Achieving healthy, vibrant hair often starts with choosing the right shampoo, especially for those with thick locks that can be both a blessing and a challenge. Renowned for their unique formulas and nourishing ingredients, several brands have emerged as front-runners in the quest for the perfect thick hair care solution. Some top contenders in this arena prioritize moisture retention, smoothing properties, and scalp health to help manage and enhance the beauty of thick hair types. Curious about which brands made the list? Discover the best brands for shampoo specifically designed to cater to thick hair needs below.
Illustration of shampoo for thick hair
Best brands of shampoo for thick hair in 2025
Aveda
Aveda is renowned for its high-quality shampoos, particularly the INVATI Advanced line, which is designed to combat thinning hair by reducing hair loss by 53% when used as part of the 3-step system. This line, formulated with naturally derived ingredients and Ayurvedic herbs like ginseng and turmeric, is ideal for medium to thick hair and normal to dry scalp types. It has been recognized as the 'Best Thickening Shampoo' by Harper's Bazaar in 2019 and is color safe. The INVATI Advanced shampoo is also sulfate cleanser-free and contains 10X more conditioning agents for added nourishment. With its plant-powered performance and commitment to sustainability, Aveda stands out as a leader in hair care.
Living Proof
Living Proof is renowned for its high-quality shampoos, particularly the Full Shampoo, which is designed to add volume and fullness to fine, flat hair. This sulfate-free and silicone-free shampoo uses a proprietary Amino Cleansing Complex and amaranth peptides to plump hair fibers, resulting in hair with 2x the volume in one wash, as proven by laboratory testing. It is also vegan, cruelty-free, and safe for colored or chemically treated hair. The brand's commitment to clean ingredients and sustainable packaging further enhances its appeal. Additionally, Living Proof's Perfect Hair Day Dry Shampoo is highly praised for its ability to absorb oil, sweat, and odor, making it a favorite among users with thin or greasy hair.
Redken
Redken is a renowned brand for producing high-quality shampoos, particularly for those seeking to enhance thick and thinning hair. The Redken Brews Thickening Shampoo, for instance, is designed to improve the appearance of fine, thin, and thinning hair by strengthening the hair fiber and preventing breakage, all while featuring an invigorating ginger mint scent. This shampoo is made from a minimum of 100% recycled plastic, has a vegan formula, and is at least 99% biodegradable. Additionally, Redken's commitment to sustainability is evident as their formulas are made in factories using renewable energy. With such robust and eco-friendly formulations, Redken stands out as a top choice for hair care.
Kerastase
Kerastase is renowned for its high-quality shampoos, particularly for those seeking to enhance the density and health of their hair. The Densifique range, for instance, is designed to make devitalized hair thicker and fuller, utilizing densifying technologies such as hyaluronic acid and Intra-Cyclane to plump, hydrate, and strengthen hair fibers. However, it is crucial to choose the right product for your specific hair type, as some users with dry hair have reported mixed results with the Densifique line. For fine hair, the Kerastase Genesis range has been highly praised for reducing hair fall by 84% in six weeks and providing a lightweight, hydrating formula that does not weigh the hair down. Kerastase's products are tailored to meet various hair concerns, ensuring a comprehensive approach to hair care. For more details on their extensive product offerings, you can visit the Kerastase official website.
Ouai
Ouai is renowned as one of the best producers of shampoo for thick hair, offering a non-drying, hydrating formula that calms and clarifies the hair. Developed by hairstylist Jen Atkin, Ouai's Thick Hair Shampoo contains keratin, avocado oil, and shea butter to tame flyaway strands and protect against heat damage, making it suitable for daily use and color-treated hair. The shampoo is free from parabens and phthalates, ensuring a safe and effective cleanse. Only a small amount is needed due to its rich texture, and it is praised for its long-lasting fragrance and ability to reduce frizz significantly. Ouai's commitment to quality and natural ingredients has made it a favorite among those with thick, unmanageable hair.
SheaMoisture
SheaMoisture is renowned for producing high-quality shampoos, particularly for thick and curly hair, leveraging ingredients like fair trade shea butter, argan oil, and sea kelp to provide deep hydration. Their Raw Shea Butter Deep Moisturizing Shampoo is sulfate-free and formulated without silicones, parabens, phthalates, mineral oil, or petrolatum, making it ideal for 3A to 4C hair types. The Coconut & Hibiscus Curl & Shine Shampoo is also highly praised for its moisturizing properties and effectiveness on thick, curly hair. With a rich history dating back to 1912, SheaMoisture honors the legacy of Sofi Tucker by supporting women in Africa through sustainable production. The brand's commitment to clean ingredients and community support has earned it a loyal customer base.
Moroccanoil
Moroccanoil is renowned for producing high-quality shampoos that cater exceptionally well to thick and coarse hair. Their Hydrating Shampoo, for instance, is praised for its ability to deeply cleanse and hydrate hair, leaving it soft, shiny, and manageable, even for users with long, thick hair. The brand's Frizz Control Shampoo reduces frizz by up to 73% and protects against humidity in up to 90% conditions, making it ideal for various hair types. Moroccanoil's products, such as the Hydrating Shampoo, are often used in conjunction with their conditioners and masks to achieve optimal hair health and hydration. With a decade-long reputation for excellence, Moroccanoil continues to be a trusted choice for hair care.
OGX
OGX is renowned as one of the best producers of shampoos for thick and full hair, particularly with their Thick & Full Biotin & Collagen Volumizing Shampoo. This shampoo is formulated with a nutrient-infused biotin and collagen formula that provides over 72 hours of volume and body, making it ideal for thin and fine hair. It features LipiPro Shield™ Technology, which delivers twice the protein and lipid protection compared to non-conditioning shampoos, effectively helping to prevent frizz and breakage. The shampoo is also sulfate-free, ensuring gentle care for the hair. With a fresh scent of bergamot, jasmine, and vanilla, it complements the OGX conditioner for a complete hair care routine.
Bumble and Bumble
Bumble and Bumble is renowned for producing high-quality shampoos, particularly their Thickening Volume Shampoo, which is ideal for fine to medium hair types seeking lightweight volumizing benefits. This shampoo, formulated with Panthenol (Pro-Vitamin B5), adds moisture and promotes healthy-looking hair, making it a body-building boost for those desiring voluminous results. It is cruelty-free, paraben-free, and features a crisp, invigorating fragrance. When used with other volumizing products like the Thickening Volume Conditioner, it plumps strands for a thicker, fuller look. The brand's commitment to sustainability and animal welfare further enhances its reputation.
Briogeo
Briogeo is renowned as one of the best producers of shampoo for thick hair, particularly with its Destined for Density line, which includes a Peptide Shampoo and Conditioner designed to bulk up individual hair strands and enhance follicle activity. In a clinical study, the Destined For Density(tm) MegaStrength+ Caffeine + Biotin Peptide Density Serum increased hair density by up to three times and boosted follicle activity by up to 31 percent, with 100 percent of subjects noting a visible increase in hair density after daily use. Founded by Nancy Twine in 2013, Briogeo is committed to clean, natural, and effective hair care, avoiding toxic ingredients like sulfates, silicones, and parabens. The brand's products are highly praised for their ability to manage various hair textures and promote healthier, thicker-looking hair. With a strong focus on natural ingredients and a proprietary blend of nutrients, Briogeo stands out in the hair care market.
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