Achieving silky, smooth hair is a desire for many, and selecting the right products is essential in attaining that goal. With so many options available, discerning which brands truly deliver results can be a challenge. From high-end salon favorites to reliable drugstore finds, there is a plethora of choices tailored for different hair types and needs. To help you navigate your options, we've compiled a list of the best brands for smoothing hair that you can explore below.
Illustration of smoothing hair
Best brands of smoothing hair in 2025
Kerastase
Kerastase is renowned as one of the best producers for smoothing hair, backed by advanced research from L'Oreal with a global team of 700 scientists and 3,420 staff members from 60 different countries. Their Discipline range is specifically designed to smooth frizzy hair and define curly hair without rigidity. The brand offers personalized hair diagnoses and salon-exclusive treatments like the Fusio-Dose, enhancing the hair care experience. With a strong focus on innovation, Kerastase has developed products that address various hair concerns, including anti-frizz and anti-irritation solutions. This commitment to quality and expertise has made Kerastase a trusted name in the hair care industry.
Olaplex
Olaplex is renowned as one of the best producers for smoothing hair, leveraging its patented Bond Building technology to repair and strengthen hair on a molecular level. This technology, featuring the active ingredient Bis-Aminopropyl Diglycol Dimaleate, can increase hair repair by 68% and make hair three times stronger when used in conjunction with other Olaplex products. The Olaplex No.6 Bond Smoother, in particular, is a highly concentrated leave-in cream that eliminates frizz and flyaways for up to 72 hours, while also speeding up blow-drying times. Users have reported significant improvements in hair health, with some noticing transformations over just six months of use. This scientific approach has made Olaplex a trusted brand for those seeking to restore and maintain healthy, smooth hair. You can read more about it in a detailed Olaplex No.6 Bond Smoother product review.
Living Proof
Living Proof is a renowned haircare brand, particularly celebrated for its innovative smoothing solutions. Founded by MIT scientists, the company has recently partnered with P2 Science, a green chemistry firm from Yale University, to launch the No Frizz Smooth Stylers, which provide 96 hours of smoothness and frizz control, reducing frizz by 75% and making hair 6x smoother. These stylers are formulated for fine, medium, or thick/coarse hair types and utilize bio-based materials for enhanced humidity resistance and conditioning benefits. Living Proof's products are cruelty-free, paraben-free, and silicone-free, ensuring safety and effectiveness for all hair types. Their scientific approach and patented technologies have made them a trusted name in the haircare industry.
Moroccanoil
Moroccanoil is renowned for its innovative, oil-infused hair care products, particularly its Smoothing Range, which transforms unruly hair into sleek, shiny, and impossibly smooth locks. The Smoothing Lotion, for instance, leaves hair 58% smoother and reduces breakage by 72%, according to independent lab studies. Introduced in 2016, the Smoothing Range includes a shampoo, conditioner, mask, and lotion, all enriched with argan oil, argan butter, and essential fatty acids to condition and tame frizzy hair. These products are free of sulfates, phosphates, and parabens, making them color-safe and suitable for various hair types. The Moroccanoil Smoothing Mask is especially praised for its ability to make hair soft and manageable, even in humid conditions.
Redken
Redken is renowned as one of the best producers for smoothing hair products, offering a range of solutions tailored to various hair types and needs. For instance, their Frizz Dismiss shampoo, formulated with sustainably sourced babasu oil, is highly effective in smoothing and controlling frizz, making it a popular choice among users. The Spray Smooth product provides long-lasting smoothness and heat protection up to 450°F, suitable for all hair types and free of parabens, sulfates, and silicones. In 2020, approximately 0.93 million Americans used Redken shampoo at least 8 times a week, highlighting its widespread use and trust in the brand. Redken's professional-grade products are often recommended by stylists and salon professionals.
Aveda
Aveda is renowned as one of the best producers for smoothing hair products, leveraging its commitment to responsible manufacturing, including using 100% wind power in its primary facility and achieving Zero Industrial Waste to Landfill status. Their smooth infusion™ line, such as the style-prep smoother™ and perfect blow dry spray, offers 72 hours of humidity and frizz defense, suitable for all hair types and textures, and is safe for color-treated and chemically processed hair. These products are formulated with plant-powered technology, including a plant polymer shield and botanical smoothing oil blend featuring Kalahari melon seed oil and Tamanu oil, and are 95-98% naturally derived. Aveda's products are 100% vegan and cruelty-free, aligning with the brand's ethical standards. The brand's pure-fume™ aroma, with ingredients like Australian Sandalwood and Bergamot, enhances the user experience.
Briogeo
Briogeo is renowned as one of the best producers for smoothing hair, particularly with their Farewell Frizz™ Smoothing Shampoo, which is formulated with 93% naturally-derived ingredients and is vegan and cruelty-free, certified by Leaping Bunny. This shampoo effectively cleanses hair without stripping its natural oils, locking in hydration and protecting against environmental aggressors like pollution and UV rays. It is infused with nourishing oils such as rosehip, argan, and coconut, providing essential fatty acids to maintain hair hydration and control frizz. Suitable for all hair types, including dry, damaged, color-treated, and fine hair, this product helps restore luster and shine. With its smoothing and moisturizing benefits, Briogeo's Farewell Frizz™ Smoothing Shampoo is a highly recommended choice for those seeking smooth, strong, and shiny hair.
Amika
Amika is renowned as one of the best producers for smoothing hair, offering a range of products that effectively reduce frizz and enhance hair manageability. Their Pro Smooth Over treatment, for instance, instantly reduces frizz by 73% with results lasting up to 72 hours, and their Velveteen Dream smoothing collection is highly rated for its long-term frizz control, suitable for medium to thick hair and color-treated hair. The brand's products are vegan, cruelty-free, and formulated without sulfates, parabens, and other questionable ingredients, ensuring clean and effective hair care. In consumer studies, 97% of participants reported smoother hair after using Amika's smoothing treatments, and the products are clinically proven to provide long-lasting hydration and smoothness. Amika's commitment to quality and sustainability makes it a trusted choice among hairstylists and consumers alike. Discover more about their smoothing hair solutions.
Oribe
Oribe is renowned as one of the best producers for smoothing hair, founded in 2008 by hairstylist Oribe Canales in New York City. The brand is celebrated for its innovative, high-tech formulations blended with natural ingredients, ensuring effective and luxurious hair care. Oribe's Straight Away Smoothing Blowout Cream, for instance, provides heat protection up to 450°F, smooths and straightens hair while maintaining movement, and is free from parabens, sulfates, and sodium chloride. This cream is enriched with vitamin B, a copolymer blend, yacon root juice, and hydrolyzed quinoa, making it suitable for various hair types, including thick, curly, and fine hair. With its cruelty-free, gluten-free, and vegan credentials, Oribe continues to disrupt the haircare industry with its groundbreaking products.
L'Oréal Paris
L'Oreal Paris is renowned for its innovative hair care products, particularly in the realm of smoothing hair. In 2023, the skin care segment, though dominant, was complemented by a significant hair care segment that accounted for 15.3% of L'Oreal's consolidated sales. The company's haircare products, such as those from the Elvive line, are popular, with an estimated 4.3 million women using L'Oreal Elvive shampoo in Great Britain alone. L'Oreal's commitment to hair science is evident in its research and development, including technologies to improve hair color and reduce breakage, especially for curly hair types. This dedication has helped L'Oreal maintain a strong market presence, with a 13% market share in the U.S. haircare market as of 2024.
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