In today's digital age, tablets have become an essential tool for both work and leisure, offering a perfect blend of portability and functionality. With a wide array of brands entering the market, it can be overwhelming to choose the right tablet that suits your needs. Factors to consider include the operating system, performance specifications, and additional features like stylus support or detachable keyboards. To help you navigate the options, we've curated a list of the best tablet brands where innovation and user satisfaction take center stage. Read on to discover which tablet brand might be the perfect fit for you.
Illustration of tab
Best brands of tab in 2025
Apple
Apple remains the leading producer of tablets, with its iPad capturing a significant market share of 36% in Q1 2024, shipping 12.0 million units and maintaining its dominance despite a slight decline in market share in recent quarters. The iPad's success is attributed to its innovative design, versatile ecosystem, and wide range of applications, making it a preferred device in both personal and professional environments. In the fourth quarter of 2023, Apple's iPad held a 40.6% global market share, showcasing its resilience and consumer preference. Samsung follows as a distant second with a 20% market share, while Huawei holds 8%. Apple's continuous product innovation and strong brand loyalty contribute to its sustained market leadership. For more detailed insights, check the report on how Apple's iPad was the top tablet worldwide.
Samsung
Samsung is a leading producer of tablets, holding an 18% market share of global tablet shipments in the third quarter of 2024, a significant rise from its 7.3% share in the last quarter of 2012. The company shipped around 6.8 million tablets in the first quarter of 2024, showing a slight 1.2% growth from the previous year. Samsung's tablets, which run on Android, have seen steady growth, contributing to the company's strong position in the global tablet market. As of 2024, Samsung is recognized as one of the top five best global brands, with a brand value of $91.4 billion. The company's innovations, such as 5G and AI technologies, continue to drive its market presence. For more detailed information, explore Samsung's tablet market share statistics.
Microsoft
Microsoft, although not traditionally a leading tablet vendor, has made significant strides in the market, particularly with the strong demand for productivity devices. In 2022, Microsoft broke into the top five tablet vendors for the first time, highlighting its growing influence in the tablet sector. However, as of the latest reports, Microsoft is not listed among the top vendors, with Apple, Samsung, and Huawei dominating the market shares. Apple holds around 31.7% of the global tablet market, followed by Samsung with 21.7%, and Huawei with 8.2% as of the third quarter of 2024. Microsoft's entry into the top five in 2022 was a notable achievement, but current data does not reflect it as a top vendor.
Lenovo
Lenovo is a significant player in the tablet market, having shipped nearly 2.68 million tablets in Q4 2023, capturing a market share of 7.1%. In the first quarter of 2024, Lenovo shipped 2.1 million tablets, marking a 12.9% growth from the previous year. Lenovo's tablet shipments have been driven by their strong presence in global markets, particularly with a 7.9% market share in the third quarter of 2023. The company's focus on innovation and its acquisition of IBM's PC business in 2005 have bolstered its position in the industry. Lenovo's total assets amounted to around $39 billion, and they invested approximately $2.22 billion in research and development in 2023. For more detailed insights, explore Lenovo statistics.
Huawei
Huawei is a leading producer of tablets, demonstrating significant market presence and growth. In the fourth quarter of 2023, Huawei shipped around 2.815 million tablets, capturing a 7.5% global market share, and experienced a stellar 95% shipment growth. This performance propelled Huawei to the third place in the global tablet market rankings. As of the third quarter of 2024, Huawei's market share in global tablet shipments rose to over 8%, up from around 7% in the same quarter of the previous year. Huawei's tablet market share has been consistently notable, with quarterly shares in 2023 ranging from 2.17% to 2.55%. For more detailed insights, check out the Huawei statistics.
Amazon
Amazon's Fire tablets have emerged as a significant force in the global tablet market, particularly notable for their budget-friendly and functional offerings. In Q3 2024, Amazon doubled its tablet shipments to 4.6 million units, boosting its market share to 11.6%. Despite trailing behind Apple and Samsung, Amazon's growth is impressive, especially given the overall 20.4% growth in the global tablet market during the same period. The Fire tablets are popular among consumers seeking entry-level devices, and their range of memory options, bundles, and sizes adds to their appeal. Amazon's strong performance in the tablet market underscores its commitment to providing quality devices at affordable prices.
Google, while not a leading tablet manufacturer, dominates the tech industry in other areas, such as its browser market share, where Google Chrome holds over 65.13% of the global market as of August 2024. However, in the tablet market, Google's presence is minimal, with other brands like Apple and Samsung leading; Apple holds a 54.73% global market share, and Samsung at 26.88% in 2024. Google's strength lies in its innovative browser features, speed, and integration with other Google services. Despite this, Google does not feature prominently in tablet statistics, with vendors like Amazon, Huawei, and Lenovo also vying for market share. Google's focus remains on its browser and other software services. For detailed insights on tablet statistics, visit Tablet Statistics.
ASUS
ASUS, although not a leading player in the global tablet market, holds a notable position with a market share of 0.48% in 2024, reflecting a slight decrease from the previous quarter. Despite this, ASUS continues to innovate and provide high-quality tablets, contributing to the overall growth of the tablet industry. In 2024, the global tablet market saw an 18% year-on-year increase in shipments, with ASUS being one of the vendors participating in this growth. However, Apple and Samsung dominate the market, with Apple holding a 54.73% market share and Samsung at 26.88% in the same period. ASUS's presence, though small, is significant in the broader landscape of tablet vendors. For more detailed insights on this market share, you can visit tablet market statistics.
Xiaomi
Xiaomi has emerged as a significant player in the tablet market, particularly notable for its robust growth and competitive market share. In Q2 2024, Xiaomi achieved an impressive 106% year-on-year growth, shipping 2.1 million units and surpassing Amazon to secure its position among the top five tablet vendors. This growth is attributed to Xiaomi's aggressive marketing and expanding global footprint. Despite the overall market dynamics, Xiaomi managed to displace Amazon from the top 5 in the fourth quarter of 2023, with a solid 35% growth in shipments. For more insights on tablet market trends, visit tablet statistics.
Acer
Acer has emerged as a significant player in the tablet market, particularly in India, where it surged 332.3% in Q1 2024 to capture a 21.5% market share, driven largely by education sales, including a major tender from the state of Uttar Pradesh. Globally, while Acer's market share in the tablet sector is not as dominant, it still holds a notable position, with its strong performance in the education sector and Chromebook offerings contributing to its market presence. In the global PC market, Acer maintained a market share of approximately 6.9% in 2023 and is expected to slightly increase to 7.2% in 2024. Acer's revenue is projected to grow to around $11.2 billion in 2024, reflecting its robust performance in gaming laptops and monitors. This growth underscores Acer's commitment to innovation and strategic partnerships. For more details on their product offerings, visit Acer's official website.
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