Top Exfoliator Brands to Revitalize Your Skin

Exfoliating is an essential part of a skincare routine that helps to remove dead skin cells, revealing a refreshed and vibrant complexion. With countless exfoliator options on the market, choosing the right brand can be a daunting task. Some of the leading names that have consistently delivered quality exfoliating products include Dermalogica, known for its gentle yet effective formula, Paula’s Choice, famous for its BHA exfoliating product, and The Ordinary, lauded for its budget-friendly yet potent solutions. To discover more about these top brands and find the ideal exfoliator for your skin type, read on below.

Illustration of exfoliator

Best brands of exfoliator in 2025

Dermalogica

Dermalogica is a renowned brand in the exfoliators market, offering a diverse range of products that cater to various skin types and concerns. Their exfoliants, including physical and chemical options, are designed to gently remove dead skin cells, improve skin texture, and even skin tone. The brand's products, such as the Daily Microfoliant, are highly regarded for their effectiveness and gentle formulation. Dermalogica's presence in the market is significant, with the global exfoliators market, which includes such brands, projected to grow at a CAGR of 7.9% from 2024 to 2030, reaching USD 11.50 billion by 2030. The brand's commitment to innovation and customer satisfaction has made it a favorite among consumers and beauty professionals alike. For more information on their exfoliators, visit their website.

Paula's Choice

Paula's Choice is renowned as one of the top producers of exfoliators, with its Skin Perfecting Liquid Exfoliant garnering over 63,000 five-star reviews on Amazon. The brand's facial skincare sales rose by 20% in a year when the overall facial skincare segment declined by 2.5%, highlighting its strong market presence and consumer trust. Known for its advanced skincare positioning and affordable prices, Paula's Choice products are priced mainly in the $20 to $40 range, catering to a wide range of skincare concerns and preferences. The brand's e-commerce strength and focus on kits have made it a favorite among consumers, especially with its effective and well-regarded exfoliating products. Paula's Choice has become one of the largest direct-to-consumer beauty players globally, with sales projected to surpass $300 million annually.

Drunk Elephant

Drunk Elephant is renowned as one of the best producers of exfoliators, particularly with its T.L.C. Framboos Glycolic Night Serum, which effectively targets aging and acne concerns, smoothing skin, reducing fine lines, and clearing congested pores. The brand holds a significant 23% market share in the clean skincare market as of 2021 and generates approximately 70% of its revenue through direct-to-consumer sales. Drunk Elephant's commitment to non-toxic, effective ingredients and its avoidance of the "Suspicious 6" (essential oils, drying alcohols, silicones, chemical sunscreens, fragrances, and SLS) appeals to 70% of surveyed customers who prioritize ingredient safety. The brand's products are formulated with healthy pH levels between 2.5 and 6.8, ensuring biocompatibility with the skin. With a strong online presence and a 30% year-over-year online growth rate, Drunk Elephant continues to be a leader in the skincare industry. For more details on their offerings, visit their official website.

Tatcha

Tatcha is renowned as one of the best producers of exfoliators, leveraging traditional Japanese beauty practices and high-quality, natural ingredients like green tea, rice, and algae. The brand's Rice Polish, particularly the Classic formula, is a favorite among celebrities, including Meghan Markle, and is designed to provide gentle yet effective exfoliation without stripping the skin. Since its inception in 2009, Tatcha has garnered a significant following due to its commitment to authenticity, innovation, and simplicity. The brand's products are in high demand, driven by consumers' growing desire for natural and clean beauty products, and it is expected to witness massive growth by 2028. For more information on their products, visit Tatcha's official website.

Kate Somerville

Kate Somerville is renowned as one of the best producers of exfoliators, with its iconic ExfoliKate Intensive Exfoliating Treatment being a standout product since its inception in 2005. This treatment combines alpha-hydroxy acids, fruit enzymes, and fine silica granules for a powerful three-pronged approach to exfoliation, resulting in a radiant glow that lasts for days. The brand has expanded significantly, offering a range of clinical-grade products that have garnered widespread acclaim from beauty editors and skincare insiders. Kate Somerville's products are known for their efficacy, from cleansers to hydrating face creams, and have been praised for delivering noticeable improvements in skin texture and resilience. Despite the premium pricing, the products are highly regarded for their long-term skin health benefits.

The Ordinary

The Ordinary is renowned for its effective and affordable skincare products, particularly its exfoliators, which have garnered significant attention for their potency and results. The brand's AHA 30% + BHA 2% Peeling Solution, for instance, combines 30% alpha hydroxy acids and 2% beta hydroxy acids to provide deep exfoliation, improving skin radiance and texture. This product has been a staple in many skincare routines, despite requiring cautious use due to its strong formulation. The Ordinary's innovative approach has contributed to the growth of the global exfoliators market, which was estimated at USD 6.85 billion in 2023 and is projected to grow at a CAGR of 7.9% from 2024 to 2030. The brand's products are widely available both online and in offline stores, catering to a broad range of consumer preferences.

Murad

Murad is a renowned brand in the skincare industry, particularly acclaimed for its high-performance exfoliating products. Founded in 1989 by Dr. Howard Murad, the brand emphasizes skincare as healthcare and selfcare, offering science-backed technologies. For instance, Murad's Vita-C Triple Exfoliating Facial Scrub has been clinically proven to smooth skin texture as effectively as a microdermabrasion facial, with 97% of users seeing smoother skin in just two weeks. Their products often combine physical, chemical, and enzymatic exfoliants, such as the AHA BHA Exfoliating Cleanser, which uses a proprietary blend of salicylic, lactic, and glycolic acids to reveal smoother and brighter skin. Murad's commitment to innovation and customer satisfaction has made it a favorite among skincare enthusiasts.

Shiseido

Shiseido, a renowned brand since its founding in 1872, stands out as a leading producer of exfoliators, combining art and science to create innovative skincare products. The company's commitment to using natural ingredients and advanced formulations, such as the Soft+Cushy Polisher with soy lecithin and botanical granules, caters to all skin types, including sensitive skin. Shiseido's products are dermatologist-tested and non-comedogenic, ensuring safety and effectiveness. The brand's strong presence in the global exfoliators market is evident, particularly in the Asia Pacific region, where it contributes to the market's growth driven by increasing consumer awareness and skincare trends. Shiseido's focus on sustainability and customer satisfaction further solidifies its position in the market.

Neutrogena

Neutrogena is a leading brand in the exfoliating cleansers market, known for its science-backed skin care products that are accessible to everyone. Founded by Emanuel Stolaroff, Neutrogena has been a pioneer since 1954, particularly with its clear liquid soap formula. The brand holds a significant market share, with 14.1% of the skincare market since 2019, and is driven by a strong relationship with the dermatology community and innovative products like HELIOPLEX^® Technology and Hydro Boost.

Pixi Beauty

Pixi Beauty is a renowned brand in the skincare industry, particularly celebrated for its effective exfoliating products. The brand's iconic Glow Tonic, formulated with 5% Glycolic Acid, is a staple in many skincare routines, known for its ability to exfoliate, brighten, and hydrate the skin. Pixi Beauty's products are suitable for all skin types, are alcohol-free, paraben-free, and not tested on animals. The brand has been a leader in the market for over 20 years, founded by Petra Strand, a makeup artist and skincare professional. With a growing market presence, Pixi Beauty is expected to contribute to the global exfoliators market, which is projected to reach USD 11.50 billion by 2030, growing at a CAGR of 7.9% from 2023 to 2030.