Top Razor Brands for Silky Smooth Shaves

The art of grooming has been revolutionized with the evolution of razors, making it crucial to choose the right brand for a seamless and effortless experience. A great razor not only ensures a clean shave but also protects the skin from irritation and cuts. With numerous brands offering innovative designs and advanced technology, narrowing down the top choices can be overwhelming. To assist you in finding the best razor that suits your needs, explore the list of top brands discussed below.

Illustration of razor for hair

Best brands of razor for hair in 2025

Gillette

Gillette, a brand under Proctor & Gamble, has long been a dominant force in the global razor market, although its market share has declined from 70% in 2010 to 54% as of recent years. Despite this, Gillette remains a leading brand, generating over $150 million in sales in the United States in 2019 by retailing over 13 million units. In 2024, Gillette held a significant market share, with its products such as Gillette Mach 3 and Gillette Fusion 5 each capturing 5.5% of the U.S. razor market. The brand's strong presence is also evident in Europe and India, where it leads in razor sales. Gillette's brand loyalty among men in the U.S. is high, with 89% of respondents expressing a preference for it in 2023. For more details about their range of razors, visit the official Gillette website.

Schick

Schick is a renowned brand in the razor industry, known for its innovative products and significant market presence. In 2019, the Schick Hydro 5 Sense accounted for 4.7% of razor sales in the United States, highlighting its competitive traction. The brand's history dates back to 1926 when production of the Magazine Repeating Razor began, a design inspired by army repeating rifles. Schick was the first U.S. manufacturer to sell stainless steel blades coated with Teflon in 1963, enhancing shaving comfort. By 2024, Schick Quattro for Women secured a 3.9% market share, appealing primarily to female consumers.

Harry's

Harry's has established itself as a significant player in the razor and personal care market, particularly notable for its affordable and high-quality razors. Since its launch in 2013, Harry's has grown substantially, with 54% of its sales now coming from brick-and-mortar stores like Target, Walmart, and Tesco. The company has expanded into new categories, including women's shaving, haircare, deodorant, and pet products, with 43% of its revenue in 2021 coming from categories other than shaving. Harry's holds a 9.7% market share in the U.S. men's razor market and 3.9% in the women's market, excluding disposable razors. The company's valuation stands at around $2 billion, reflecting its strong growth and market presence. For more insights on Harry's growth strategies, visit their detailed report online.

Philips Norelco

Philips Norelco is a leading brand in the electric shaver market, renowned for its innovative technology and personalized shaving experience. The brand dominates the rotary shaver segment and is known for its SenseIQ technology, which adapts to each user's unique skin and hair type. Philips Norelco's electric shavers feature dual steel precision self-sharpening blades that make up to 150,000 cutting actions per minute, ensuring a fast and efficient shave. The company has a rich history of innovation, having launched the first fully cordless razor in the early 1960s, and continues to deliver high-performance shaving solutions. Philips Norelco, along with Braun and Panasonic, contributes to more than 60% of the U.S. electric shavers market. For further insights into their market influence, visit their market analysis.

Braun

Braun, a leading brand in the personal care industry, is renowned for its high-quality razors and electric shavers, particularly dominating the foil segment of the U.S. electric shavers market with a significant market share. By 2025, the U.S. electric shavers market, where Braun is a major player, is projected to reach USD 7.91 billion at a CAGR of 4.80%. Braun's products are favored for their ease of use, precision, and skin-friendliness, making them a preferred choice among consumers. The brand's strong presence is evident as it, along with Philips Norelco and Panasonic, contributes to more than 60% of the U.S. electric shavers market. Braun's commitment to innovation and product development continues to drive its market success.

Panasonic

Panasonic is a leading brand in the electric shavers market, renowned for its innovative and user-friendly products. The company dominates a significant portion of the U.S. market, along with Braun GmbH and Philips Norelco, collectively holding more than 60% of the market share. Panasonic's products, such as the ER-GM40-K, are designed for safety and convenience, featuring rounded safety blades and a compact, flexible head to avoid skin irritation, especially for first-time shavers. The ER-GM40-K also offers 180 minutes of use on a full charge and blades that last 1.5 years, making it a reliable choice. Panasonic's commitment to product research and development helps the brand maintain its competitive edge in the highly saturated market.

Bic

BIC is a renowned brand in the razor market, known for its high-quality and innovative shaving products. As the third-largest global player in the wet shave market, BIC holds a 7% global market share in value, according to Euromonitor 2022. The company's razor blades undergo stringent quality checks, including 30 different controls to ensure conformity to BIC's standards. BIC's moveable blade technology, introduced in its Flex razors, enhances shaving comfort and durability. With a strong focus on innovation and consumer satisfaction, BIC continues to adapt to evolving grooming habits.

Dollar Shave Club

Dollar Shave Club, launched in 2012, revolutionized the men's grooming industry by offering high-quality razors at an affordable price, disrupting the market dominated by Gillette. The company's direct-to-consumer model and viral marketing campaigns helped it gain a significant market share, forcing Gillette to reduce its prices by 12% and launch its own subscription service. By 2015, Dollar Shave Club had 2 million members and was valued at $615 million, eventually being acquired by Unilever for $1 billion in 2016. The brand maintained high customer retention, with 54% quarterly customer retention between Q1 2020 and Q3 2021, outperforming competitors like Harry's and Gillette On Demand. Dollar Shave Club expanded its product line to include various grooming products, solidifying its position as a leading men's grooming brand. For more details about their remarkable marketing strategies, visit Dollar Shave Club Marketing.

Dorco

DORCO is a leading producer of high-quality razors, known for its innovative technology and significant market presence. The company has achieved annual sales growth of over 15% in recent years and has invested more than 15% of its total annual sales into R&D since building its research center in 1997. DORCO's razors feature advanced nanometer-level precision and a unique sawtooth structure, enhancing their strength and reducing skin irritation. The company is the No. 2 firm in the private label market in Europe and the U.S., with products sold at major retailers like Carrefour, Auchan, Sam's Club, and Costco. DORCO plans to expand its production facilities and strengthen its brand image globally. For further insights into their achievements, explore DORCO's commitment to innovation and growth.

Merkur

Merkur is a highly regarded brand in the razor market, particularly known for its double-edge safety razors. The Merkur 34C, for instance, has historically been one of the most popular models, though it has recently been overtaken by the King C. Gillette Double Edge Razor in terms of sales. Merkur razors are appreciated for their mild and efficient shave characteristics, making them a favorite among enthusiasts. The brand's reputation and affordable price point have contributed to its strong market presence, with several Merkur models consistently ranking high in popularity lists. As of 2021, Merkur continues to hold a significant share in the market, reflecting its enduring quality and consumer trust. Find out more about the most popular double-edge safety razor today.