Top Rakhi Brands to Elevate Your Celebration

The celebration of Raksha Bandhan, a cherished festival symbolizing the bond between siblings, often calls for a special token of affection in the form of a rakhi. As the tradition evolves, so does the variety of rakhi designs and brands available. Choosing the right brand can add a unique touch to the festivities, be it through intricate designs or eco-friendly options. To explore the best brands that offer quality and creativity in their rakhi selection, see the comprehensive list below.

Illustration of rakhi

Best brands of rakhi in 2025

Ferns N Petals

Ferns N Petals is a leading gifting brand, renowned for its innovative and trendsetting Rakhi collections, having sold over 5 lakh Sneh Rakhis and witnessed a 40% surge in order volume in recent campaigns. The company offers international Rakhi delivery to over 100 countries, including the USA, Canada, and the UK, and has seen significant growth in categories like gift hampers, with a 75% increase in sales. Their Rakhi collections are handcrafted by skilled artisans and include unique designs such as plantable rakhis, pet rakhis, and personalized rakhis. FNP has also recorded success in selling over 15,000 kilograms of sweets and 10 lakh pieces of chocolates during Raksha Bandhan festivities. With 50% repeat customers, the brand reinforces its commitment to providing exemplary gifting experiences. For more details about their premium Rakhi collection for 2024, visit their official press release.

Rakhi Bazaar

Rakhi Bazaar, though not specifically mentioned, can be contextualized within the broader landscape of India's rakhi industry, which has seen significant growth. For instance, the rakhi market has surged to approximately Rs 12,000 crore in sales this year, with a 71% growth from the previous year, driven by increased demand for indigenous rakhis over Chinese imports. The industry involves prominent regions like Kalna in West Bengal and Jaipur in Rajasthan, where women-dominated manufacturing units produce a variety of rakhis, including eco-friendly seed rakhis and traditional types like jute and silk rakhis. Online sales have also increased, with e-commerce platforms reporting a rise in demand from both metro and tier 2 and 3 cities, contributing to the overall growth. For more insights into the brilliant rakhi makers of India.

IGP

IGP is a leading online gifting platform that has made a significant impact in the rakhi market, setting a Guinness World Record in 2023 for the longest chain of bracelets made from rakhis, measuring over 146,000 feet with 1,25,560 rakhis. This achievement underscores IGP's commitment to timely and thoughtful gifting, with services including 30-minute delivery in 30+ cities and same-day delivery in 400+ cities. IGP has experienced a remarkable increase in operations, dispatching over 170% more packages compared to the previous year. The company dominates the $30 billion gifting market and has a strong international presence, delivering gifts to over 100 countries. With a focus on curation and signature products, IGP enjoys high website conversion rates and repeat purchases. You can learn more about their offerings by visiting their official page.

Gift A Love

If "Gift A Love" were a prominent brand in rakhi production or sales, it would likely capitalize on the rapidly growing online rakhi market, which saw a substantial rise from 1.5% in 2018 to over 7% in 2022. Leading brands like Blinkit and Swiggy Instamart have recorded impressive sales, with Blinkit selling nearly 700 rakhis per minute and Swiggy Instamart witnessing a 646% increase in perfume orders during Raksha Bandhan 2024. The demand for rakhis has consistently grown, with total sales expanding from Rs 7,000 crores in 2022 to over Rs 12,000 crores in 2023. Interestingly, non-metro buyers account for 50% of online rakhi shoppers, and personalized gifts are also gaining popularity. Among the bestsellers are traditional and semi-precious stone rakhis, appealing to a broad range of customers seeking unique and meaningful gifts.

Archies

Archies is a leading brand in India's greeting card market, holding a significant share of about 30-50% and renowned for its extensive range of social expression products, including rakhi cards. The brand has seen consistent demand for traditional greeting cards, with a 2% increase in New Year card sales and a projected CAGR of 0.9% from 2023 to 2030. Archies has a strong presence with over 250 franchise and 230 exclusive outlets across 120 cities. The brand's rakhi cards are particularly popular, contributing to its robust market position. Archies is also expanding its reach through quick commerce partnerships and global expansion plans. To read more about their global expansion and significant growth in the Indian market, visit Archies' Global Expansion.

Sendrakhi

Sendrakhi, as represented by platforms like RakhiWorldwide.com, stands out as one of the best producers for rakhi due to its extensive 22-year experience in delivering high-quality rakhis globally. The brand offers a wide range of rakhi options, including Mouli Rakhi, Auspicious Rakhi with Boondi Ladoo, and Premium Rakhi with Cadbury Chocolates, with services such as free delivery, online tracking, and same-day shipping. In 2024, Sendrakhi is expected to contribute to the anticipated surge in festive sales, with the Confederation of All India Traders (CAIT) forecasting over Rs 12,000 crore in rakhi sales across India. This reflects a significant increase from previous years, such as Rs 10,000 crore in 2023 and Rs 7,000 crore in 2022. The brand's commitment to timely and affordable delivery, especially with options like 2-3 day delivery to countries like the USA, UK, and Canada, enhances its reputation.

Rakhi.in

The rakhi market has experienced remarkable growth, with sales reaching approximately Rs 12,000 crore this year, marking a 71% increase from the previous year. In line with this, traders have favored the production of indigenous rakhis, steering clear of imports from China. Notably, special varieties like Khadi Rakhi from Nagpur and Sanganeri Art Rakhi from Jaipur have been in high demand. According to the Confederation of All India Traders (CAIT), this year's sales have broken all previous records, showing a significant upswing in both offline and online sales. The festive season, particularly Raksha Bandhan, is expected to drive total festive sales to over Rs 4 lakh crore. For more detailed insights, please visit Financial Express.

FlowerAura

FlowerAura is a leading online gifting platform renowned for its exquisite Rakhi collections, blending traditional values with contemporary aesthetics. With a comprehensive range of intricately designed Rakhis, the brand caters to siblings worldwide, ensuring seamless international delivery to over 30 countries, including the USA, UK, Canada, and Australia. In 2024, FlowerAura's design team undertook extensive research to create a collection that resonates with both traditional and modern tastes, utilizing skilled artisans from across India. The platform serves over 800+ cities in India and boasts a customer base of over 10 million, with a significant 6.49% increase in web traffic last month. FlowerAura's user-friendly website and efficient delivery services make it an ideal destination for Rakhi shopping.

Amazon

Amazon, though not the primary focus for rakhi sales, is a leading e-commerce platform that has seen significant growth in various festive seasons. Online rakhi sales have surged, with platforms like Blinkit, Instamart, and Zepto reporting record sales during Rakshabandhan. The share of online sales for rakhis has increased from 1.5% in 2018 to 7% in 2022, indicating a rising trend in online purchases. Amazon's vast customer base and efficient delivery system make it an ideal platform for such festive shopping. However, specific data on Amazon's rakhi sales is not provided in the sources.

Flipkart

Flipkart, although not specifically highlighted for rakhi sales, is a dominant player in the Indian e-commerce market, holding a 48% market share as of FY23. It has a strong presence in various product categories, including apparel and electronics, and has made significant investments in supporting local artisans and small businesses through its Samarth program. However, for rakhis and festive gifts, platforms like Blinkit and Swiggy Instamart have reported record-breaking sales, with Blinkit selling 693 rakhis per minute and Swiggy Instamart seeing a fivefold increase in rakhi sales compared to the previous year. Flipkart's diverse offerings and robust logistics, such as its Ekart service, position it as a reliable choice for various festive purchases. Despite this, the specific data on rakhi sales is more prominently associated with quick commerce platforms. For more details about their offerings, visit Flipkart's official site.