Top Diamond Brands: Sparkling Choices for Every Gem Enthusiast

When it comes to choosing the perfect diamond, the brand can often play a crucial role in ensuring quality and craftsmanship. Throughout the years, select brands have emerged as leaders in the diamond industry, known for their exceptional artistry and ethical sourcing. From timeless classics to innovative newcomers, these brands offer a diverse array of selections tailored to meet any taste or occasion. For those eager to explore the pinnacle of brilliance, the list of best diamond brands awaits below.

Illustration of diamonds

Best brands of diamonds in 2025

Cartier

Cartier is a renowned luxury brand that stands out as one of the best producers in the diamond industry, known for its exquisite craftsmanship and high-quality diamonds. The brand is part of the global diamond market, which is expected to grow by USD 42.72 billion from 2024 to 2028, with a CAGR of 8.09%. Cartier, along with other major players like De Beers and Tiffany & Co., contributes significantly to the market, with the Asia-Pacific region accounting for 32% of the market share. The brand's commitment to quality is reflected in the industry's overall trend, where natural and synthetic diamonds are becoming integral to new consumer trends, especially among millennials and Gen Z. Cartier's presence in the market is further solidified by its inclusion in reports highlighting the future of the natural diamond industry, where it is mentioned alongside other prominent brands like VCA and Bulgari. Explore more about their exquisite diamond offerings by visiting the Cartier website.

Tiffany & Co.

Tiffany & Co. is renowned as one of the premier producers of diamonds, sourcing 100% of its diamonds from known mines or suppliers with multiple known mines, and tracing 98% of its raw precious metals directly to a mine or recycler. The company has been a leader in responsible mining and sourcing, aligning with the Global Reporting Initiative (GRI) and the United Nations Global Compact reporting frameworks. In 2020, Tiffany & Co. was acquired by LVMH, further solidifying its position in the luxury jewelry market. The company has also committed to reducing its global greenhouse gas emissions by 15% from 2013 to 2020 and has implemented various sustainability initiatives, including the use of FSC-certified paper for its packaging. Tiffany & Co.'s dedication to quality and sustainability has made it a trusted name in the diamond industry. For more information, visit their official website.

De Beers

De Beers is a leading diamond producer, holding a significant market share in the global diamond industry. In 2021, De Beers accounted for 34.5% of the global diamond market by value and 27.8% by volume, with rough diamond sales totaling $4.83 billion. The company has seen a double-digit rise in market share since 2019, with a 17% increase by value and nearly 25% by volume. Despite current market challenges, De Beers remains a major player, although it has reduced its 2024 production outlook to 23-26 million carats due to weaker demand and high midstream inventories. De Beers and ALROSA jointly supply about two-thirds of the global diamond market. For more information, you can read about their adjusted diamond production outlook.

Harry Winston

Harry Winston is a renowned leader in the diamond industry, known for its exceptional quality and luxury brand. The company owns a 40% stake in the Diavik diamond mine in Canada, contributing to about 3% of the world's diamond production by value. Founded in 1932, Harry Winston has built a reputation for acquiring and showcasing some of the world's most famous diamonds, such as the Jonker and Hope diamonds. In 2007, the corporation achieved record sales of $679.3 million, with profits reaching $217.7 million. Harry Winston operates luxury retail salons in key global locations, including New York, Paris, and Tokyo. You can explore more about their exquisite offerings on their official website.

Graff

Graff is renowned as one of the premier producers of diamonds, holding a brand awareness of 25% among jewelry owners in the United States. The brand is liked by 20% of those who know it, and 16% of these aware individuals own Graff jewelry. Demonstrating strong loyalty, 75% of Graff owners are likely to purchase the brand again. With over 60 stores worldwide, Graff has maintained its ultra-luxury positioning in the high jewelry market. The brand generated a substantial $5.8M in Media Impact Value (MIV(r)) across 1.6K placements, highlighting its strong market presence. For more information, visit the official Graff website.

Bulgari

Bulgari is renowned as one of the leading producers of diamond jewelry, committed to responsible sourcing and ethical practices. The brand is a certified member of the Responsible Jewellery Council, ensuring compliance with strict standards for human rights, labor standards, and environmental impact. Bulgari guarantees the geographical origin of its precious stones, including diamonds, and has implemented a robust internal and external management system to ensure conflict-free sourcing, as mandated by the Kimberley Process. Since 2006, Bulgari has been a member of the Council for Responsible Jewellery Practices, further solidifying its commitment to ethical business practices. The brand's dedication to transparency and responsible sourcing enhances the trust and excellence of its products.

Van Cleef & Arpels

Van Cleef & Arpels is a renowned luxury jeweler, celebrated for its exquisite diamond creations since its founding in 1906. The Maison is known for its meticulous craftsmanship and innovative techniques, such as the patented Serti Mysterieux in 1933. In 2018, Van Cleef & Arpels acquired the Lesotho Legend, a 910-carat rough diamond, from which 67 exceptional stones were cut using advanced 3-D mapping technology. Their collections, including the Alhambra and Snowflake series, showcase diamonds in unique and elegant designs. Van Cleef & Arpels' commitment to quality and heritage has made it a leader in the high jewelry industry. Learn more about their diamond creations.

Chopard

Chopard is renowned as one of the premier producers of diamond jewelry, particularly through its iconic Happy Diamonds collection, which was introduced in 1976 and features free-floating diamonds between two sapphire crystals. The company has committed to ethical and sustainable practices, using 100% ethically produced gold in its workshops since July 2018 and adhering to the Kimberley Process Certification Scheme to ensure conflict-free diamonds. Chopard produces around 75,000 timepieces and 75,000 pieces of jewelry annually. The brand's commitment to sustainability includes recycling up to 70% of its metal waste and using 80% recycled steel content to reduce emissions. Chopard's dedication to innovation and responsible sourcing has solidified its position as a leader in the luxury jewelry industry. For more details on their responsible sourcing practices, visit their official Chopard sustainability page.

Mikimoto

Mikimoto is not renowned for producing diamonds, but rather it is the foremost producer of the finest quality cultured pearls, a legacy that began in 1893 when founder Kokichi Mikimoto created the world's first cultured pearl. Mikimoto is celebrated for its commitment to sustainability, including a zero-emissions pearl farming system and the reuse of waste materials like oyster shells and pearl protein. The brand's 130th anniversary collection features a range of pearl jewelry, including white, black, and golden South Sea pearls, and conch pearls. Mikimoto's dedication to quality and innovation has made it a leader in the pearl jewelry industry. The brand continues to evolve, emphasizing coexistence with nature and biodiversity preservation. For more information, explore their exquisite pearl creations at Mikimoto's official collection.

Bvlgari

Bvlgari, founded in Rome in 1884 by Sotirio Bulgari, is renowned for its exquisite jewelry and watches, particularly its high-end diamond collections. The brand has seen significant growth, with its jewelry segment driving double-digit revenue increases, such as a 25% year-over-year growth in Q3 for LVMH's jewelry and watch sales. Bvlgari's "Bzero1" collection has introduced more diamonds to its jewels, and the brand has expanded its manufacturing facility in Valenza, Italy, and a high jewelry lab in Rome. Bvlgari's strong performance is part of the broader luxury goods industry, which is expected to continue growing, especially in markets like China. The brand's commitment to Italian excellence and innovative designs has solidified its position as a leading producer of luxury diamond jewelry. For more details on their rich history and achievements, visit Bvlgari's official history page.