Top Haircare Brands for Luxurious Locks

When it comes to achieving luscious locks, choosing the right hair care brand is essential. With countless options available on the market, finding the perfect fit for your hair type and needs can be overwhelming. From professional salon-quality products to more affordable everyday essentials, there’s a brand out there to suit every preference. Below, we explore some of the top brands renowned for their outstanding hair care products, ensuring your hair looks and feels its best.

Illustration of hair products

Best brands of hair products in 2025

Olaplex

Olaplex is a leading brand in the hair care industry, renowned for its science-based, bond-building products that repair damaged hair. Founded in 2014 by Dean Christal, the company has rapidly expanded its product line to include 11 items across professional, direct-to-consumer, and specialty retail segments. In 2023, Olaplex generated global net sales of over $458 million, with the professional channel and direct-to-consumer sales each contributing $143 million. The brand's products are popular globally, with a brand awareness of nearly 40% in the UK and 33% in the US as of 2022. Olaplex's innovative products have made it the No. 1 premium hair care brand in the US, with a strong presence in retailers like Sephora and Ulta Beauty. For more information, visit the official Olaplex website.

Moroccanoil

Moroccanoil is a leading luxury haircare and beauty brand, renowned for its high-performing oil-infused products, particularly those featuring Argan oil from Morocco. Since its inception, the brand has expanded globally, with products available in over 65 countries and distributed in hundreds of salons worldwide. Moroccanoil has achieved significant growth, predicting a 180% increase in global presence with the help of BLEND, and it boasts an estimated annual revenue of $35 million. The brand's product line includes more than 50 hair products and 10 shower products, available in 40 languages. With a strong employee base of 640, Moroccanoil continues to innovate and expand its market presence. For more information about their products, visit their official website.

Redken

Redken is a leading professional hair care brand, renowned for its scientific approach and innovative products. With a brand awareness of 55% among hair care users in the United States, Redken is used by 8% of these users, and 75% of its users show loyalty to the brand. Founded in 1960, Redken has revolutionized the hair care industry with its groundbreaking research, particularly the formula of protein, moisture, and acidic pH for healthy hair. Today, Redken is the #1 professional hair brand in the U.S., known for its high-quality hair prescriptions and commitment to sustainability. The brand continues to innovate, as seen in its recent launch of the Acidic Color Gloss range in January 2024.

Aveda

Aveda, a renowned brand under Estee Lauder, is a leading producer of high-quality hair care products, known for its commitment to natural and organic ingredients. For instance, Aveda's Full Spectrum Vegan hair color is described as "96% naturally derived," and it avoids the use of p-phenylenediamine (PPD), an extreme sensitizer, instead using toluene-2,5-diamine sulfate (TDS). The brand is part of a growing global hair care market, which was valued at USD 99.52 billion in 2023 and is expected to reach USD 213.47 billion by 2032, with a CAGR of 10.4% during the forecast period. Aveda's products are popular in professional hair care segments, particularly in salons, where consumers seek expert advice and high-quality products. The brand's focus on natural ingredients and safety aligns with the increasing demand for organic and natural hair care products.

Kerastase

Kerastase is a prominent hair care brand, recognized by 34% of hair care users in the United States through aided brand recognition, with 6% of these users actually using the brand's products. The brand enjoys a loyalty rate of 67% among its users, indicating a strong customer retention. In the UK, Kerastase has a similar usage share of 6% and a brand awareness of 43%. The brand's online presence is significant, with kerastase-usa.com experiencing a 93.94% increase in web traffic in recent months and generating $17.7 million in eCommerce revenue in 2023. Kerastase's audience is predominantly female, with 76.36% of its website visitors being women.

Bumble and Bumble

Bumble and bumble is a highly recognized and preferred hair care brand in the United States, with a brand awareness of 33% among hair care users. The brand is used by 9% of hair care users, and 67% of its users show loyalty to the brand. In terms of popularity, 10% of U.S. hair care users express a liking for Bumble and bumble, and the brand maintains a significant presence with 30% of those who know the brand having heard about it in the media or on social media in recent months. Bumble and bumble has also expanded its reach by joining the Amazon Premium Beauty Store, offering a full range of high-performing haircare products. This move aligns with Amazon's projected rise to become the top U.S. beauty retailer by 2025. For more detailed insights, visit their hair care brand profile.

L'Oréal Professionnel

L'Oreal Professionnel is a leading brand in the hair care industry, known for its high-quality products that cater to various hair needs. In 2023, L'Oreal's Professional Products Division accounted for 11.3% of the company's total sales, highlighting its significant contribution to the group's overall performance. The brand's products, such as the Absolut Repair Golden Mask, are designed to restore and protect hair, and are part of L'Oreal's commitment to environmental sustainability, with a focus on reducing environmental impact throughout the product lifecycle. L'Oreal Professionnel's products are widely used by professionals and consumers alike, reflecting the brand's strong market presence and consumer loyalty. The division's transformation into an omnichannel platform has further enhanced its reach and customer engagement.

Oribe

Oribe, founded in 2008 by Oribe Canales and Daniel Kaner, is a pioneering brand in the ultra-luxe hair care category, known for its high-performance, boutique-style products. The brand has expanded significantly, including its acquisition by Kao Corporation in 2018, which facilitated its entry into the APAC region, with a notable launch in Japan in 2021. Oribe's products, such as those in the Serene Scalp Collection, address growing concerns like hair loss and scalp health, leveraging skincare technology. The brand dominates in luxury hair care, particularly in the shampoos segment, which held a 29.82% market share in 2023. Oribe's focus on quality, performance, and client relationships has maintained its strong market presence. For more details, visit their official website.

Living Proof

Living Proof is a renowned brand in the hair care industry, founded in 2005 by a combination of innovative hair stylists and biotech scientists. The brand has pioneered a science-based haircare philosophy, holding over 120 global patents and offering 45 products within seven unique collections. Living Proof has seen significant success with its AI Haircare Advisor, resulting in a 67% conversion rate uplift and a 20% increase in Average Order Value. The brand has also captured over 25,000 emails through this initiative, enhancing its marketing efforts. With 200+ awards, Living Proof continues to be a leader in the prestige haircare space.

Davines

Davines, an Italian family-owned company founded in 1983, is a leading producer of high-quality hair and skincare products, known for its sustainable and regenerative approach. The company, which became a B Corp in 2016, achieved a consolidated turnover of over EUR263 million in 2023, marking a 14% growth from the previous year. Davines products are formulated and produced in Parma, Italy, and are distributed in over 90 countries, with a strong presence in strategic markets like France, where sales grew by 20% in 2023. The brand's haircare products saw a 16% increase in sales, while skincare products from [comfort zone] grew by 13%. Davines is committed to using renewable energy and sourcing ingredients from sustainable sources, such as those from the Slow Food Foundation.