Top Athleisure Brands: Elevate Your Casual Style Game

In recent years, athleisure has transformed from a passing trend into a staple of modern wardrobes, effortlessly combining fashion and functionality. With consumers seeking comfort without compromising on style, numerous brands have emerged as frontrunners in the athleisure market. Whether you're looking for the perfect yoga pants or a stylish hoodie that transitions seamlessly from the gym to brunch, these brands have set new standards in quality and design. To discover the top players in the athleisure industry and find the perfect fit for your lifestyle, explore the curated list below.

Illustration of athleisure

Best brands of athleisure in 2025

Lululemon

Lululemon Athletica Inc. is a leading producer of athleisure wear, known for its high-quality, stylish, and durable products. Founded in 1998 by Chip Wilson, the company has pioneered the athleisure trend, offering versatile clothing that transitions seamlessly from workouts to casual activities. As of 2023, Lululemon generated over $9.5 billion in global sales, with the United States accounting for nearly 70% of its revenue. The brand has a strong market presence, with 50% of consumers in the U.S. preferring Lululemon for athleisure purchases. Lululemon's commitment to innovation, customer research, and premium brand image has set it apart in a highly competitive market. For more information, visit Lululemon's official website.

Nike

Nike remains a dominant force in the athleisure industry, holding a significant market share of 16.4% globally for sneakers and apparel as of 2024, slightly declining from 17.1% in 2022. Despite current challenges, Nike's strong brand presence, innovative products, and a substantial advertising budget of $4.06 billion in 2023 continue to drive its market leadership. The company's global revenue reached $51.217 billion in fiscal year 2023, underscoring its financial strength. Nike's commitment to innovation and its inclusive mission to inspire every athlete worldwide have been key factors in its enduring success. With a market capitalization of $142.04 billion, Nike solidifies its position as one of the most valuable companies globally.

Athleta

Athleta is a prominent brand in the athleisure market, known for its high-quality, comfortable, and stylish women's activewear. Founded in 1998 and acquired by Gap Inc. in 2008, Athleta has seen significant growth, with projected revenues of $2 billion in 2023, up from $1.43 billion the previous year. The brand is particularly renowned for its workout tights, leggings, and swimwear, featuring proprietary fabrics like Sculptek and Sueded Tactel. Athleta has also recently entered the yoga accessories market, differentiating itself through unique materials and pricing strategies. As part of the broader athleisure market, which is expected to grow at a CAGR of 9.7% from 2024 to 2033, Athleta continues to innovate and expand its product lines. For more details about their offerings, visit the official Athleta website.

Adidas

Adidas is one of the leading producers of athleisure wear, boasting a significant market share in the global athletic footwear sector, with a 15.4% market share in 2022. The brand has seen notable growth, increasing its market share from 9.7% in 2015 to 17% in 2021. Adidas generated $13.2 billion in revenue from its footwear segment in 2022, a 3.1% increase from the previous year. The brand is particularly strong in the male market, with 73% of its market dedicated to men. Adidas also dominates the resale market, having held a 29% share in 2019. For more details, you can visit the Adidas shoes statistics page.

Under Armour

Under Armour has solidified its position as a leading producer in the athleisure market, surpassing Adidas to become the second-largest sports brand in the U.S. with $1.2 billion in apparel and footwear sales through August 2024. The company's apparel sales account for 14% of the U.S. market, more than twice that of Adidas, and its overall sales have jumped 20% this year. Under Armour's commitment to innovation, advanced manufacturing capabilities, and a broad product portfolio have driven its success. The brand's global net sales exceeded $5 billion for the first time in 2018, and its footwear segment has seen significant growth, with sales reaching $1.45 billion in 2023. Under Armour's focus on performance, sustainability, and technological advancements continues to empower athletes worldwide. For more on the company's mission and vision, visit their official website.

Puma

Puma is a prominent player in the global athleisure market, known for its innovative and performance-driven products. As of 2023, Puma held approximately 2.6% of the $396 billion global sportswear market and maintained a 2.1% share in the worldwide athletic footwear industry. The company has seen significant growth, with sales rising from EUR 3 billion in 2014 to over EUR 8 billion in 2022, and it aims to make at least 90% of its shoes with recycled materials by 2025. Puma's brand awareness is high, with 94% of sportswear owners in the United States recognizing the brand, and 26% of them owning Puma products. The company's direct-to-consumer sales have also grown, increasing by 17.5% in fiscal year 2023. For more details on their recent developments, visit their major brand campaign.

Gymshark

Gymshark has emerged as a leading producer in the athleisure market, founded in 2012 by Ben Francis and Lewis Morgan. The brand has achieved remarkable growth, with sales of almost $360 million and a global presence in over 180 countries. Gymshark's success is attributed to its innovative product designs, strong digital marketing strategies, and a loyal community of customers, known as the #GymsharkFam. The company has over 10 million global customers and a significant social media presence, including more than 9 million followers on Instagram. Gymshark's market value exceeds £1 billion, solidifying its position as a major player in the sportswear industry.

Outdoor Voices

Outdoor Voices is a prominent athleisure brand known for its high-quality, stylish, and inclusive activewear, designed for various outdoor activities such as running, hiking, and yoga. With an estimated annual revenue of $46.6 million and total funding of $64.4 million, the brand has established a strong presence in the market. Founded by Tyler Haney, Outdoor Voices has grown to employ 190 people and has seen significant investment, including a $34 million venture funding round in 2018. The brand's online revenue in October 2024 was $1,274,422, with an average order value of $175-200 and a conversion rate of 3.00-3.50%. Outdoor Voices continues to be a competitive force in the athletic apparel market, appealing to a wide range of recreational enthusiasts. For more details, visit their official website.

Alo Yoga

Alo Yoga has emerged as a significant player in the athleisure market, disrupting traditional leaders like Lululemon. With a remarkable 276% sales growth from 3Q21 to 3Q24, Alo Yoga now controls 1.3% of the US athleisure market, up from 0.4% in 2021. The brand's success is attributed to its trendy products, influencer-led marketing, and strong social media presence, including 3 million Instagram followers. Alo Yoga's annual revenue has reached approximately $250 million, and it has successfully expanded into digital fitness with Alo Moves and immersive retail experiences like Alo Sanctuary stores. The brand's commitment to sustainability and community support further enhances its appeal. For more information, explore their official website.

Fabletics

Fabletics stands out as a leading producer in the athleisure market, boasting a significant revenue of $25,279,685 from 266,688 transactions and 5,849,500 sessions, with a strong conversion rate of 4.50-5.00% and an average order value (AOV) ranging between $75-100. Launched in 2013 by TechStyle Fashion Group Co-CEOs Don Ressler and Adam Goldenberg, and co-founder Kate Hudson, Fabletics has expanded globally, shipping to multiple countries including Canada, Australia, and several European nations. The brand is known for its high-quality, stylish, and affordable activewear, targeting men and women aged 21-45 with incomes between $29,000-$65,000. Fabletics' VIP membership offers perks such as discount items, free shipping, and access to the Fabletics FIT app, with members paying $49.95 per month. The brand's marketing strategy effectively leverages media, celebrities, influencers, and owned media to generate significant Media Impact Value (MIV).