Top Hair Serum Brands to Transform Your Tresses

When it comes to achieving luscious, smooth hair, the right hair serum can make all the difference. With countless options available, finding the perfect serum can be overwhelming, but certain brands have consistently delivered outstanding results and have earned a reputation for excellence. These top-performing hair serum brands offer diverse solutions, catering to specific hair types and concerns, whether it's smoothing frizz, boosting shine, or enhancing volume. Ready to transform your hair care routine? Explore our curated list of the best brands for hair serum below.

Illustration of hair serum

Best brands of hair serum in 2025

Moroccanoil

Moroccanoil is a leading brand in the hair serum market, renowned for its high-quality, argan oil-infused products that significantly enhance hair health and appearance. The Moroccanoil Treatment, for instance, increases hair shine by up to 118% and is suitable for all hair types, making it a favorite among beauty enthusiasts. The brand has expanded its global presence, particularly in Europe, with hundreds of salons distributing its products, and is expected to continue growing with a predicted 180% increase in global presence. Moroccanoil's products are part of a larger market that is expected to reach USD 2.20 billion by 2028, growing at a CAGR of 8.62% from 2022. The brand's commitment to luxury and high-performance hair care has made it a staple in the industry.

Olaplex

Olaplex is renowned as one of the best producers of hair serums, leveraging its patented bond-building technology to restore and maintain hair health. Founded in 2014, the company has gained significant traction, with its products recognized by 33% of consumers in the United States and nearly 40% in the United Kingdom by 2022. Olaplex's global net sales reached over $458 million in 2023, with the professional channel and direct-to-consumer sales each contributing $143 million. The brand's No.9 Bond Protector Nourishing Hair Serum, enriched with Red Algae Extract, is a standout product that shields hair against damage and pollution. Olaplex's innovative approach has made it a leader in the haircare industry, particularly in the prestige segment, which is the fastest-growing segment of haircare. For more insights, visit the beginner's guide to Olaplex.

Kenra Professional

Kenra Professional is a renowned brand in the hair care industry, particularly noted for its high-performance hair serums and treatments. With a history dating back to 1929, Kenra has established a strong market presence, boasting a steady revenue growth and a significant market share in the professional haircare sector. Their products, such as the Triple Repair Split End Mending Serum, offer impressive benefits like sealing 90% of split ends in one use and providing thermal protection up to 450 degrees. Kenra's formulations are scientifically driven, incorporating protective peptides and amino acids to deliver exceptional results. The brand's commitment to quality and innovation has earned it a trusted position among stylists and consumers alike.

Paul Mitchell

Paul Mitchell is a highly recognized brand in the hair care industry, particularly for its hair serums, with a brand awareness of 65% among U.S. hair care users. The brand is popular, with 17% of U.S. hair care users expressing a liking for it, and it enjoys a 10% usage share. Notably, 70% of Paul Mitchell users show loyalty to the brand, indicating a strong customer base. The Super Skinny Serum, one of its best-selling products, is known for its heat protection and frizz-free finish, selling every 23 seconds worldwide. This product is also cruelty-free, vegan, and paraben-free, aligning with current consumer preferences.

Redken

Redken is a prominent brand in the hair care industry, known for its high-quality hair serums. With a brand awareness of 55% among U.S. hair care users, Redken is favored by 12% of these users, and 75% of its users show loyalty to the brand. The global hair serum market, in which Redken participates, is expected to grow at a CAGR of 8.4% from 2021 to 2030, reaching USD 2.309 billion by 2030. Redken's products are part of a market segment that saw USD 1.108 million in revenue in 2021, driven by positive consumer perception of hair care products. The brand's commitment to quality and customer satisfaction contributes to its strong presence in the hair care market.

Briogeo

Briogeo is renowned as one of the top producers of hair serum, particularly with its 'Destined for Density' line, which has shown significant results in increasing hair density. In a clinical study, the Destined for Density™ MegaStrength+ Caffeine + Biotin Peptide Density Serum increased hair density by up to three times and boosted follicle activity by up to 31% over 16 weeks, with 100% of participants noting a visible increase in hair density. The brand is known for its clean, naturally derived ingredients, with 97% of the ingredients being natural and free from harsh chemicals like sulfates and parabens. Briogeo enjoys a brand awareness of 26% among U.S. hair care users, with 6% of these users actively using the brand. The brand's products are also safe for color-treated, keratin-treated, chemically-treated, and relaxed hair.

Living Proof

Living Proof is a prestigious hair care brand that has achieved cult status due to its innovative, science-driven approach. Founded in 2005 by a combination of hair stylists and biotech scientists, the brand has pioneered patented technologies such as the Healthy Hair Molecule and Thickening Molecule, which address key hair concerns like cleanliness, body, and volume. With over 120 global patents and 450+ formulas, Living Proof offers 45 products across seven unique collections, earning it more than 200 awards. The brand's AI Haircare Advisor has significantly boosted conversions, with a 67% uplift in conversion rates and a 20% increase in average order value. Living Proof's commitment to sustainability, such as its partnership with TerraCycle, further enhances its reputation. For more information, visit their official website.

Kerastase

Kerastase, a renowned brand under the L'Oreal Group, is highly regarded for its premium hair care products, including hair serums. With a brand awareness of 34% among hair care users in the United States and 43% in the UK, Kerastase demonstrates strong market presence. The brand's usage share stands at 6% in both the U.S. and UK, indicating a loyal customer base, with 67% of users showing loyalty to the brand. Kerastase's products are known for their high-quality formulations, catering to various hair care needs and trends, such as treatment and aesthetic applications. The global hair serum market, in which Kerastase operates, is expected to grow at a CAGR of 8.62% from 2022 to 2028, driven by increasing expenditure on hair care and growing awareness of hair health.

Bumble and bumble

Bumble and bumble is renowned for its high-performing hair care products, particularly its hair serums, which offer significant benefits such as 90% frizz reduction, 57% reduced breakage, and 6x more hydration compared to untreated hair. The brand's products are formulated for various hair types and conditions, including curly, wavy, and straight hair, and are suitable for color-treated, dry, or damaged hair. Consumer testing has shown that 98% of users find the serum creates a foundation for layering products, and 95% report easier styling. Bumble and bumble enjoys a brand awareness of 33% among U.S. hair care users, with 9% of users preferring the brand, and 67% of its users showing loyalty. The brand is also cruelty-free and does not test on animals.

L'Oréal Professionnel

L'Oreal Professionnel is a leading brand in the hair serum market, known for its high-quality and innovative products. In 2023, L'Oreal's haircare segment, which includes hair serums, accounted for 15.3% of the company's consolidated sales, with a 7.6% growth on a like-for-like basis. The brand's professional products division reported a 12.2% growth rate in premium haircare solutions in Europe and 10.7% in North America, highlighting strong demand for their products. L'Oreal's hair serums, such as the Elvive Dream Lengths Frizz Killer Serum, are popular for their non-greasy texture and effective frizz reduction. The global haircare market, in which L'Oreal is a significant player, is projected to reach USD 105 billion by 2028. For more insights into their hair serum offerings, explore their website.