Top Brands for Newborn Skin Care: Gentle and Trusted Choices

Caring for a newborn's delicate skin requires careful selection of gentle and effective skincare products. Many brands have dedicated lines specifically to cater to the sensitive nature of baby skin, ensuring that they are both nourishing and hypoallergenic. From soothing creams to mild cleansing agents, the market is filled with options that promise to keep your baby's skin soft and protected. To help new parents make informed choices, we have compiled a list of some of the best brands for newborn skincare below.

Illustration of newborn skin care

Best brands of newborn skin care in 2025

Mustela

Mustela is a leading brand in newborn skin care, renowned for its expertise in developing gentle, hypoallergenic, and dermatologically tested products. With a presence in over 100 countries and 75% of its sales generated outside France, Mustela has established itself as a trusted name globally. The brand's products, such as the Gentle Cleansing Gel and Cleansing Water, saw significant growth in 2023, with increases of 11% and 13% respectively in a shrinking French market. Mustela's suncare range and mosquito repellent products have also been highly successful, with the latter selling out within three weeks of its launch. The brand's commitment to natural and sustainable ingredients aligns with the rising parental awareness and preference for safe and eco-friendly baby skin care solutions. For more information, visit their official website.

Aveeno Baby

Aveeno Baby is renowned as one of the best producers for newborn skin care, offering a range of products that are safe for use from day one. Their formulations, such as the Healthy Start Balm, are clinically proven to increase hydration and support the skin's natural moisture barrier, making them ideal for delicate newborn skin. The products are hypoallergenic, fragrance-free, and devoid of harmful ingredients like phthalates and parabens, ensuring gentle care. Recommended by pediatricians and dermatologists, Aveeno Baby products have been shown to enhance purchase intent significantly, with campaigns using MikMak Audiences resulting in higher purchase intent rates since April 2021. The brand's commitment to using natural ingredients like prebiotic oat and ceramides further underscores its dedication to nurturing healthy skin. You can explore more about their offerings by visiting the Aveeno Baby website.

Cetaphil Baby

The Cetaphil Baby brand, launched in 2014, is a trusted and dermatologist-recommended line specifically designed for newborn skin care, offering gentle yet powerful products to protect and nourish delicate skin. The line includes five products: Diaper Cream, Wash and Shampoo, Ultra Moisturizing Wash, Daily Lotion, and Moisturizing Oil, all of which are paraben-free, mineral oil-free, hypoallergenic, and dermatologist-tested. Key ingredients include organic calendula, almond oil, and sunflower oil, leveraging the combined power of science and nature to soothe sensitive skin. Cetaphil, with its 65-year history and 15% market share in the US skincare market as of 2020, is a leading brand in skincare solutions. The Cetaphil Baby line is available at various online and physical retailers, including Amazon and Buy Buy Baby. Discover more about their new Cetaphil Baby line.

Johnson's Baby

Johnson's Baby is a renowned and trusted brand for newborn skin care, with over 125 years of experience in developing gentle and effective products. Their offerings, such as the CottonTouch(tm) and Head-To-Toe(r) collections, are designed to be ultra-light and pH-balanced, making them ideal for the delicate skin of newborns. Johnson's Baby Oil, for instance, locks in up to 10 times more moisture on wet skin than ordinary lotions on dry skin, ensuring soft and smooth skin. Newborn acne, skin peeling, cradle cap, and diaper rash are common conditions that Johnson's products help address, with newborn acne affecting approximately 20% of babies. Their commitment to using safe, high-quality ingredients, such as those free from parabens, phthalates, and dyes, makes them a top choice for parents. For more insights, explore their Newborn Skin Guide.

Aquaphor Baby

Aquaphor Baby is a highly recommended brand for newborn skin care, known for its clinically proven and pediatrician-recommended products. The Aquaphor Baby Healing Ointment, for instance, contains 41% Petrolatum, which helps protect and nourish sensitive skin, making it ideal for diaper rash relief and soothing dry, chapped, or cracked skin. Introduced by Beiersdorf, the brand has expanded its product line to include innovative items like the Baby Fast Relief Paste, launched in 2020, which features 40% zinc for effective diaper rash relief. These products are free from preservatives and fragrances, ensuring safety for newborn skin. With a strong presence in the global baby personal care market, Aquaphor continues to be a trusted choice for parents.

Burt’s Bees Baby

Burt's Bees Baby is a leading brand in the newborn skin care market, renowned for its commitment to using 100% organic cotton and natural ingredients that are gentle on baby's sensitive skin. The brand's products, such as the Ultra Gentle Lotion and Original Shampoo & Wash, are highly regarded for their hypoallergenic and dermatologically tested formulations. As part of the broader baby skincare market valued at US$ 11.6 Bn in 2023 and expected to grow at a CAGR of 6.1% to US$ 22.0 Bn by 2034, Burt's Bees Baby capitalizes on the increasing demand for natural and organic products. Discover more about their natural and organic skincare range.

Babyganics

Babyganics is a highly regarded brand for newborn skin care, founded over 20 years ago by two dads who prioritize effective, plant-derived, and organic ingredients. Their products are free from harmful substances like sulfates, phthalates, parabens, and synthetic fragrances, making them safe for sensitive skin. Babyganics offers a range of products, including sunscreen, bug repellent wipes, and bath lines, all of which are well-received by parents for their quality and safety. The brand's commitment to natural ingredients and animal-free testing has made it a favorite among parents seeking healthy and safe options for their babies. With a strong focus on environmental sustainability, Babyganics also appeals to parents concerned about the impact of their purchases on the environment. For more information on their extensive product line, visit the Babyganics website.

Honest Company

The Honest Company is a leading brand in the newborn skin care market, known for its innovative and safe products. It has seen a 15% increase in consumption of its diapers, wipes, skin, and personal care products in 2022 compared to the previous year, reflecting strong retail consumption and distribution gains. The company is committed to meaningful transparency and thoughtful design, aligning with the increasing parental awareness of the importance of using hypoallergenic and chemical-free products on infants' delicate skin. Honest Company's products are widely available, with a significant expansion in retail store presence, including 2,500 new Walmart locations and all Publix stores. As the #1 baby personal care brand at Target, Honest Company continues to set industry standards. You can explore their newborn products for more information.

Earth Mama

Earth Mama Organics, a renowned brand in the newborn skincare market, was founded by a nurse and herbalist in 2002, combining traditional herbal remedies with evidence-based research to create safe and effective products. Their Calendula Baby Oil, chosen by hospital NICU nurses, is formulated with organic calendula, jojoba oil, and grapeseed oil, making it ideal for infant massage and moisturizing dry skin. The brand is committed to sustainability and transparency, ensuring products are free from harsh chemicals like parabens, sulfates, and artificial fragrances. Earth Mama's products cater to the growing demand for natural and organic baby skincare, a market expected to reach $22.0 billion by 2034, growing at a CAGR of 6.1% from 2024 to 2034. Their commitment to quality and safety has made them a trusted choice for parents worldwide.

Weleda Baby

Weleda is a highly regarded brand in the newborn skin care market, known for its natural and organic formulations that prioritize baby safety. With over 100 years of experience in growing organic plants and creating health and wellbeing products, Weleda's baby care range is NATRUE certified, ensuring the highest standards of natural ingredients. The brand's Calendula Shampoo & Body Wash and Nappy Change Cream are particularly popular, offering gentle and effective care for sensitive baby skin. Weleda's products are free from synthetic fragrances, dyes, and preservatives, aligning with the growing consumer preference for chemical-free baby care, which accounts for over 30% of the market share in the baby skincare industry.