Top Spray Tan Brands for a Perfect Sun-Kissed Glow

Discovering the perfect spray tan can be a game changer for achieving that sun-kissed glow without the harmful effects of UV rays. With a variety of options available on the market, choosing the right brand to suit your skin type and tone can be daunting. Some top contenders in the industry have gained reputations for providing flawless finishes and lasting color. To explore these standout brands and find the perfect fit for your tanning needs, continue reading below.

Illustration of spray tan

Best brands of spray tan in 2025

St. Tropez

St. Tropez is a leading brand in the spray tanning market, renowned for its high-quality, cruelty-free, and vegan-friendly formulations. With one St. Tropez tanning product sold every 15 seconds and one spray tan performed every minute, the brand is a favorite among influencers, celebrities, and beauty professionals. St. Tropez products contain 100% natural tanning agents like Dihydroxyacetone (DHA) derived from plant sources, ensuring a natural-looking, streak-free tan. The brand's multi-award winning formulations are paraben-free and infused with skin conditioning ingredients like Vitamin E. St. Tropez is part of the broader self-tanning products market, which is expected to grow significantly due to increasing demand for sunless tanning alternatives.

Bondi Sands

Bondi Sands is a leading brand in the spray tanning market, known for its high-quality, salon-grade formulas that provide a natural, golden tan. The brand, which is owned and made in Australia, has gained global recognition for its products that hydrate and nourish the skin, ensuring a long-lasting tan. Bondi Sands is one of the key players in the self-tanning products market, which is projected to grow significantly, with the global self-tanning market valued at USD 1.09 billion in 2023 and expected to reach USD 1.99 billion by 2032. The brand's products are vegan-friendly, cruelty-free, and undergo rigorous testing to meet industry standards. Bondi Sands' popularity is driven by its effective and convenient tanning solutions, making it a favorite among consumers seeking sunless tanning alternatives. For more details, check out Bondi Sands' official website.

Loving Tan

Loving Tan is a prominent brand in the self-tanning and spray tanning industry, known for its high-quality products and strong online presence. In October 2024, the brand achieved an online sales revenue of $141,518, with a conversion rate of 2.50-3.00% and an average order value (AOV) of $75-$100. Loving Tan stands out among its competitors with a significant revenue and conversion rate, indicating its popularity and customer satisfaction. The brand's products are favored for their effectiveness and convenience, making it a top choice for those seeking sunless tanning solutions. With a strong e-commerce performance, Loving Tan continues to grow in the beauty and cosmetics market. You can explore more about their products by visiting their official website.

Fake Bake

Fake Bake stands out as a leading brand in the self-tanning industry, particularly notable for being 100% US owned and produced since its inception in the 1990s. This brand is committed to local production, which supports American communities, ensures faster product development, and reduces environmental impact. Fake Bake's products cater to the growing demand for UV-free tanning alternatives, especially in North America, where the self-tanning market is dominated by lotions and supermarket sales. The brand's commitment to quality and local production aligns with consumer preferences for natural-looking and long-lasting tanning results. With the global self-tanning market projected to grow significantly, Fake Bake is well-positioned to continue its success. For more insights, visit their official blog.

Vita Liberata

Vita Liberata is a leading brand in the self-tanning products market, known for its natural and organic ingredients that provide a flawless, long-lasting tan. The brand's products, such as the pHenomenal Mousse Tan, can last up to 2-3 weeks with reapplication, and their lotions are favored for their 72-hour skin hydration and minimal odor. Vita Liberata's use of certified organic ingredients, including aloe vera and shea butter, aligns with the growing consumer preference for natural and organic self-tan products. In 2021, the global self-tanning products market, which Vita Liberata is a part of, was valued at USD 877 million and is expected to grow at a CAGR of 4.5% from 2022 to 2030. The brand's products are also suitable for various skin conditions, including eczema and psoriasis, due to their soothing and hydrating properties. Discover more about their self-tanning products.

Isle of Paradise

Isle of Paradise stands out as a leading brand in the self-tanning industry, particularly notable for its customizable and skincare-first products. In 2020, the brand achieved the number-one spot among self-tanning brands at Sephora, selling over a quarter of a million Self-Tanning Drops in just six months. This success was driven by the brand's inclusive and positive messaging, as well as organic user-generated content on platforms like TikTok. Isle of Paradise continues to innovate, launching products such as a self-tanning oil mist with hydrating ingredients like hyaluronic acid, argan oil, and squalane in April 2022. The brand's commitment to self-love and authenticity has resonated with consumers, contributing to its significant market presence. For more information, visit their official website.

Tan-Luxe

Tan-Luxe is a leading brand in the self-tanning market, known for its innovative and customizable products. Founded in 2015 by Brendan Heggarty, Marc Elrick, and Joanna Livingstone, Tan-Luxe has revolutionized the tanning industry with its bespoke tan solutions. The brand's products, such as the THE FUTURE Airbrush 360 Self-Tan Mist, are clinically proven to last a minimum of 10 days and moisturize skin by up to 66% from a single application. Tan-Luxe's collaboration with Paris Hilton has further enhanced its reputation, offering a flawless and natural-looking glow that works with every skin tone. The brand's commitment to quality and innovation has garnered a loyal following and positioned it as a game-changer in the beauty industry. For more details on their collaboration, visit the Tan-Luxe and Paris Hilton partnership page.

James Read

James Read is a pioneering brand in the self-tanning industry, known for its skincare-first approach and innovative products. The brand's formulas, such as the Sunblush Hydrating Tan Mist, combine 87% rosewater with plant-based DHA for a natural, radiant glow. James Read's products are vegan, sustainable, and inclusive, catering to all skin tones and types. With over 18 years of experience, James Read has become a worldwide name, working with celebrities and designers, and has won numerous beauty awards. The global spray tanning market, which includes brands like James Read, is expected to grow at a CAGR of 5.50% from 2024 to 2031. For more information on their range of innovative self-tanning solutions, visit the James Read official website.

Norvell

Norvell Tanning is a leading brand in the sunless tanning industry, renowned for its high-quality, professional spray tan solutions and equipment. With over four decades of experience, Norvell has earned the trust of 98% of beauty professionals who prefer and trust their products for natural-looking, long-lasting results. Norvell's formulations combine naturally derived DHA with antioxidants and moisturizers, ensuring a radiant and healthy tan. The brand is rated as the #1 selling sunless brand, with 100% of surveyed professionals naming Norvell as their top choice. Norvell's products are praised for their ability to counter orange undertones, with 95% of professionals trusting the brand for this aspect.

Sienna X

Sienna X is renowned as one of the best spray tan brands, particularly in the UK, offering a range of professional and retail products that provide long-lasting, natural-looking tans. Their spray tan solutions come in various strengths, including 6%, 8%, 10%, 12%, and 16% DHA, catering to all skin tones and preferences. These solutions are 100% vegan-friendly, cruelty-free, and contain natural actives that ensure even coverage and soft skin. The brand also offers an Express 1HR+ solution for rapid results and gradual tan products for a subtle, natural glow. Sienna X products are highly regarded for their quality and effectiveness, making them a top choice among tanning professionals. Discover more about why we love Sienna X tan by visiting their official blog.