Top Facial Toner Brands for Radiant Skin

In today's beauty market, finding the right toner for your skin can be a daunting task given the plethora of brands and variations available. Toners have evolved to not only balance the skin's pH but also to provide hydration, exfoliation, and other targeted treatments. From cult-favorites to industry newcomers, brands like Thayers, The Ordinary, Pixi, and Paula’s Choice have garnered strong followings due to their effective formulations and commitment to quality. If you’re curious to explore a curated list of the top toner brands and what they specifically offer for different skin concerns, read on below.

Illustration of toner for face

Best brands of toner for face in 2025

Thayers

Thayers Natural Remedies, established in 1847 by Dr. Henry Thayer, is a renowned brand in the skincare industry, particularly celebrated for its high-quality toners and astringents. The brand's iconic Witch Hazel Aloe Vera Formula Facial Toner is a bestselling product, popular among a diverse group of consumers. Thayers has a strong heritage and has expanded its distribution from natural grocery stores to a multichannel strategy, including mass and beauty retailers, drugstores, and e-commerce. With the help of digital marketing strategies, Thayers saw a significant increase in online sales, including a 30% increase in new users and a 170% increase in the number of transactions. The brand was acquired by L'Oreal in 2020, further solidifying its position in the market.

Paula’s Choice

Paula's Choice is a renowned skincare brand, particularly acclaimed for its high-quality toners, such as the Earth Sourced Purely Natural Toner, which boasts 98% natural ingredients and significant hydration benefits, increasing skin hydration levels by over 10% in just 30 minutes. Founded in 1995, Paula's Choice was one of the first online beauty brands and has since expanded to over 20 markets worldwide, known for its science-based, effective formulations and transparent ingredient lists. The brand's toners, like the Skin Balancing Pore-Reducing Toner, are praised for their ability to balance skin pH, reduce pore size, and provide long-lasting hydration without drying out the skin. Paula's Choice has built a strong reputation by educating consumers about skincare ingredients and their benefits, making it a trusted name in the industry. With its innovative digital strategy and commitment to customer education, Paula's Choice continues to attract and retain a loyal customer base.

Pixi Beauty

Pixi Beauty is renowned as one of the top producers of facial toners, particularly with their iconic Glow Tonic, which contains 5% Glycolic Acid to exfoliate and brighten the skin. Founded by makeup artist Petra Strand over 20 years ago, Pixi Beauty focuses on innovative formulations infused with botanicals, catering to busy lifestyles. Their products are known for their multitasking and effective results, making them a favorite among consumers seeking radiant and healthy-looking skin. The Glow Tonic, for instance, also includes ginseng to improve circulation and aloe vera to soothe and hydrate the skin. With a strong market presence and positive reviews, Pixi Beauty continues to be a significant player in the skincare industry.

Kiehl’s

Kiehl's is a leading brand in the skincare industry, particularly renowned for its high-quality facial toners. The company's Ultra Facial Toner, for instance, is an alcohol-free, pH-balanced product that gently removes dirt and residue, making it suitable for all skin types and containing ingredients like Squalane, Apricot Kernel Oil, Avocado Oil, and Vitamin E. Kiehl's holds a significant position in the market, with male consumers accounting for 39% of its overall sales, and in 2021, its male cosmetics revenue in the United States was projected to reach $562 million.

Mario Badescu

Mario Badescu, founded in 1967, is a renowned brand in the skincare industry, particularly celebrated for its high-quality toners that cater to various skin types and concerns. The brand's Glycolic Acid Toner, for instance, combines glycolic acid, grapefruit extract, and aloe vera to exfoliate and rejuvenate the skin, reducing signs of aging and uneven skin tone. With a legacy spanning nearly half a century, Mario Badescu has earned a reputation as an editor darling and celebrity favorite, known for its simple, gentle, and effective skincare products. The brand is part of a growing skin toner market expected to reach $2.0 billion by 2030, with a CAGR of 5.3% from 2023 to 2030. Mario Badescu's commitment to using fresh botanical and natural ingredients has made it a trusted name in the beauty industry.

The Ordinary

The Ordinary is renowned for its effective and affordable skincare products, particularly its Glycolic Acid 7% Toning Solution, which exfoliates, refines skin texture, and boosts radiance. This toner, priced at just $10 for 8.1 fl. oz, is suitable for balanced, combination, and oily skin types. It contains 7% glycolic acid, along with other active ingredients like Tasmanian Pepperberry, Amino Acids, Aloe Vera, and Ginseng. Despite its potency, it can be used by those with sensitive skin when integrated slowly into their routine. The product's affordability and noticeable results make it a solid contender in the skincare market.

Fresh

Fresh is renowned as one of the best producers of facial toners, particularly with their Rose Deep Hydration Facial Toner, which is alcohol-free and packed with skin-soothing ingredients like glycerin and Rose Damascena flower water. This toner is highly effective for hydrating and removing the last traces of makeup and cleanser, making it suitable for dry, slightly sensitive, or even oily skin types. The product is available in a 100 ml travel size, convenient for on-the-go use, and is priced from £25.00 in the UK and $27.00 in the US. The skin toner market, which includes products like Fresh's, is expected to grow at a CAGR of 5.3% from 2023 to 2030, reaching a valuation of US$2.0 billion by 2030.

Neutrogena

Neutrogena, once a leading skincare brand, has faced significant challenges in recent years, particularly in the face toner market. Despite its historical dominance, Neutrogena's skincare market share plummeted to less than 14 percent in 2023 from 23 percent in 2019, according to retail data from Circana. The brand's slow adaptation to social media platforms like TikTok and its decision to discontinue popular products during the pandemic have contributed to its decline. In contrast, competitors like CeraVe have surged, capturing nearly 29 percent of skincare sales dollars in 2023. Neutrogena's failure to innovate and engage with younger consumers has led to a significant loss in market share and brand relevance.

COSRX

COSRX is a renowned K-Beauty brand, esteemed for its high-quality skincare products, particularly its toners, which have garnered significant acclaim. Founded in 2013 by Jun Sang Hun, COSRX has won numerous awards, including Amazon Best Seller in Facial Cleansing Gels and Amazon's Choice. The brand's Centella Water Alcohol-Free Toner, for instance, contains 84.69% Jeju mineral water and 10% Centella Asiatica leaf water, providing exceptional hydration and soothing benefits for sensitive skin. COSRX's products are designed to address various skin concerns, making it a favorite among skincare enthusiasts. The brand's commitment to skin-friendly ingredients and customer needs has solidified its position as a leader in the skincare industry.

La Roche-Posay

La Roche-Posay is a leading skincare brand, renowned for its effective and dermatologist-recommended face toners. In 2023, it was recognized as the fastest-growing skincare brand for the second consecutive year, according to NielsenIQ, highlighting its strong market presence. Their toners are formulated to remove stubborn impurities, improve skin tone, and tighten pores, making them suitable for all skin types, including sensitive, dry, and acne-prone skin. Enriched with Thermal spring water, these toners are designed to balance skin pH, minimize pores, and prepare the skin for subsequent skincare products. Recommended by over 90,000 dermatologists, La Roche-Posay's toners are a trusted choice for achieving radiant and healthy skin.