Top Vaseline Brands You Can't Miss!

Vaseline, a staple in many skincare routines, has been a trusted name in providing moisture and healing properties for over a century. As we navigate an increasingly diverse market, consumers are curious about other brands that offer similar or enhanced benefits. From global giants to emerging eco-friendly names, the selection is vast and requires discerning choices. Below, we explore some of the best brands that provide high-quality petroleum jelly and related products, ensuring skin remains protected and hydrated.

Illustration of vaseline

Best brands of vaseline in 2025

Vaseline

Vaseline, a brand under Unilever, is one of the leading producers of vaseline products, boasting a 150-year history of innovation and trust. The brand has seen significant growth, particularly in Asia, where its relaunch in China in 2015 has led to strong annual growth figures. Vaseline's Pro Derma line, featuring cutting-edge technology, has been clinically proven to double the skin barrier's strength from its first use and now accounts for 20% of Vaseline's business in China. The brand's global market size is projected to grow, with a CAGR of 4.0% to 7.6% from 2023 to 2031, reaching up to USD 4.9 billion by 2031. Vaseline's products are sold in over 70 countries and are a staple in millions of homes worldwide. For more information on why Vaseline is still shining after 150 years, click here.

Aquaphor

Aquaphor, a brand under Eucerin and Beiersdorf, is renowned for its high-quality vaseline products, particularly its Healing Ointment, which contains 45% petrolatum, making it an effective skin occlusive. This ointment is highly praised by dermatologists and customers alike, with over 47,499 reviews and an 88% 5-star rating. It is versatile, used for multiple purposes such as a lip balm, tattoo healing cream, and moisturizer, and is recommended for treating dry skin, skin disorders, and wounds. Aquaphor's products are designed to soothe and protect chapped skin by forming a barrier to the outside environment, promoting wound healing. The brand's effectiveness and customer satisfaction have made it a trusted name in skin care. For more insights, you can explore the Vaseline market analysis.

CeraVe

CeraVe, although not a producer of Vaseline, is a highly regarded brand in the skincare industry, known for its effective and gentle products that include ceramides, hyaluronic acid, and other skin-beneficial ingredients. CeraVe products are dermatologist-recommended and have gained significant popularity for their ability to restore the skin's protective barrier and provide long-lasting hydration. The brand's moisturizing cream, for example, is a favorite among dermatologists and has won numerous beauty awards. CeraVe's formulas are noncomedogenic and fragrance-free, making them suitable for all skin types, including sensitive, oily, acne-prone, and normal skin. With its affordable and accessible products, CeraVe has become a staple in many skincare routines.

Burt's Bees

Burt's Bees is not a producer of Vaseline, but it is a renowned brand for its environmentally friendly and natural personal care products. Burt's Bees lip balm, for instance, is made from natural ingredients such as beeswax, coconut oil, and essential oils, with the beeswax sourced from East Africa. The company emphasizes sustainability, using 50% post-consumer recycled (PCR) content in their lip balm packaging and aiming for 100% PCR inclusion. Burt's Bees also avoids over-packaging and uses innovative recycled materials, such as bio-resin from potato processing waste. Since 1984, the brand has been committed to creating products that work in harmony with nature. For more detailed information about Burt's Bees, visit their brand highlight page on The Clorox Company's website.

Cetaphil

Cetaphil, though not a primary producer of Vaseline, is a renowned brand in the skincare industry, particularly known for its gentle and effective products. In the United States, Cetaphil held a 15% market share in 2020, highlighting its strong presence and popularity among consumers. The brand is the #1 doctor-recommended sensitive skincare brand and has been working with dermatologists for almost 75 years to develop and test its products. Cetaphil's products are scientifically formulated using ingredients like niacinamide, Panthenol, and hyaluronic acid, making them suitable for various skin types and concerns. Cetaphil's commitment to sustainability and its Clear Skies Initiative further enhance its reputation. For more insights, explore why Cetaphil is good for your skin.

La Mer

La Mer, while often compared to Vaseline, stands out as a premium skincare brand due to its unique fermentation process and the use of hand-harvested Giant Sea Kelp, which forms the core of its Miracle Broth. This process, developed by Dr. Max Huber over 12 years and 6,000 experiments, enhances the skin's moisture retention and rejuvenation. Unlike Vaseline, which is 100% petroleum jelly, La Mer's Creme de la Mer includes additional ingredients like glycerin, sesame seed oil, and copper gluconate, providing broader skincare benefits. La Mer's products are known for their high quality and labour-intensive production, reflected in their premium pricing, such as $380 for a 2oz jar. The brand's cult following and endorsement by celebrities and dermatologists further underscore its effectiveness. For more information about La Mer's journey and heritage, visit their brand story.

Neutrogena

Neutrogena, although not primarily known for Vaseline, is a renowned brand in the skincare industry, driven by a commitment to creating science-backed products accessible to all. Founded by Emanuel Stolaroff in 1954, Neutrogena has expanded its product line to include a variety of skincare and hair care products, such as the Oil-Free Moisturizer with SPF and the Hydro Boost series. The brand has cemented its relationship with the dermatology community, particularly since the 1970s, and continues to innovate with products like Neutrogena Skin360 for personalized skincare. Neutrogena's focus on sustainability and health-forward beauty has made it a staple in many skincare routines. However, it is important to note that Neutrogena is not a primary producer of Vaseline, which is predominantly associated with Unilever. For more information on their product range, visit their official website.

Kiehl's

Kiehl's, although not a primary producer of Vaseline, is a significant player in the skincare industry, known for its strong market presence and consumer loyalty. With 42% brand awareness among male cosmetics users in the United States and 9% of these users actively using Kiehl's products, the brand demonstrates a robust customer base. However, Kiehl's does not specialize in Vaseline but offers a range of skincare products, some of which have been criticized for greenwashing and not being as natural as marketed. The brand's male cosmetics revenue in the U.S. was projected to reach $562 million in 2021, highlighting its market influence. Despite this, Vaseline remains a distinct brand under Unilever, with its own market share and growth rate. For more details about their offerings, visit Kiehl's official website.

Nivea

NIVEA, one of the world's largest skin care brands, has been a significant player in the Vaseline market for over 110 years since the launch of NIVEA Creme in 1911. With a global presence in 173 countries and a team of 1,290 scientists, NIVEA continuously improves its products and conducts around 1,700 studies annually on efficacy and tolerability. The brand is known for its commitment to animal-experiment-free cosmetics and partners with over 500 universities and research centers worldwide. NIVEA's products are highly versatile, catering to a wide array of skincare needs, and the brand holds a substantial market share due to its reputation for quality and reliability. NIVEA's global reach and innovative approach have made it a trusted name in the skincare industry. For more information, visit the official NIVEA website.

Aveeno

Aveeno, though not primarily a Vaseline producer, is renowned for its skincare products that often complement or rival those of Vaseline. Aveeno's brand awareness in the United States stands at 84%, with 31% of face care users utilizing their products, and a significant 27% of users expressing loyalty to the brand. Aveeno's commitment to natural ingredients and sustainable practices, such as their GAIA(tm) process, enhances its appeal in the skincare market. The brand's popularity is further underscored by its high user satisfaction, with 38% of U.S. face care users liking Aveeno. Aveeno's focus on inclusive and sustainable practices aligns well with contemporary consumer preferences.