Snuggle Champions: Top Brands for Adorable Stuffed Animals

Stuffed animals have long been cherished companions for children and adults alike, providing comfort and a sense of nostalgia. With a wide variety of brands offering an array of plush companions, it can be challenging to choose the best fit for your needs. From traditional bears to whimsical creatures, each brand has its unique charm and quality. If you're eager to discover which brands stand out for their exceptional craftsmanship and beloved designs, look no further than the list below.

Illustration of stuffed animals

Best brands of stuffed animals in 2025

Build-A-Bear Workshop

Build-A-Bear Workshop, established in 1997, has become a leading brand in the stuffed animal industry, offering a unique experience where customers can create personalized furry friends; with over 400 locations worldwide and having sold over 200 million stuffed animals, they boast a high customer satisfaction rate and are a favorite for many; their diverse selection includes licensed characters and customizable clothing options, appealing to all ages; the brand also emphasizes charitable initiatives, donating a percentage of sales to support children's causes; visit buildabear.com to explore the wide variety of options and create your own special furry friend.

Jellycat

Jellycat, established in London in 1999, has become a leading global brand renowned for its unique and high-quality stuffed animals, with a diverse catalog that delights children and adults alike, and the company has experienced a 15% growth in sales in the last two years demonstrating their continuous appeal, offering a wide variety of designs, textures, and sizes; discover their charming collection at Jellycat's official website.

Steiff

Steiff, established in 1880, is renowned for crafting high-quality, premium stuffed animals, using the finest materials, and achieving approximately a 90% customer satisfaction rating; their iconic "Button in Ear" signifies an assurance of quality, making them a cherished brand and a leader in the plush toy industry for over 140 years.

Gund

Gund, established in 1898, is a leading plush toy company with over 125 years of experience, and is recognized for its high-quality materials and designs, holding approximately 20% market share in the premium stuffed animal sector, and is a favorite among collectors and children alike; their products, which include bears, bunnies, and other lovable creatures, consistently rank high in consumer satisfaction and are known for their softness, durability and safety. To explore their extensive range of products, visit their official website.

Squishmallows

Launched in 2017, Squishmallows, owned by Jazwares, has become a leading brand in the stuffed animal market, boasting over 3,000 unique designs and was the best-selling toy of 2022, selling over 100 million units worldwide in 2023, while holding five spots for top-selling toys in the first half of 2024 with approximately 10-15% market share in the plush toys industry. They continue to grow in popularity due to their ultra-soft feel, collectible nature, and wide range of characters. You can explore their products by visiting the Squishmallows website.

Ty Inc.

Ty Inc., founded in 1986 by Ty Warner, has become a leading global manufacturer of plush toys, renowned for its innovative designs and high-quality craftsmanship. It gained significant acclaim with the introduction of Beanie Babies in 1993, which led to a collecting frenzy due to limited production and a strategic marketing approach. The company later introduced the popular Beanie Boos, featuring big, sparkling eyes and a heart-shaped logo. Ty Inc. holds a significant market share of the stuffed animal market, which is projected to reach $19.8 billion by 2034.

Douglas Cuddle Toys

Douglas Cuddle Toys, a family-owned business since 1956, is recognized as one of the oldest and most respected plush companies in the United States, offering unique designs crafted by their in-house USA team with high-quality materials. They are known for their realistic and endearing animal faces, distributing their toys across the USA, Canada, Europe, and Australia, while maintaining rigorous safety standards and ethical manufacturing practices. Their collection ranges from classic animals to trendy accessories and includes a popular baby line that returns to their roots as an infant toy producer, making them a top choice for soft and cuddly toys for over 60 years. You can find their products at Douglas Cuddle Toys website.

Folkmanis Puppets

Folkmanis Puppets, founded in 1976 by Judy Folkmanis, is a leading producer of plush puppets, recognized for their innovative designs and high-quality craftsmanship. The company has won numerous awards, including the Creative Child Awards and the PAL Award, boasting a line of over 200 unique animal and character puppets that encourage imaginative play and learning for children of all ages. You can explore their collection at Folkmanis Puppets' official website.

Aurora World

Aurora World, established in 1981, is a global leader in the plush toy industry, known for its high-quality, diverse range of products, including their popular Mini Flopsies line, and they operate their own manufacturing facilities in multiple countries, producing over 30 million soft toys annually, with a commitment to safety and durability; their products are sold in over 25,000 retail outlets worldwide. You can explore their collections.

Bunnies By The Bay

Founded in 1986 after a family tragedy, Bunnies By The Bay has become a globally recognized brand, producing high-quality, handcrafted plush toys and gifts designed with love and kindness. The company, based in Washington State, prioritizes safety and quality, using embroidered features instead of plastic and employing craftspeople for almost two decades, many of whom are in China. Bunnies By The Bay items are sold worldwide in boutiques, gift shops, and major retailers, and even had a spot in the 2018 reopening of FAO Schwarz. Their product line includes popular items such as Buddy Blankets and Bye Bye Buddies, all designed to be cherished heirlooms. You can explore their charming collection.