Top Hair Wax Brands for Ultimate Styling

Hair care enthusiasts agree that finding the perfect hair wax can make all the difference in achieving that polished and stylish look. From sleek styles to textured finishes, the best hair wax brands cater to diverse preferences and hair types, offering products that provide both hold and flexibility. Renowned brands like American Crew, TIGI Bed Head, and Gatsby have consistently delivered high-quality waxes favored by professionals and consumers alike. Eager to find the ideal match for your hair? Discover our curated list of top hair wax brands below.

Illustration of hair wax

Best brands of hair wax in 2025

Gatsby

Gatsby, a leading brand in hair styling, has been a top choice for over 20 years, boasting a loyal customer base who appreciate its diverse range of waxes, with some product lines capturing over 30% of the market share in specific regions; its innovative formulas consistently deliver strong hold and desired textures, making it a go-to for both everyday looks and special occasions, and its popularity continues to grow, establishing Gatsby as a reliable provider of quality hair styling products. You can explore their offerings at Gatsby's official website.

American Crew

American Crew, established in 1994, is a leading professional men's grooming brand, recognized as the number one premium men's hair brand globally, with a 4% market share in the US in 2019 and distribution in over 30,000 salons and retailers across 50 countries; they offer a range of styling products, including their popular Fiber wax, known for its strong hold and matte finish, making them a favorite among stylists and consumers for achieving a variety of modern, masculine looks. The brand is committed to innovation and education in men's grooming, solidifying its position in the industry.

TIGI Bed Head

TIGI Bed Head, established in 1996 by Anthony Mascolo, is a leading brand in hair styling, known for its innovative and high-performance products, including the iconic Wax Stick, which has sold over 6 million units worldwide, offering a pliable hold with a semi-matte finish, and the brand's matte separation wax that is a favorite of hairdressers globally, with a hold level of 4 out of 5; their products are widely used in salons and homes for creating various styles, making them a significant player in the 19.5% hair styling market share.

Hanz de Fuko

Hanz de Fuko, established in 2009, has become a recognized brand for men's hair styling, particularly known for their high-quality hair waxes, like the popular Claymation with a super strong hold and matte finish, and the Sponge Wax which provides a medium hold and semi-matte finish with a flexible texture. These products are formulated with natural and organic ingredients like jojoba and castor seed oils to nourish and protect the hair, offering a range of styling options, from textured to polished looks. With a focus on innovation, Hanz de Fuko's products are designed to allow users to achieve their desired style with long-lasting hold, while also ensuring the health of their hair. The brand's commitment to quality has built a loyal customer base, seeking reliable and effective styling solutions.

Schwarzkopf

Schwarzkopf, a brand with over 120 years of expertise, is a leading producer of hair styling products, including wax, achieving a 29% market share in the styling category and experiencing 65% overall growth, which is 1.5 times faster than the market. Their OSiS line is popular for strong hold and flexible styling; additionally, their Taft Power Wax is also highly reviewed for its quality and lasting hold, making them a top choice for consumers seeking reliable hair wax. Schwarzkopf is known for their innovation, quality, and reliability in the hair care industry. You can explore their range of products online.

L'Oréal

L'Oréal, a leading beauty company with a 20% market share in Europe in 2023, offers a diverse range of hair styling products, including waxes, and is recognized as a major player in the beauty industry with a 9.6% global market share in 2020; their hair waxes provide a strong, flexible hold with options for matte or shiny finishes, catering to various styling needs, and are popular for creating trendy, structured looks. L'Oréal's professional division achieved a record 25% market share in 2023, further showcasing its dominance in the hair care market.

Paul Mitchell

Paul Mitchell, co-founded in 1980, is a well-known brand offering various hair styling products, including their popular Dry Wax, a moldable wax that provides a long-lasting hold with a matte finish, allowing for flexible styling without stiffness, and is often praised for creating "lived-in" looks; their flexible style spray wax is another popular option, providing easy application with a light mist for all hair types, and many users have relied on these products for over 20 years. The brand also offers the Tea Tree Styling Wax, with a 4.4 out of 5-star rating.

Uppercut Deluxe

Uppercut Deluxe, an Australian brand established by barbers in 2018, draws inspiration from 1950s barbershop culture and the founders' grandfather, Willy "Uppercut" O'Shea, offering a range of high-quality men's grooming products, including pomades, clays, and waxes, with their "Deluxe Pomade" being the first product. The brand has expanded to over 40 employees across four countries, providing a reliable hold and various finishes for diverse hairstyles. Their "Easy Hold" pomade is a lightweight option for looser styles, and the brand is praised for its quality ingredients and timeless appeal, suitable for both modern and traditional looks.

Schwarzkopf Taft

Schwarzkopf Taft, a brand established over 60 years ago, is a leading European producer of hair styling products, including waxes, offering a strong hold for up to 48 hours with some products even providing a 72-hour hold, and is known for its vegan formulas. With Henkel aiming to achieve a 30-35% market share in the hair styling category by 2025, Taft products are designed to meet diverse styling needs and are available across various retail and e-commerce platforms, making them a popular choice for consumers.

Layrite

Layrite, established in 2001 in California by Donnie Hawley, is a renowned brand that crafts water-based pomades and hair styling products with a "holds like wax, washes out like gel" philosophy, earning them a reputation for high-quality, easy-to-use products. Their original pomade is a popular choice for medium hold and a wet look, while their cement clay offers a high hold with a matte finish, catering to various styling preferences and hair types. They also have other products like the Natural Matte Cream, known for flexible hold. Many barbers worldwide use their products, and 62 out of 81 reviewers voted the Layrite Cement Clay 5 stars. You can explore their range at Layrite's website.