Stretch marks are a common concern for many individuals seeking to improve the appearance of their skin. With a plethora of products available in the market, finding the right brand to effectively address these streaks can be overwhelming. From oils and creams to specialized serums, certain brands stand out for their dedication to producing high-quality, effective solutions. For a closer look at the best brands that have garnered positive feedback and results, explore our comprehensive list below.
Illustration of stretch marks
Best brands of stretch marks in 2025
Bio-Oil
Bio-Oil is a leading brand in skincare, particularly renowned for its efficacy in improving the appearance of stretch marks and scars. Clinical trials have shown that Bio-Oil Skincare Oil can produce statistically significant results, with 95% of subjects noticing improvements after just two weeks and 100% showing improvement after eight weeks. The product has been recommended by doctors and pharmacists worldwide and has won over 400 skincare awards. Bio-Oil's formulations include a range of beneficial ingredients such as Vitamin A, Vitamin E, and plant oils like chamomile, rosemary, and lavender, making it suitable for all skin types and tones. Since its inception in 1987, Bio-Oil has continued to innovate, including the launch of a natural formulation in 2020.
Palmer's Cocoa Butter Formula
Palmer's Cocoa Butter Formula is a leading brand in addressing stretch marks, with products that visibly improve skin elasticity and reduce the appearance of stretch marks. Over 98% of women saw improved skin elasticity, texture, and tone in an 8-week in-home trial involving 102 female panelists aged 18 to 49. These products, such as the Massage Cream and Massage Lotion, are enriched with Pure Cocoa Butter, Shea Butter, natural oils, collagen, elastin, and lutein, providing 48-hour moisture and hydration. They are hypoallergenic, free of mineral oil, parabens, phthalates, and fragrance allergens, making them suitable for sensitive skin and dermatologist-approved. Palmer's has been a trusted brand for over 180 years, committed to using high-quality, natural ingredients.
Mederma
Mederma is a leading brand in the treatment of stretch marks, clinically shown to improve their appearance with its unique triple action formula that includes botanical ingredients like Cepalin(r) botanical extract, Hyaluronic Acid, and Centella Asiatica extract. Recommended by U.S. physicians and pharmacists, Mederma Stretch Marks Therapy is effective in reducing the visibility of stretch marks caused by various factors, including pregnancy, weight gain, and exercise. Noticeable results can be seen in as little as 4 weeks, with optimal improvements observed after 12 weeks of daily application. The product is safe for use during and after pregnancy and is known for its hydrating and nourishing properties. Mederma's commitment to quality and innovation has made it the #1 doctor-recommended brand for stretch mark treatment.
Mustela
Mustela is renowned as one of the best producers of stretch mark creams, particularly for pregnant and postpartum women. Their Stretch Marks Cream, formulated with 96% naturally derived ingredients like Avocado Peptides and Maracuja Polyphenols, has been clinically proven to enhance skin elasticity, with 98% of women reporting improved skin elasticity and 87% agreeing that it helps limit the appearance of stretch marks. In a clinical test involving 64 pregnant women, the cream demonstrated significant benefits in skin hydration and comfort. It is also hypoallergenic, paraben-free, and phenoxyethanol-free, ensuring safety for both mother and baby. The cream is recommended for use from the first month of pregnancy through postpartum.
Burt's Bees Mama Bee
Burt's Bees Mama Bee is highly regarded for its effective products in preventing and treating stretch marks, particularly the Mama Bee Belly Butter, which is praised for its thick, buttery texture and easy absorption. This product, made from 98.65% natural ingredients including cocoa butter and vitamin E, has been a favorite among expectant mothers, with some users reporting no stretch marks at all after consistent use. The belly butter is also commended for its ability to ease itchy skin, a common issue during pregnancy. Users have found it to be a worthwhile investment despite its higher price, highlighting its effectiveness in stretch mark prevention and skin hydration. The product's natural ingredients and pleasant application experience make it a top choice for many.
StriVectin
StriVectin is a pioneering brand in clinical skin care, particularly renowned for its effective solutions for stretch marks and wrinkles. Their SD Advancedtm Plus Intensive Moisturizer, enhanced with AI-generated Alpha-3 Peptidetm, targets skin's natural collagen, elastin, and hyaluronic acid to reduce the appearance of wrinkles and stretch marks. This product has been clinically proven, with 93% of users agreeing that their skin looks dramatically better after 8 weeks of use, and 100% reporting smoother, softer, and more supple skin after 4 weeks. StriVectin's commitment to research and development is evident in their patented NIA-114tm technology, which improves cell turnover and stimulates DNA repair. The brand's products are widely recognized, with the SD Advancedtm Intensive Concentrate being the top-selling stretch mark cream based on internal sales data.
The Body Shop's Shea Butter
The Body Shop's Shea Butter is highly regarded for its benefits in managing stretch marks, though it does not eliminate them completely. This 100% natural shea butter, sourced from the Tungteiya Women's Association in northern Ghana since 1994, helps reduce redness and itching associated with stretch marks, and its anti-inflammatory properties and vitamins A, E, and F promote healthier and stronger skin. It provides up to 72 hours of ultra-rich moisture, making it ideal for very dry skin. The shea butter is handcrafted by 640 women from 11 villages, ensuring high quality through an 18-stage traditional process. While it cannot prevent stretch marks, it significantly improves the appearance and health of the skin. For more information on the benefits of Shea Butter, check out their website.
Revitol Stretch Mark Cream
Revitol Stretch Mark Cream is highly regarded for its effectiveness in preventing and erasing stretch marks, thanks to its improved formula that can tackle even the most stubborn marks. The product combines the latest breakthroughs in nutritional science with high-quality ingredients, ensuring unparalleled excellence in skincare. While specific percentages of success are not provided, the cream's ability to erase existing stretch marks is a significant advantage. Introduced with an improved formula in 2014, Revitol continues to be a trusted brand in the skincare industry. Its dedication to quality and customer value makes it a top choice for those seeking to address stretch marks. For more information, explore Revitol Stretch Mark Cream at Target.
Earth Mama Belly Butter
Earth Mama Belly Butter is highly regarded as one of the best products for addressing stretch marks, particularly during pregnancy. This rich, emollient lotion contains organic herbs and oils that encourage skin's natural elasticity, helping to soften and hydrate the skin as it stretches. It is certified to the NSF/ANSI 305 Standard for Personal Care Products and is Leaping Bunny Certified, ensuring it is cruelty-free and free from petroleum, mineral oil, and artificial preservatives. The lotion's luxurious yet lightweight texture absorbs quickly, leaving the skin feeling soft, smooth, and hydrated, making it an excellent choice for preventing and easing the appearance of stretch marks. It has also been praised for its delicate scent that does not aggravate morning sickness. For more information, visit the Earth Mama Belly Butter product page.
Trilastin-SR
Trilastin-SR is a highly regarded brand for stretch mark treatment, known for its effective and safe formulas. Developed for all types of stretch marks and skin types, Trilastin-SR promotes the natural regeneration of collagen and elastin, hydrates the skin all day, and is safe for use during and after pregnancy. The product is non-greasy, paraben-free, and hypoallergenic, with sustained-release technology to ensure continuous hydration. Users have reported a visible reduction in the depth and length of stretch mark furrows, with some seeing significant improvements within 90 days of consistent use. The product has received high ratings, with many users recommending it for its effectiveness and safety.
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