Finding the right hair color can be transformative, offering not only a fresh look but also a renewed sense of confidence. With numerous brands on the market, it's essential to choose one that not only delivers vibrant, long-lasting color but also cares for your hair's health. From well-established names that have been trusted over the years to innovative newcomers offering unique formulations, the options are both promising and plentiful. Curious to find the best brands that have captured the hearts and trust of consumers worldwide? Explore the selections below to discover top recommendations for achieving that perfect shade while maintaining hair vitality.
Illustration of hair colour
Best brands of hair colour in 2025
L'Oréal Paris
L'Oreal Paris is a leading brand in the hair color market, renowned for its innovative and diverse product lineup. Founded by Eugene Schueller in 1909, L'Oreal has consistently dominated the market with over 20% market share, driven by its extensive portfolio of products such as L'Oreal Paris Excellence Creme and Garnier Nutrisse, which cater to various consumer needs. The brand's commitment to research and development, with over 4,000 scientists and 3,000 tech professionals, has enabled it to introduce cutting-edge hair coloring products. In 2023, L'Oreal's hair color segment accounted for 12.6% of its total sales, with a strong presence in over 150 countries. The brand's global reach and adaptation to local preferences have solidified its position as a market leader. For more information about their products, visit L'Oreal Paris official website.
Clairol
Clairol is a leading brand in the hair color market, known for its high-quality and innovative products. In 1999, Clairol's Nice 'n Easy was the second-best selling hair color product, generating $125 million in sales, with a significant growth of 33% among users aged 13-24. Clairol's products, such as Nice 'n Easy and Textures & Tones, offer 100% gray coverage, natural-looking shades, and moisturizing formulas that enhance hair health. The brand continues to innovate, introducing products like the Root Touch Up Color + Volume 2-in-1 Spray, which provides instant coverage and adds volume to the hair. Clairol's commitment to consumer needs and technological advancements has solidified its position as a top choice in the hair color industry.
Garnier
Garnier, a pioneering brand in hair and skin care for over 100 years, stands out as a leading producer of hair color products. Founded in France in 1904, Garnier revolutionized the hair color market with its Nutrisse range in 1999, which became the #1 nourishing color creme in the U.S. The brand introduced ammonia-free hair color with Olia in 2013, and its products are known for their natural ingredients and innovative formulas. Garnier's Virtual Try-on technology, using augmented reality, has helped over 3 million users worldwide choose their hair colors from the comfort of their homes. The brand's commitment to innovation and consumer trends has driven a 9.4% increase in hair color sales during 2020 compared to 2019.
Wella Professionals
Wella Professionals, a leading brand under Wella Company, is renowned for its exceptional hair color products, solidifying its position as the number one salon color brand globally. In the fiscal year 2023, Wella Company achieved high single-digit growth, with Wella Professionals selling 1.5 tubes of its Koleston Perfect hair color per second. The brand has introduced innovative products like the revamped WELLOXON PERFECT salon color developer, emphasizing sustainability and top-quality color results. Wella Professionals also launched successful products such as Shinefinity, a professional glazing service, which exceeded targets by 4%. For more insights into Wella's impressive growth, explore their achievements on the Modern Salon report.
Schwarzkopf
Schwarzkopf, a brand under Henkel AG & Co., is a leading producer of hair color products, renowned for its innovative and high-quality offerings. With over 120 years of history, Schwarzkopf has pioneered numerous hair care innovations, including the first liquid shampoo, hairspray, and home color product. The brand has achieved significant growth, recording a 65% overall growth and holding a 29% market share in the professional hair care segment in India. Schwarzkopf's products, such as IGORA ROYAL, offer up to 100% white hair coverage and true-to-swatch color results, leveraging advanced High Definition-Technology. The global hair color market, where Schwarzkopf is a key player, is projected to grow at a CAGR of 7.5% until 2032, reaching USD 38.42 billion.
Revlon
Revlon is a leading brand in the hair color market, renowned for its high-quality and innovative products. The company offers a wide range of hair color solutions, including the popular ColorSilk Beautiful Color, which is the #1 brand in the USA and provides 100% gray coverage and salon-quality color and shine. Revlon Professional offers over 300 shades across its sub-brands, catering to various color trends and client needs. The global hair color market, in which Revlon is a key player, was valued at USD 23.15 billion in 2021 and is expected to grow at a CAGR of 5.7% from 2022 to 2028. Revlon's products are enriched with Keratin and Silk Amino Acid, ensuring healthy and shiny hair after coloring.
Matrix
Matrix, a leading professional hair care and hair color company founded in 1980 by Arnie and Sydell Miller, is renowned for its comprehensive range of products that empower salons and stylists. As part of L'Oreal USA's Professional Products Division, Matrix offers a wide array of hair care, hair color, and texturizing products, including popular lines like Biolage, Total Results, and SOCOLOR. The company's commitment to education and innovation supports hairdressers in achieving their creative goals. With a strong presence in the global hair color market, which is expected to grow significantly, Matrix continues to be a pivotal player, especially in North America where the U.S. holds a 75% market share by 2023. You can explore their professional offerings on their official website.
Joico
Joico is a leading brand in the hair care and coloration industry, renowned for its commitment to healthy and vibrant hair. Founded in 1975, Joico has established a strong market share with steady revenue growth, exceeding the industry average in some aspects. Their innovative products, such as LumiShine and Blonde Life, utilize breakthrough technologies like ArgiPlex(tm) to deliver astonishing shine, color longevity, and overall healthier-looking hair. With a global presence and a mission to share the "joi of healthy hair" with salon professionals and clients worldwide, Joico continues to innovate and expand its product lines. The company's annual revenue stands at $78.5 million, with 170 employees contributing to its success.
Redken
Redken is a leading brand in the hair care industry, particularly renowned for its high-quality hair color products. Founded in 1960 by Paula Kent, Redken has evolved into a global leader, now owned by L'Oreal since 1993. The brand offers innovative products like Chromatics, which boasts 100% gray coverage, zero ammonia, and zero irritating odor, with 48 shades for multi-dimensional color results. Over 70% of Redken's shampoos are at least 90% biodegradable, and their color formulas are vegan, aligning with the brand's strong commitment to sustainability. Redken's products are sold in about 50 countries and are favored by 8% of hair care users in the United States, with 75% of these users showing loyalty to the brand. Explore more about Redken's Color Gels Lacquers to achieve professional color results.
Goldwell
Goldwell is a renowned brand in the hair coloring industry, known for its innovative and high-quality products. Established in 1948 by Hans Erich Dotter, Goldwell has consistently delivered advanced hair care and coloring solutions, including its groundbreaking cold perm in 1948 and the introduction of Topchic in 1974. The brand expanded globally, entering the UK in 1958 and North America in the late 1970s and early 1980s. Goldwell's partnership with KAO in 1989 further enhanced its product range, including the launch of ammonia-free Topchic Zero and the innovative Elumen color line. With a focus on salon exclusivity and advanced technology, Goldwell continues to be a leader in the hair coloring market. For more details on their coloring products, you can visit their official website.
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