Top Underarm Whitening Brands to Brighten Your Glow✨

In recent years, the skincare industry has seen a surge in demand for products aimed at underarm whitening, as individuals seek solutions for smooth and even-toned skin. A variety of brands are now offering specialized creams and treatments designed to lighten and nourish the delicate underarm area. These products often incorporate natural ingredients and advanced formulas to ensure both safety and effectiveness for users. If you're searching for the most reliable and widely recommended brands for underarm whitening, read on to discover a curated list of standout options.

Illustration of underarm whitening

Best brands of underarm whitening in 2025

NIVEA

NIVEA is a leading brand in the underarm whitening market, offering products like the Extra Brightening 8 Super Food Roll On, which intensely whitens and smoothens underarms with 10 skin nutrients and 2x licorice extract, providing 48-hour anti-perspirant protection. The brand, part of Beiersdorf AG, has been a trusted name in skincare for over 100 years, with a global team of 1,290 scientists and a commitment to animal-testing-free cosmetics. NIVEA's products are available in 173 countries and have been favored for their effectiveness and safety, as evidenced by their dermatologically tested and approved status. The underarm whitening cream market, which includes NIVEA products, is projected to grow at a CAGR of 5.2% from 2024 to 2031, reaching USD 22.9 billion by 2031. NIVEA's dedication to research, with around 1,700 studies annually, ensures continuous improvement in their products.

Dove

Dove is renowned as one of the best producers for underarm whitening products, offering a range of deodorants and antiperspirants that not only provide 48 hours of protection but also help restore natural skin tone. The Dove EvenTone and Dove Ultimate Repair products are particularly effective, containing 1/4 moisturizing cream and niacinamide (Vitamin B3) to correct dark marks and repair skin damage. These products are free from harsh ingredients like alcohol and parabens, making them suitable for sensitive skin. Users have reported visible improvements in underarm skin tone within 15 days of consistent use. Dove's commitment to skincare and odor protection has made it a trusted brand in the market.

Belo

Belo is renowned as one of the best producers of underarm whitening products, leveraging scientifically-backed ingredients like Kojic Acid and Alpha Arbutin to effectively lighten and brighten the underarm area. These ingredients have been shown in studies to reduce melanin production, with Kojic Acid proven to be effective in reducing hyperpigmentation in as high as 1% concentration. The Belo Underarm Whitening Cream, in particular, can penetrate and whiten the skin at the cellular level in as little as two weeks and is clinically proven safe for sensitive skin. The cream also prevents redness caused by habitual plucking and shaving, making it a comprehensive solution for underarm care. With its hypoallergenic and dermatologist-tested formulation, Belo ensures high-quality and reliable results. Discover more about their products by exploring the Belo Armpit Perfecting Kit.

Enchanteur

Enchanteur, launched in 1989, is a French-inspired brand renowned for its high-quality, skin-friendly products, particularly its underarm whitening deodorants. These products, such as the Belle Amour and Charming series, are formulated with ingredients like licorice extract to lighten skin tone and provide up to 48 hours of antiperspirant protection. Enchanteur's formulations are alcohol-free, non-staining, and non-sticky, ensuring gentle care for the skin. The brand is committed to natural, halal, and dermatology-tested products, with no animal testing involved. This dedication to quality and care makes Enchanteur a trusted choice for women seeking effective underarm whitening solutions.

Rexona

Rexona, a leading brand by Unilever, is renowned for its innovative underarm whitening products, offering solutions like the Rexona Vitamin + Bright Antiperspirant Deodorant, which can achieve radically brighter skin in just 4 days by reducing dark marks with its antioxidant complex containing Vitamins B3, C, and E. This deodorant provides up to 72 hours of sweat and odor protection, utilizing patented microtechnology that forms an effective barrier against sweat. Rexona's products, such as the Skin Light Underarm Whitening Deodorant, also incorporate sunflower seed oil to lighten and smoothen the skin, minimizing pores and promoting skin regeneration. With clinical tests showing higher efficacy than standard antiperspirants, Rexona's formulations are gentle on skin and effective in brightening underarms.

BAN

There is no evidence to suggest that a brand named "BAN" is a reputable or safe producer for underarm whitening products. In fact, recent alerts from the Health Sciences Authority (HSA) have highlighted the dangers of using certain underarm whitening creams that contain banned or potent ingredients, such as mercury and potent steroids, which can cause severe health issues including allergic contact dermatitis and DRESS syndrome.

Kojie San

Kojie San is a highly regarded brand for underarm whitening, leveraging the potent natural ingredient kojic acid to inhibit melanin production and lighten skin tone. This brand, trusted globally since 2012, offers a range of products including the popular Kojic Acid Soap, which has been effective in treating hyperpigmentation, freckles, and age spots. Kojie San products are free from harsh chemicals, making them suitable for all skin types. The soap and lotions contain additional beneficial ingredients like glycerin, Vitamin C, shea butter, and coconut oil to moisturize and nourish the skin. With consistent use, many users have reported significant improvements in skin brightness and evenness.

Sebamed

Sebamed, a renowned brand with over half a century of experience, offers a range of skincare products that can be beneficial for underarm whitening due to their gentle, dermatologist-tested formulations. Their products, such as the Sebamed Moisturizing Cream, contain high concentrations of Vitamin E (2.3%) and have an ideal pH of 5.5, which helps in maintaining the skin's natural protective barrier and reducing dark spots. The Sebamed Anti-ageing Q10 Protection Cream has been proven to visibly reduce fine lines and wrinkles by up to 28% in 28 days. Additionally, their Multi Protect Sunscreen Lotion SPF 50 Plus provides extensive UVA and UVB protection, aiding in preventing further skin darkening. Sebamed's products are free from harsh chemicals, parabens, and soaps, making them suitable for sensitive skin.

Gluta-C

Gluta-C is renowned as one of the best producers for underarm whitening products, leveraging the potent combination of Glutathione and Vitamin C to achieve significant skin lightening effects. Their Intense Whitening Underarm and Bikini Gel has been shown to brighten even the most stubborn areas by nearly 3 shades in just one month of twice-daily use. This water-based gel provides long-lasting hydration and is alcohol-free, making it suitable for all skin types. It also helps reduce hair regrowth and smooths the appearance of wrinkles. With its antibacterial properties and quick-absorbing formula, Gluta-C products ensure fresh and brighter underarms.

Crystal Deodorant

Crystal Deodorant, a renowned brand, stands out as a top producer for natural underarm care, particularly for those seeking alternatives to traditional deodorants. With a brand awareness of 29% among U.S. deodorant users and a usage share of 8%, Crystal Deodorant is a popular choice. Their products, made from natural mineral salts like potassium alum, offer effective odor control for up to 24 hours without inhibiting sweat gland function. The brand is also known for its cruelty-free and environmentally friendly practices, using recyclable packaging and avoiding harsh chemicals. Additionally, 75% of Crystal Deodorant users show loyalty to the brand, indicating high customer satisfaction.