Top Yacht Brands: Sailing in Style and Luxury

When it comes to luxury yachting, selecting the right brand is crucial for an experience that marries opulence with performance. As enthusiasts navigate the bustling world of maritime leisure, a few standout names have earned their place at the pinnacle due to their innovation, craftsmanship, and dedication to excellence. From the exquisitely detailed interiors to the cutting-edge technology that propels these vessels, the leading yacht brands have set the standards for comfort and elegance on the high seas. For a glimpse into the best brands that dominate the yachting industry today, explore the insights below.

Illustration of yacht

Best brands of yacht in 2025

Feadship

Feadship, established in 1949, is a renowned Dutch yacht builder celebrated for its custom-made luxury superyachts, with roots tracing back to the 19th century through its member yards. They are known for their innovative designs and high-quality craftsmanship, launching approximately 3 yachts per year ranging from 40 to over 80 meters. Feadship has maintained around 50% market share of deals over 40m in recent years, making them a leader in the industry with over 450 yachts in operation and an average used market price of €18.5 million.

Lürssen

Lürssen, a German shipyard established in 1875, is a leading builder of custom superyachts, holding over 13% of the market share for yachts exceeding 100 meters, and responsible for 32% of the yachts in the prestigious YB100 list, with a revenue of approximately €2 billion annually. They are known for their innovative designs and commitment to quality, with a focus on sustainability, and have produced some of the world's most iconic vessels, such as the 180m Azzam.

Benetti

Benetti, a renowned Italian yacht builder since 1873, stands as a leader in the superyacht industry, crafting custom and semi-custom vessels from 34 to over 100 meters, with a 20% market share for mega yachts. As a part of the Azimut|Benetti Group, which has been the world's leading manufacturer of yachts over 24 meters for 25 years, Benetti demonstrates their commitment to innovation, quality, and global market reach. They continue to produce luxurious yachts with a strong order portfolio extending through 2029. For more details, visit their official website.

Sunseeker

Sunseeker, founded in 1969 by the Braithwaite brothers in Poole, England, has become a leading global brand in luxury performance motor yachts, known for its innovative designs and craftsmanship. Producing around 150 boats annually with 98% being exported, Sunseeker achieved a record revenue of £326 million in 2023, marking a 21% increase from the previous year. The brand's diverse range includes sportscruisers, flybridges, and superyachts, and it is recognized for its high-quality production and thrilling on-water experience. For more information about their models and heritage, visit Sunseeker's official website.

Azimut

Azimut, established in 1969, stands as a premier yacht producer, consistently recognized as a leading manufacturer of mega yachts for 25 years, currently holding a 20% market share, with 164 units under construction totaling 5,905 meters. The company has achieved a 23% increase in production value and a 50% rise in EBITDA in 2023, demonstrating a commitment to innovation and Italian excellence. The company's official website can be found at: Azimut Yachts.

Ferretti Yachts

Ferretti Yachts, established in 1968 by brothers Alessandro and Norberto Ferretti, is a world-leading Italian luxury yacht producer, transitioning from sailing to motor yachts in 1982 and expanding to a group with brands like Pershing and Riva, holding a significant 35% market share, with the American market representing 35% of total sales. The brand was ranked first in the 2018 Global Order Book for number of new projects, highlighting their innovative designs and craftsmanship of vessels ranging from 27 to 312 feet, with some models being bestsellers such as the Ferretti 54/175. You can explore their luxury yacht offerings further.

Princess Yachts

Princess Yachts, established in 1965 in Plymouth, England, has grown into a leading luxury yacht manufacturer, producing around 300 yachts annually, with a range spanning from 11 to 40 meters, and employing over 3,200 people globally. Known for their exquisite craftsmanship and attention to detail, Princess designs and builds 80% of its components in-house, utilizing advanced techniques like resin infusion for their hulls, and their yachts have won multiple awards, including the prestigious Motor Boat and Yachting Awards. As a testament to their commitment to quality, Princess was also awarded the Princess Royal Training Award for their apprenticeship program. Princess Yachts operates in 119 countries and became a part of the KPS Capital Partners in 2023. For more information, visit their official website.

Oceanco

Oceanco, established in 1987, is a renowned Dutch shipyard specializing in custom-built superyachts ranging from 80 to 140 meters, with notable vessels like the 106.7m Black Pearl and the 82m Alfa Nero, and has delivered over 30 yachts, including both motor and sailing yachts, showcasing their dedication to innovation and design; in 2023, they successfully sold three of their yachts, all over 60 meters, further solidifying their presence in the luxury market; Oceanco continues to receive recognition, recently winning the "Best Rebuilt Yacht" award for H3 in 2024, demonstrating their commitment to excellence and cutting-edge technology.

Heesen Yachts

Heesen Yachts, founded in the Netherlands in 1978, is a world-leading shipbuilder specializing in custom superyachts, having launched over 200 yachts known for their high-performance, innovative design, and meticulous Dutch craftsmanship. They were the first Dutch shipyard to use aluminum alloy for yacht hulls and have since expanded to include steel-hulled vessels, offering a range from 30 to 70+ meters with a focus on combining luxury with performance and boasting an estimated revenue of €230 million in 2024. With a reputation for producing award-winning designs and employing cutting-edge technology, Heesen yachts typically spend less time on the market compared to other brands due to high demand, and many owners keep their yachts for five years or more. The company continues to push boundaries in yacht performance and environmental responsibility, with Heesen's yachts now built under three concepts: Series, Smart Custom, and Full Custom.

Sanlorenzo

Sanlorenzo, established in 1958, is a leading Italian yacht builder, renowned for its customized luxury yachts and superyachts ranging from 24 to 70 meters, holding over 10% of the yacht market share, and achieving €840.2 million in net revenues in 2023, a 13.4% increase from the previous year with an EBITDA of €157.5 million, and offering models like the SL, SX, and SD lines with significant growth in the Superyacht division.