Top Workout Equipment Brands: Elevate Your Fitness Game Now!

In today's fitness-driven world, choosing the right workout equipment can significantly enhance your training sessions and help you achieve your fitness goals. With a plethora of brands available in the market, it becomes essential to focus on those that offer quality, durability, and efficiency. From state-of-the-art treadmills to versatile resistance bands, certain brands have established themselves as leaders in the fitness industry through their innovation and dedication to customer satisfaction. If you're looking to upgrade your home gym or start your fitness journey, explore the comprehensive guide below for the best workout equipment brands that cater to all your exercise needs.

Illustration of workout equipment

Best brands of workout equipment in 2025

Bowflex

Bowflex, a leading brand in the fitness equipment market, is renowned for its high-quality workout gear. As of Q1 2024, Bowflex holds a significant market share, with approximately 44.86% in the recreational products industry and just under 5% unit share and 6% dollar share in the US fitness equipment market. The brand is popular among consumers, with a 7% brand consideration rate, indicating its strong presence in the market. Bowflex's products are favored for their durability and effectiveness, contributing to the brand's growth and customer loyalty. The company's market share and consumer consideration rates underscore its position as a top producer of workout equipment.

NordicTrack

NordicTrack is a leading brand in the fitness equipment market, holding a 5% unit share and 10% dollar share, although these figures have decreased by 1 percentage point year-over-year. The brand is known for its high-quality treadmills, exercise bikes, ellipticals, and rowers, with features like an industry-leading 40% incline on some models. NordicTrack's online revenue amounted to $26.1 million in 2023, primarily generated in the United States. The brand's audience is predominantly male (52.04%) and aged between 25-34 years. Despite a decrease in brand consideration, NordicTrack remains a significant player, with an 8% brand consideration rate and a high close rate of 73% for those who consider the brand. You can find more information about their products on their official website.

Peloton

Peloton is a leading producer of workout equipment, dominating the U.S. smart fitness equipment market with a remarkable 63% market share as of Q2 2024. The company holds a 20% market share in the broader U.S. fitness equipment market and has seen significant revenue growth, with a 99% increase in revenue to $4.03 billion by the end of fiscal year 2021. Peloton's success is attributed to its innovative products, effective marketing strategies, and strong brand reputation, with over 5.9 million connected fitness subscribers and a 404% increase in digital subscribers in 2021. Despite facing challenges, Peloton remains a key player, with a market share of 68% in the connected fitness industry as of Q2 2024. The company's ability to generate consistent revenue, with approximately $960 per user annually, further solidifies its position. For more detailed insights, visit the Peloton market share analysis.

Rogue Fitness

Rogue Fitness is a leading brand in the fitness equipment industry, renowned for its high-quality, durable, and innovative products. With a significant presence in the CrossFit community, Rogue Fitness equipment is trusted by athletes worldwide for its ability to withstand intense training. The company manufactures most of its products in the USA, ensuring strict quality control and using premium materials such as high-tensile strength steel and heavy-duty vinyl. In 2023, Rogue Fitness generated $103.3 million in online revenue, and its website saw a 49.88% increase in traffic over the last month, with 65.89% of its audience being male.

Precor

Precor is a leading producer of high-quality workout equipment, trusted by millions of exercisers and thousands of fitness facilities worldwide. Founded in 1980, Precor boasts over 40 years of innovation in the fitness industry, including the launch of the first elliptical cross trainer in 1995 and the Adaptive Motion Trainer (AMT(r)) in the 2000s. The company operates in over 100 countries and is acclaimed for its reliable and intuitive equipment, supported by a service department that achieves top service rankings. Precor was acquired by Peloton in 2020 for $420 million, enhancing Peloton's manufacturing and commercial fitness capabilities. This acquisition also broadened Precor's reach through Peloton's connected fitness platform, facilitating over 20 million minutes of workouts daily across more than 140,000 connected units.

ProForm

ProForm, a renowned brand under Icon Health & Fitness, Inc., is a leading producer of high-quality workout equipment, contributing significantly to the global home fitness equipment market. In 2023, the global home fitness equipment market was valued at USD 11.60 billion, with ProForm's products, such as treadmills and stationary bikes, being key drivers in the cardiovascular training equipment segment, which is expected to lead the market growth with a CAGR of 5.8% from 2024 to 2032. ProForm's innovative designs and durable products have made them a favorite among home consumers, particularly in North America, where the brand holds a substantial market share. The rising health concerns and increasing adoption of home fitness equipment are further boosting the demand for ProForm's products. With a strong presence in the market, ProForm continues to innovate and expand its product line to meet the growing health awareness among consumers.

Life Fitness

Life Fitness, a leading producer of workout equipment, is renowned for its high-quality and innovative products that cater to both commercial and home fitness needs. In 2023, the company collaborated with Bayerwaldhof, a wellness hotel, to equip its new fitness facility with advanced equipment, highlighting its commitment to providing top-tier fitness solutions. Life Fitness dominates the market with its cardiovascular training equipment, which accounted for over 53% of the global revenue in 2022. The brand's products, such as the Symbio™ series, feature advanced technologies like the Adaptive Flex Deck® and live interactive Muscle Map, enhancing user experience. With a strong presence in North America, which accounted for 34.5% of the global fitness equipment market in 2022, Life Fitness continues to drive market growth through innovation and partnerships. Discover more about their offerings on their official website.

TRX

TRX is a leading brand in the fitness industry, renowned for its innovative and versatile workout equipment, particularly its iconic Suspension Trainer. Founded in 2004 by US Navy SEAL Randy Hetrick, TRX has grown significantly, with its sales on Amazon increasing from $900,000 to $30 million in just five years and a net profit increase of almost 2,200% during the same period. The brand has certified over 300,000 trainers and is trusted by professional athletes, trainers, and physical therapists worldwide. TRX recently broke the Guinness World Records title for the largest suspension training class, involving 422 participants. With a global presence in over 30 countries, TRX continues to dominate the fitness category with its high-quality, bodyweight-based training equipment.

Schwinn

Schwinn, a renowned brand in the fitness industry, has been a leading producer of high-quality workout equipment since its founding in 1895. Known for its innovative designs and durable products, Schwinn offers a wide range of exercise bikes, ellipticals, and treadmills that cater to various fitness levels. For instance, their exercise bikes are favored by 80% of fitness enthusiasts for their comfort and effectiveness. In 2020, Schwinn introduced its latest series of smart exercise bikes, which saw a 30% increase in sales within the first year. With a commitment to excellence and customer satisfaction, Schwinn continues to be a top choice for home and commercial gym equipment.

Sole Fitness

Sole Fitness is a premier provider of gym-quality exercise equipment, boasting a strong presence in North America and a revenue range of $10 million. Known for their durability and performance, Sole Fitness products have been engineered initially for hotel use but have successfully transitioned to the home market. The company offers a diverse range of products, including treadmills, ellipticals, and exercise bikes, with the Sole F63 treadmill being their most affordable option. Sole Fitness also provides hundreds of free fitness video classes and a 30-day trial period on all their equipment. Their commitment to quality has earned them numerous accolades, such as "Best Buy" and "Best Overall Treadmill." For more details about their offerings, visit the official Sole Treadmills website.