Top Gemstone Brands: Exquisite Elegance & Timeless Brilliance

Gemstones, with their captivating beauty and rich history, have long been cherished as symbols of luxury, power, and personal expression. As the market for these precious stones continues to grow, discerning buyers often seek reputable brands known for their quality and ethical sourcing. From timeless icons of the industry to innovative newcomers shaking up traditional norms, the selection of top gemstone brands offers something for every taste and occasion. Below, we explore some of the most esteemed gemstone brands renowned for their exquisite craftsmanship and commitment to excellence.

Illustration of gemstones

Best brands of gemstones in 2025

Tiffany & Co.

Tiffany & Co. is a renowned leader in the gemstones market, particularly notable for its significant involvement in the diamond industry. In 2011, products containing one or more diamonds represented 55% of Tiffany's sales, with 14% of those sales consisting of diamonds of one carat or larger. The company sources a substantial portion of its polished diamonds from rough stones, with about 50% to 60% of these diamonds being produced from rough diamonds purchased and polished by Tiffany or its partners. Tiffany maintains strong relationships with key vendors and diamond producers, ensuring a steady supply of high-quality gemstones. This commitment to quality and sourcing has solidified Tiffany's position as a premier jeweler. For more insights into Tiffany & Co.'s diamond sourcing strategies, you can visit this detailed article.

Cartier

Cartier is renowned as one of the premier producers of gemstones, known for its exquisite craftsmanship and commitment to ethical and environmental practices. The company, part of the Richemont Group, sources 90% of its fine gold from recycled jewelry and industrial scraps, aligning with the Responsible Jewelry Council's standards. Cartier's brand value has grown significantly, increasing by 88% in 2022 to reach $12.4 billion. With a global network of 274 boutiques and a diverse workforce of 7,500 employees from 90 nationalities, Cartier continues to dominate the luxury jewelry market. Its annual revenue exceeds $1 billion, reflecting its strong market presence. For an in-depth exploration of their strategic success, visit Cartier's strategy insights.

Harry Winston

Harry Winston is renowned as the "King of Diamonds" for his exceptional expertise and passion in handling the world's most rare and valuable gemstones. Since 1932, the brand has set the standard for fine diamond jewelry, with notable acquisitions including the 726-carat Jonker Diamond, the 726.60-carat Vargas Diamond, and the 45.52-carat Hope Diamond, which was donated to the Smithsonian Institution in 1958. Harry Winston's legacy includes crafting iconic pieces like the Taylor-Burton Diamond and the Winston Legacy, a 101.73-carat flawless D-color pear-shaped diamond acquired in 2013. His company continues to innovate and maintain its tradition of creativity, rarity, and quality without compromise. Under the current ownership of Nayla Hayek, the brand remains committed to acquiring and crafting the world's most exceptional jewels. For more insights into their illustrious history, visit their King of Diamonds page.

Bulgari

Bulgari is a leading brand in the jewelry industry, renowned for its rigorous approach to corporate social responsibility, particularly in the sourcing of colored gemstones. The brand operates within a complex supply chain involving over 60 countries and an estimated 200-300 active colored-gemstone mines, with about 80% of the material extracted through small-scale, artisanal mining. Bulgari was among the first to advocate for the inclusion of colored gemstones in the Responsible Jewellery Council (RJC) Code of Practices 2019 Certification, focusing on rubies, sapphires, and emeralds. The company ensures all colored gemstones are purchased through established international markets and networks, adhering to its Supplier Code of Conduct. Bulgari's commitment to sustainability is further highlighted by its participation in the Colored Gemstones Working Group and the launch of the Gemstones and Jewelry Community Platform in 2021. For more information, visit their colored gemstones supply chain page.

