Gel pens have secured a beloved spot in the world of stationery for their smooth writing and vibrant ink colors. Among the numerous brands available, some have consistently stood out due to their quality, durability, and the seamless writing experience they offer. Whether you are an artist, student, or just a pen enthusiast, choosing the right gel pen can transform your writing and drawing endeavors. To help you find the perfect match, we've curated a list of the best gel pen brands below.
Illustration of gel pens
Best brands of gel pens in 2025
Uni-ball
Uni-ball, a brand under the Uni Mitsubishi Pencil Group, is renowned for its high-quality gel pens, which have significantly impacted the global pen market. Founded in Tokyo in 1887, Uni-ball has over 130 years of experience in innovation, holding more than 1,000 patents in ink density, mechanism technology, and tip quality. The brand's gel pens, such as the Uni-Ball Signo, have captured a substantial market share, contributing to the gel pen segment's approximately 20% share of the global pen market. Uni-ball's products are recognized for their reliability and comfort, making them a favorite among writers and artists worldwide. The company's commitment to innovation, as seen in its Jetstream technology, continues to drive its success. For more insights about their innovative journey, visit Uni-ball's official website.
Pilot
Pilot is a leading brand in the gel pen market, renowned for its high-quality and innovative products. The Pilot G2, for instance, is America's #1 selling gel ink pen brand, known for its smooth writing experience and longevity, available in up to 41 vibrant colors and four point sizes. Pilot's Frixion line also offers a range of erasable gel pens, markers, and highlighters, catering to diverse user needs. The brand's focus on sustainability and eco-friendly technologies has contributed to its growth, driven by increasing literacy rates and a shift towards premium stationery products. In the global pens market, which is expected to reach $20.54 billion by 2030, Pilot remains a key player, especially in regions like Asia Pacific where handwriting and calligraphy are culturally significant.
Sakura
Sakura is renowned as one of the best producers of gel pens, having introduced the first gel pen, the Gelly Roll, in 1984. This innovative product quickly gained popularity for its smooth ink flow, vivid colors, and durability. Sakura's gel pens have been a favorite among artists, crafters, and everyday users, with the Gelly Roll becoming a staple in the market since its launch in the late 1980s. The company's focus on research and development has helped in understanding consumer preferences, allowing them to adjust product features and pricing accordingly, such as validating product concepts and testing price points to ensure market appeal. For more insights, visit the marker pen market report.
Pentel
Pentel, a renowned brand established in 1946, is a leading producer of high-quality gel pens, known for their innovative products and global presence. Pentel introduced the first fiber-tipped pen in 1963 and later developed smooth-flowing gel ink pens, enhancing the writing experience. Their EnerGel-X gel pens, for instance, feature super-smooth ink that dries quickly, making them ideal for both left- and right-handed users. With manufacturing locations in Japan, the U.S., Taiwan, France, Korea, and Mexico, Pentel caters to a worldwide market, offering a diverse range of stationery products. The company's commitment to quality and innovation has earned it a significant reputation over its 70-year history.
Zebra
Zebra is a renowned brand in the writing instrument industry, particularly excelling in the production of high-quality gel pens. Established in 1914, Zebra has a long history of innovation, including the introduction of its award-winning Rapid Dry Ink technology, which dries in less than a second on most surfaces. Their gel pen lines, such as the Sarasa and Z-Grip series, are popular for their smooth writing experience and vibrant colors. Zebra's products are available globally, with a significant presence in regions like North America, Europe, and Asia-Pacific. The company continues to expand its product line, recently introducing the G-450 and G-750 gel retractable pens, which feature premium metal designs and advanced ink technology.
EnerGel
The EnerGel brand, produced by Pentel, is renowned for its high-performance gel pens that combine the best qualities of liquid and gel ink, offering a super-smooth writing experience. These pens feature ultra-fine needle tips, such as the 0.3 mm tip in the EnerGel RTX model, and are praised for their quick-drying ink that does not smear or smudge, making them ideal for left-handed writers. The EnerGel pens also boast a latex-free grip for comfort and control, and they are made with a high percentage of recycled plastic. With their sleek and stylish barrel design, these pens are suitable for various applications, including editing, margin notes, and general writing. The EnerGel series is part of a broader market that is expected to grow, with the global gel pen market forecasted to see significant growth from 2024 to 2031.
Paper Mate
Paper Mate is a leading brand in the gel pen market, known for its high-quality and vibrant writing instruments. The Paper Mate InkJoy Gel Pens, for instance, capture a significant market share with their smooth, vivid, and smear-resistant ink, making them a favorite among users. In the back-to-school season, Paper Mate held a market share of 13.2% in the ballpoint pen category, highlighting its strong presence in the market. These pens feature a full-length rubber grip for comfort and come in a variety of bright colors, ideal for various writing tasks. With their reliable medium point and fast-drying ink, Paper Mate gel pens are a staple in classrooms, homes, and offices.
Muji
Muji is renowned for its high-quality gel pens, embodying the brand's minimalist design philosophy and commitment to simplicity. These gel pens, such as the 0.25mm needlepoint gel pens, are praised for their smooth writing experience, water-resistant ink, and comfortable hexagonal design with a soft touch feel. Muji's products are known for being reasonably priced, with the gel pens retailing at approximately $2.50 each, making them an excellent value for their performance. The brand's focus on reducing waste and minimal packaging aligns with the growing demand for eco-friendly stationery, a market projected to grow at a CAGR of 4.8% from 2024 to 2030. Muji's gel pens are highly recommended for their quality and affordability, making them a favorite among stationery enthusiasts.
Stabilo
Stabilo is renowned as one of the top producers of gel pens, known for their smooth and colorful writing experience. In the financial year 2022/23, the STABILO pens division generated EUR 217.9 million, maintaining a 1.0% growth in a challenging market environment. Stabilo's gel pens stand out with their high opacity and intense colors, and the brand has seen significant success, particularly in the Asia-Pacific region. The company's innovative gel formula, such as in the STABILO pointVisco gel pen, ensures a soft writing feel and quick-drying ink, making it suitable for all users, including left-handers. Stabilo's products are part of a broader market that is expected to grow, with the art and office marker pen market anticipated to register a CAGR of 6.6% from 2024 to 2032.
BIC
BIC is a leading global brand renowned for its high-quality writing instruments, including gel pens, where it holds a significant market share. As of 2022, BIC ranks as the number one brand in ball pens and maintains a strong position in other writing categories, such as mechanical pencils and correction products, with market shares of 18.5% in ball pens and 11.6% in mechanical pencils. BIC's gel pen products are part of its broader stationery portfolio, which contributes to its global leadership in the writing instruments market. The company's commitment to innovation and sustainability is evident in its BIC ReVolution product line, which includes eco-friendly stationery items made from recycled plastic. With over 25 factories worldwide and a presence in multiple regions, BIC continues to be a trusted name in writing and marking products.
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