Top Tampon Brands Worth Trying for Comfort and Reliability

In the ever-growing market of feminine hygiene products, choosing the right brand of tampons can make a significant difference in comfort and confidence. With new advancements in design and materials, several brands have emerged as leaders, offering a range of options tailored to individual needs and preferences. Whether you are seeking organic options, superior absorbency, or environmentally conscious choices, there are numerous brands to consider. For a comprehensive exploration of the best tampon brands available today, keep reading below.

Illustration of tampons

Best brands of tampons in 2025

Tampax

Tampax, a leading brand under Procter & Gamble, is renowned for its high-quality tampons, catering to a significant portion of the global market. With a market share driven by innovative products such as leak-proof designs and diverse absorbency options, Tampax has been a staple in menstrual hygiene since its introduction. The brand's popularity is reflected in the growing demand for tampons, with the global tampon market expected to reach USD 9,881.7 million by 2034, growing at a CAGR of 5.3% from 2024 to 2034. Tampax's commitment to consumer needs, including the introduction of organic and sustainable materials, has further solidified its position in the market. As part of the broader tampon industry, Tampax benefits from increasing awareness and acceptance of menstrual hygiene products.

Playtex

Playtex is a leading producer of tampons, renowned for its innovative products and significant market presence. Since the brand introduced its tampons in the 1960s, it has made strides in innovation, notably inventing the plastic tampon applicator in 1973. Playtex's Gentle Glide brand quickly became a best-seller. By 1994, Playtex commanded a 29 percent share of the $550 million tampon market, which increased to a 30 percent share of the $780 million market by 2000. Playtex products, including the Sport and Simply Gentle Glide tampons, are meticulously designed for comfort and leak protection, catering to a diverse range of absorbency needs. The brand remains at the forefront of innovation, with products like the Sport Trio Packs being voted the 2024 Product of the Year.

Kotex

Kotex, a renowned brand owned by Kimberly-Clark, is a leading producer of tampons, having introduced its products in 1920 and since then, has been a significant player in the menstrual hygiene market. The brand's U by Kotex line, launched in 2010, has been instrumental in changing the conversation around women's health, promoting open and honest dialogue. Kotex tampons, such as the U by Kotex Click tampons, are known for their innovative design and high performance, with features like compact expansion and dual cover pads for enhanced comfort. Approximately 70% of women in the U.S. use tampons, with Kotex being a preferred choice, reflecting its strong market presence. The brand's commitment to sustainability and health-conscious products has further solidified its position in the market.

O.B.

The O.B. brand is renowned for its high-quality, applicator-free tampons, which have gained popularity due to their convenience, comfort, and environmental benefits. By using O.B. tampons, consumers contribute to reducing plastic waste, as each applicator-free tampon eliminates one less applicator in landfills or oceans. This eco-friendly approach aligns with the broader trend towards sustainability, a key driver in the tampon market, where cotton tampons, such as those offered by O.B., are expected to grow at a CAGR of 6.5% from 2024 to 2030. The global tampon market, valued at USD 6.1 billion in 2023, is projected to reach USD 9.41 billion by 2030, with brands like O.B. playing a significant role in this growth. O.B. tampons are designed for more control and comfort, making them a preferred choice for many women.

Seventh Generation

Seventh Generation is a leading brand in the tampon market, known for its commitment to sustainability and health. The company offers tampons made from cotton and other eco-friendly materials, aligning with the growing demand for organic and natural products. By 2030, Seventh Generation plans to phase out large format liquid laundry detergent bottles and transition to concentrated formats, reflecting its dedication to environmental responsibility. Their tampons, such as those with comfort applicators, use totally chlorine-free paper wrappers and absorbent materials, ensuring a safer and more sustainable option for consumers. The brand's focus on transparency and compliance with regulations like the California Menstrual Products Right to Know Act further enhances its reputation. For more details, you can explore their period care ingredient information.

Cora

Cora is a leading brand in the tampon market, renowned for its organic and eco-friendly products made from 100% certified organic cotton, free from harmful chemicals and synthetic materials. Since its inception in 2016, Cora has provided over 12.4 million products and reached over 1.5 million girls worldwide, with a commitment to donating 6.6 million goods in the US by 2022. Their one-for-one social impact model ensures that for every box of Cora tampons sold, a month's supply of sustainable sanitary pads is provided to at-risk women and girls in India. Cora's products are popular among health-conscious and environmentally aware consumers, contributing to the growing demand for organic tampons, which is expected to drive significant growth in the market, with the global tampon market projected to reach USD 9.41 billion by 2030.

Lola

LOLA is a pioneering brand in the feminine hygiene market, founded in 2014 by Jordana Kier and Alexandra Friedman to disrupt the traditional tampon industry. Known for its 100% organic cotton tampons, free from synthetic fibers, fragrances, bleach, and chemical additives, LOLA has gained significant traction for its commitment to quality and transparency. The brand has successfully expanded into retail, partnering with major retailers like Walmart and Walgreens, and has also ventured into sexual health products. With an estimated valuation between $100 and $500 million, LOLA continues to drive change by advocating for the end of the tampon tax and promoting education on menstrual health. Its products have garnered thousands of positive reviews, solidifying its position as a leader in the industry. For more information, visit their official website.

Rael

Rael is a standout brand in the organic tampons market, known for its commitment to using high-quality, certified organic, chlorine-free cotton and avoiding dangerous chemicals. Founded in 2017 by three women, Rael focuses on sourcing the best ingredients and innovating products, such as their organic cotton tampons and pads, which have garnered positive feedback for causing zero irritation and being highly absorbent. The brand's products, including their tampons, pads, and period panties, are designed with care for both the customer and the workers involved in production. Rael's innovative approach and customer-centric strategy have contributed to its growth, making it a preferred choice among many users. The brand's holistic cycle care solutions have also been recognized, with Rael being voted as one of America's Fastest-Growing Private Companies by Inc. For more detailed insights, visit their official website.

L. Organic

L. Organic brand stands out as a leading producer of tampons, renowned for using 100% US-grown organic cotton cores, free from rayon, synthetic pesticides, and fragrances. This commitment to natural and sustainable materials aligns with the growing demand for eco-friendly and health-conscious feminine hygiene products. The brand's focus on quality and safety is reflected in its popularity, particularly among women seeking alternatives to conventional tampons. With the increasing awareness about menstrual hygiene and the environmental impact of traditional tampons, L. Organic tampons are gaining significant traction, especially in regions like North America and Europe where tampon usage is high, with around 65-70% of women in the U.S. and 60-65% in Europe preferring tampons.

Veeda

Veeda is a leading brand in the personal care industry, specializing in natural period products, including tampons, pads, and liners made from 100% pure, non-GMO cotton. Their tampons are hypoallergenic, dermatologically tested, and free from over 250 harmful chemicals, reducing the risk of yeast infections and Toxic Shock Syndrome (TSS). Veeda's cotton is sourced from a global network of leading cotton traders and cleansed with an oxygen process, ensuring an eco-friendly and healthy product. The company also offers a subscription service and biodegradable products that are recyclable and environmentally friendly. With a commitment to natural ingredients and rigorous testing, Veeda provides a worry-free period experience.