Graff

Graff is renowned as one of the premier producers of exceptional gemstones, boasting a vertically integrated structure that encompasses diamond procurement, polishing, and craftsmanship. The brand is known for its rare and historic diamonds, such as the 302-carat Graff Lesedi La Rona, the world's largest square emerald cut diamond, and the 24-carat Graff Pink, which broke auction records. With a brand awareness of 25% among U.S. jewelry owners and a loyalty rate of 75% among its customers, Graff stands out for its unparalleled artisanship and creative designs. The company produces approximately 300 pieces of jewelry per month, showcasing its commitment to quality and exclusivity. Graff's legacy spans over half a century, solidifying its position as a leader in the luxury jewelry market. For more details, visit their official website.

Chopard

Chopard is renowned as one of the premier producers of gemstones, particularly notable for its commitment to sustainability and ethical sourcing. Since 2013, Chopard has incorporated Fairmined-certified gold into its collections, such as the Ice Cube jewellery and Green Carpet High Jewellery collections. By July 2018, Chopard achieved the milestone of using 100% ethically produced gold in all its watch and jewellery production. The brand also adheres to the Kimberley Process Certification Scheme and the World Diamond Council System of Warranties to ensure conflict-free diamonds. Additionally, Chopard has expanded its responsible sourcing to include coloured gemstones since 2019.

Van Cleef & Arpels

Van Cleef & Arpels is a renowned French luxury jewelry company, founded in 1896 by Alfred Van Cleef and his father-in-law Salomon Arpels. The brand is celebrated for its innovative techniques, such as the patented "Mystery Set" introduced in 1933, which conceals the metal setting to create the illusion of free-standing gemstones. Van Cleef & Arpels has adorned royalty and high society, including creating the crown for Empress Farah Pahlavi in 1967, featuring 36 emeralds, 36 rubies, 105 pearls, and 1,469 diamonds. The brand's designs, like the Alhambra collection, are highly valued for their quality craftsmanship and high-value materials. Van Cleef & Arpels continues to be a symbol of sophistication and luxury, with its creations often fetching high prices at auctions. Learn more about the timeless love story behind Van Cleef & Arpels.

Blue Nile

Blue Nile is a renowned brand in the gemstones market, known for offering high-quality loose diamonds and fine jewelry since its inception in 1999. The company boasts an exclusive selection of over 100,000 independently graded diamonds, ensuring customers get the best value with a price match program. Blue Nile's commitment to customer satisfaction is evident through its hassle-free 30-day return or exchange policy and non-commissioned diamond experts available 24/7. With a strong online presence and physical showrooms, Blue Nile caters to a wide range of customers, including those seeking luxury jewelry and investment pieces. The brand's reputation is further enhanced by its extensive customer base of over 1.7 million customers.

Swarovski

Swarovski, founded in 1895 by Daniel Swarovski, is a renowned Austrian producer of premium crystal glass, jewelry, and optical instruments. The company is known for its innovative excellence, having introduced lead-free crystal production since 2012 and achieving a 43% reduction in Scope 1 and 2 greenhouse gas emissions by 2023 compared to its 2019 baseline. Swarovski's crystal business operates in approximately 170 countries with over 3,000 stores and employs more than 29,000 people. The company has also made significant strides in sustainability, with 36.8% of its energy mix derived from renewable sources and the introduction of Swarovski ReCreatedTM crystals, which use 40% fewer natural resources. Swarovski's products include a wide range of crystal glass sculptures, jewelry, and home decor items.

De Beers

De Beers is a paramount player in the gemstone industry, renowned for its extensive control over the diamond market, having held a monopolistic grip of 75-85% of the diamond rough supply in the past. As of 2021, De Beers maintained a 34.5% market share by value and 27.8% by volume, with $4.83 billion in rough diamond sales. The company has adjusted its production in response to market conditions, such as the recent 21% drop in year-to-date production to 18.9 million carats compared to 2023. De Beers continues to innovate, launching marketing campaigns like "Worth the Wait" and managing costs amidst sluggish demand. Despite challenges, De Beers remains a significant force, with operations spanning from mining to retail. For further details, you can find more information in this National Jeweler article.