Healthy, vibrant hair is a hallmark of beauty and confidence, yet daily styling, environmental factors, and chemical treatments can leave your locks looking less than their best. Whether you're dealing with split ends, dryness, or overall damage, finding the right products can make a world of difference. The beauty market is vast, but certain brands are renowned for their ability to revive and repair damaged hair. Curious to know which brands have proven their worth in restoring the health and luster of your hair? Discover them below.
Illustration of hair repair
Best brands of hair repair in 2025
Olaplex
Olaplex is a leading brand in the hair care industry, renowned for its innovative hair repair products that restore damaged hair by rebuilding broken disulfide bonds. Founded in 2014, Olaplex has gained significant popularity, with its products recognized by 33% of consumers in the US and nearly 40% in the UK by 2022. The brand's 3-step treatment system, which includes the patented active ingredient bis-aminopropyl diglycol dimaleate, has been proven to increase hair strength and shine through independent laboratory tests. Olaplex generated over $458 million in global net sales in 2023, with its professional channel and direct-to-consumer sales each contributing around $143 million. The company's products are available through various channels, including salons, specialty retail stores like Sephora and Ulta Beauty, and online platforms.
Kérastase
Kerastase, founded in 1964 by scientists at L'Oreal Advanced Research, is renowned as the world's leading luxury professional haircare brand, offering bespoke in-salon treatments and innovative products that address various hair care needs. With a brand awareness of 34% among hair care users in the United States, Kerastase is used by 6% of these users, and 67% of its users show loyalty to the brand. The brand has pioneered several firsts in hair care, including the first care shampoo, scalp care, care mask, and care serum. Kerastase products are sold in over 37,000 salons in 65 countries and are known for their personalized and effective solutions, backed by advanced research and scientific expertise. The brand continues to innovate, with recent launches like the Premiere range, which addresses hair damage amplified by calcium in water. You can learn more about their product range on their official website.
Redken
Redken is a prominent brand in the hair care industry, particularly known for its effective hair repair products. With a brand awareness of 55% among hair care users in the United States, Redken is a trusted name, and 8% of these users actively use its products. The brand's loyalty is high, with 75% of its users likely to use Redken again. Redken's professional hair treatments target specific hair concerns, providing essential nutrients to repair, enhance, and protect hair. For instance, their latest launch, the Acidic Color Gloss range, introduced in January 2024, promises 76% shinier hair with its acidic pH formula. Discover more about Redken's hair treatments.
Moroccanoil
Moroccanoil is a leading brand in hair care, particularly renowned for its argan oil-infused products that excel in hair repair. Founded in 2007, the company has grown exponentially, becoming the #1 hair care oil in the United States and selling its products in over 85 countries worldwide. The Moroccanoil Treatment Original, for instance, increases hair's shine by up to 118% with just one application, according to an independent study. Their repair products, infused with argan oil and other nourishing ingredients, are designed to restore damaged or weakened hair. Moroccanoil's commitment to sustainability and cruelty-free practices further enhances its reputation.
Aveda
Aveda is renowned for its high-quality, naturally derived hair care products, with many of its offerings receiving high satisfaction ratings, such as the Be Curly(tm) Intensive Detangling Masque at 98% and the Shampure(tm) Dry Shampoo at 99.8%. The brand's commitment to sustainability and eco-friendliness is evident in its use of 100% wind power in its primary facility and achieving Zero Industrial Waste to Landfill status. Aveda's products are formulated with plant-derived ingredients, avoiding parabens and petrochemicals, ensuring a safe and healthy experience for users. For instance, the damage remedy(tm) daily hair repair reduces breakage by 90% in just one week and protects hair against thermal damage up to 450deg. Aveda's hair care systems, such as the invati ultra advanced(tm) and botanical repair(tm), are designed to strengthen and repair hair effectively.
Joico
Joico is a pioneering brand in the hair care industry, known for its innovative and technologically advanced products designed to repair and protect hair. Since 1975, Joico has been a leader in using keratin protein in hair care, significantly impacting the industry. Their Defy Damage regimen protects hair from daily heat styling, UV exposure, and environmental pollution, resulting in 80% less breakage and 5X stronger hair, while maintaining over 90% of color vibrancy. The K-PAK collection, powered by SmartRelease liposome technology, repairs years of visible damage and fights future breakage with just one use. Joico's products are formulated to provide immediate results, such as softness, strength, and a healthy-hair transformation. For more details about their hair care solutions, visit their official website.
Paul Mitchell
Paul Mitchell is renowned as one of the best producers for hair repair, holding the top spot as the number one professional hair styling brand worldwide, as recognized by Kline's 2022 Salon Hair Care Global Series. With a brand awareness of 65% in the United States and a usage share of 10% among hair care users, Paul Mitchell is trusted for its exceptional performance and powerful formulations. The brand is particularly noted for its loyalty, with 70% of its users indicating they are likely to use Paul Mitchell again. Founded over 40 years ago, Paul Mitchell has been a pioneer in the beauty industry, including being the first professional hair care company to stand against animal testing in 1980. Its product range, including the recent launch of a scalp therapy collection and Bond Rx, continues to serve the needs of both professional stylists and consumers. For more information, you can explore their official website.
Bumble and bumble
Bumble and bumble is renowned as one of the best producers for hair repair treatments, with a significant presence in the hair care market. In the United States, the brand enjoys a 33% brand awareness among hair care users, and 9% of these users actively use Bumble and bumble products, demonstrating a strong loyalty with 67% of users likely to use the brand again. The Bond-Building Hair Repair Treatment, powered by the Honey Bond-Building Complex, is a weekly rinse-out treatment that repairs hair from the cortex to the cuticle, reducing frizz and adding shine. This treatment is ideal for any hair type damaged by heat, color, or chemicals, and it improves hair's elasticity to prevent breakage. With its high-quality ingredients and effective results, Bumble and bumble stands out as a trusted brand in hair care.
L'Oréal Professionnel
L'Oreal Professionnel is a leading brand in hair repair, renowned for its innovative and effective products. In 2023, the Professional Products Division, which includes L'Oreal Professionnel, reported robust growth of +7.6% like-for-like and +4.0% reported, significantly outperforming the professional beauty market. Key brands like L'Oreal Professionnel and Kerastase drove this growth, particularly with successful haircare products such as the Absolut Repair series. This includes the Absolut Repair Golden Mask and Absolut Repair Shampoo, designed to restore and regenerate damaged hair.
Schwarzkopf Professional
Schwarzkopf Professional is a leading brand in hair repair, offering advanced and powerful technologies like Fibre Clinix, which can make hair up to 10 times stronger and restore its inner and outer structure for up to 60 days. With over 120 years of innovation, the brand has developed numerous groundbreaking products, including the first liquid shampoo and hairspray. Their BC Bonacure range uses skincare technologies like Hyaluronic Acid, Collagen, and Peptides to reverse up to 3 years of hair damage and reduce breakage by up to 95%. The brand's commitment to quality and innovation has earned it a global reputation, with products available in over 150 countries. Schwarzkopf Professional's products are designed to meet individual hair needs, ensuring salon-quality results at home.
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