Top Face Pack Brands for Radiant Skin

In recent years, face packs have become a staple in skincare routines, offering targeted solutions for a variety of skin concerns. With innumerable options available, selecting the right brand can be overwhelming. From hydration to anti-aging, the choice of a meticulously crafted face pack can make all the difference. Curious to find out which brands stand out in the realm of face packs? Explore our curated list below.

Illustration of face pack

Best brands of face pack in 2025

L'Oreal Paris

L'Oreal Paris is a leading global beauty brand, renowned for its high-quality face care products. As of 2021, L'Oreal Paris held a significant 9.7% market share in the global beauty and personal care market, solidifying its position as the top global beauty brand. The brand's skincare division generated approximately $10.2 billion in revenue in 2024, reflecting a 7% increase from 2023, and accounts for 42% of the global skincare market share. L'Oreal Paris has also made significant strides in innovation, including the introduction of products like the Revitalift Filler Eye Serum and Hydra Genius Liquid Care Moisturizer, addressing diverse consumer needs from anti-aging to sun protection. The brand's commitment to sustainability is evident, with almost 80% of its skincare products meeting the goal of being recyclable or reusable by 2025.

Neutrogena

Neutrogena is a highly recognized and preferred brand in the face care market, boasting an impressive 88% brand awareness among face care users in the United States. It holds a significant 31% usage share, highlighting that 35% of those who know the brand actively use it. Neutrogena ranks among the top brands in facial moisturizers and cleansers, placing third in facial moisturizers and fifth in cleansers as of December 2022. The brand is also innovating in the beauty ingestible market with products like Nourished x Neutrogena Skin360SkinStacks, targeting the burgeoning $136 billion global skincare market. Additionally, Neutrogena is one of the leading American face mask brands, exhibiting a strong market presence that has doubled in value between 2002 and 2017. For more insights, you can visit their brand profile in the United States.

The Body Shop

The Body Shop is a prominent player in the global facial mask market, known for its high-quality and innovative face packs. As part of the broader facial mask market valued at USD 7.23 billion in 2023 and expected to grow to USD 11.17 billion by 2032 with a CAGR of 5.08%, The Body Shop contributes significantly with its wide range of products. The brand's commitment to natural and organic ingredients aligns with the growing trend towards such products, especially in regions like Asia Pacific, which is anticipated to continue its dominant position in the market. The Body Shop's presence in the market is further strengthened by its global distribution channels and strong brand recognition. The company's products cater to various skin types and needs, making it a preferred choice for consumers.

Origins

Origins is renowned as one of the best producers of face packs, offering a range of effective and nature-infused skincare products. Their Clear Improvement Active Charcoal Mask is a favorite for oily skin because it cleans out pores and mattifies the face without feeling tight. This mask, based on charcoal and clay, is highly praised for its ability to clarify and purify the skin. Additionally, Origins' products are formulated with naturally-derived ingredients, adhering to the ISO standard 16128, ensuring high-quality and potent skincare solutions. Their best-sellers, such as the GinZing™ and Plantscription™ lines, offer benefits like 72-hour hydration, visible lifting, and minimized appearance of pores and wrinkles. For more details on their top products, visit their skincare bestsellers page.

Olay

Olay is a renowned global skin care brand, part of Procter and Gamble's extensive product portfolio, with a brand awareness of 90% among face care users in the United States. It is used by 28% of face care users, and 82% of its users show loyalty to the brand. As of 2022, around 23% of face care users in the U.S. are likely to use Olay again. Olay products are sold in over 80 countries and are used by over 60 million consumers worldwide. The brand has seen significant growth, particularly with its Olay Skin Advisor tool, which provides personalized product recommendations. For more detailed insights, explore the Olay face care brand profile in the United States.

GlamGlow

GlamGlow is a leading brand in the face mask market, known for its innovative and effective products. Founded in 2010 by Glenn and Shannon Dellimore, the brand quickly gained popularity for its mud-based masks, particularly the best-selling Supermud Clearing Treatment. GlamGlow is associated with a high brand awareness, with 38% of consumers recognizing it as a top face mask brand, second only to Cetaphil. The brand's international revenues constitute 40% to 45% of its business, and it has expanded its product line beyond masks to include daily cleansers and other skincare products. GlamGlow's products are widely available in major department stores and online, leveraging Estee Lauder's global infrastructure for distribution. For more information, visit their official website.

Clinique

Clinique is a renowned brand in the facial care industry, known for its extensive range of skincare products, including face packs. Since its inception in 1967, Clinique has been a pioneer with its 3-Step System, which includes cleansing, exfoliating, and moisturizing, all of which are allergy tested and fragrance-free. As part of the Estee Lauder Companies Inc., a major player in the facial care market expected to reach USD 158.62 billion by 2029, growing at a CAGR of 5.33%, Clinique's products like the Dramatically Different Moisturizing Gel have been popular for their effectiveness, although some users have shifted towards more eco-friendly and organic alternatives. The global facial mask market, in which Clinique is a key player, was valued at USD 7.23 billion in 2023 and is expected to grow to USD 11.17 billion by 2032 at a CAGR of 5.08%.

Kiehl's

Kiehl's is renowned as one of the top producers of skincare products, including face packs, with a strong market presence and loyal customer base. The brand has a significant market share, particularly in the male skincare market, where it accounts for 9% of male cosmetics users in the United States and 5% in the UK. Kiehl's products are highly regarded for their quality, with 78% of its users in the U.S. showing loyalty to the brand. The brand's male cosmetics revenue in the U.S. was projected to reach $562 million in 2021, highlighting its strong market position. Kiehl's also caters to the growing demand for personalized and natural skincare products, further enhancing its appeal.

Innisfree

Innisfree, a prominent brand in the skincare industry, is renowned for its high-quality face packs, particularly sheet face masks. The brand's products are popular due to their natural ingredients and effective skincare benefits, such as hydration and anti-aging. Innisfree's contribution to the global sheet face mask market, which is expected to grow at a CAGR of 8.9% from 2025 to 2030, is significant, especially in the Asia Pacific region where the market is led. The brand's emphasis on skincare awareness and its wide range of products tailored to different skin types have driven its success. As part of the larger market valued at USD 363.7 million in 2024, Innisfree continues to be a key player.

Fresh

Fresh, a renowned brand in the facial care products market, is distinguished for its high-quality face packs that cater to various skincare needs. The brand's products, such as their popular sheet masks, are driven by the increasing demand for anti-aging and hydrating benefits, with the global sheet face mask market projected to grow at a CAGR of 8.3% from 2023 to 2030. Fresh's innovative formulations and natural ingredients align with the trends influenced by K-Beauty, which has significantly impacted consumer preferences. The brand's commitment to skincare innovation is reflected in the broader facial care products market, expected to reach USD 158.62 billion by 2029, growing at a CAGR of 5.33% from 2024 to 2029. Fresh's products are favored for their ability to cleanse the skin thoroughly and improve hydration, making them a staple in many skincare routines.