Top Body Mist Brands: A Guide to Heavenly Scents

Body mists have gained popularity for their light and refreshing scent that offers a subtler aroma compared to traditional perfumes. Many top brands have stepped into the spotlight, each offering a unique blend of fragrances to cater to diverse personal preferences. From floral notes to exotic spices, there's a body mist for every occasion, ensuring you can find just the right scent to match your mood or style. Discover our curated list of the best brands for body mist below and find your perfect match.

Illustration of body mist

Best brands of body mist in 2025

Bath & Body Works

Bath & Body Works is a leading producer of body mists, renowned for its wide range of fragrances and high-quality products. In 2023, the company generated revenues of $7.4 billion, highlighting its strong market presence. With over 1,850 stores in the U.S. and 109 in Canada, Bath & Body Works dominates the market, especially in the body care and home fragrances segment. The brand's popularity is further evidenced by its 5.75 million followers on Instagram as of March 2022. Its products, including body mists, are favored for their refreshing and subtle scents, making them a preferred choice among consumers. For detailed insights into their financial success, you can explore Bath & Body Works' net sales statistics.

Victoria's Secret

Victoria's Secret has emerged as a leading producer of body mists, with significant sales growth driven by their diverse and refreshing fragrance offerings. During the premiere week of the Victoria's Secret Tour '23, the brand's body mist saw a remarkable sales jump of 1,343% compared to the previous week, and their Shimmer Mist experienced a staggering 5,727% sales increase. The body mist market, valued at USD 5.2 billion in 2023, is expected to grow at a CAGR of 4.9% until 2032, with female consumers driving the majority of the demand. Victoria's Secret's body mists are particularly popular for their lighter and more casual scents, aligning with consumer preferences for everyday use. This success underscores the brand's ability to adapt to changing consumer trends and preferences. For more insights into Victoria's Secret's market trends, visit their Amazon trends blog.

The Body Shop

The Body Shop is a prominent player in the body mist market, known for its high-quality and eco-friendly products. The brand's commitment to natural and organic ingredients aligns with the growing consumer preference for sustainable personal care items. In 2023, the global body mist market, which includes brands like The Body Shop, was valued at USD 5.2 billion and is expected to grow at a CAGR of 4.9% from 2024 to 2032. The Body Shop's innovative formulations and diverse fragrance options have contributed to the market's expansion, particularly in regions like North America and Asia Pacific. The brand's strong distribution network, including hypermarkets and online platforms like The Body Shop's official website, further enhances its market presence.

Sol de Janeiro

Sol de Janeiro has emerged as a leading brand in the body mist market, driven by its viral popularity on social media platforms like TikTok, where its products have garnered significant attention. The brand's sales have seen a remarkable 157% growth in the financial year ending March 31, 2024, reaching EUR686 million. Its Brazilian Crush Perfume Mists, particularly the Cheirosa '62, have become highly popular, contributing to a 33% sales increase and over $2 million in earned media value from a summer campaign. Sol de Janeiro's products are known for their sweet, warm gourmand and floral notes, and their ease of use on hair, clothes, and skin. The brand's expansion into travel retail and partnerships with influencers have further boosted its growth. For more details, visit their official Sol de Janeiro website.

Pacifica

Pacifica is a notable brand in the body mist market, known for its high-quality and eco-friendly products. Their Dream Moon Hair & Body Mist, for example, combines grounding sandalwood, patchouli, and pink rose, and is formulated with natural and essential oils, making it a popular choice among consumers seeking vegan and cruelty-free options. Pacifica's products are free from phthalates, parabens, and other harmful chemicals, aligning with the growing trend towards natural and organic ingredients. The brand's commitment to sustainability is also highlighted by its use of recyclable aluminum spray bottles. As the body mist market is expected to grow at a CAGR of 4.6% from 2024 to 2030, brands like Pacifica are well-positioned to capitalize on this trend.

Dove

Dove, a prominent brand under Unilever, is not primarily known for body mists but is a significant player in the personal care industry, including body washes and other skincare products. However, in the broader context of body mists, brands like Bath & Body Works and LVMH dominate the market. The global body mist market, which includes various brands, was valued at $7.8 billion in 2023 and is projected to grow at a CAGR of 5.0% from 2024 to 2035. In terms of market share, North America, particularly the U.S., holds a substantial portion, with the body mist market in the U.S. accounting for around 81.25% of the North American market in 2023. Hypermarkets and supermarkets are key distribution channels, accounting for about 33.95% of the market share in 2023.

Philosophy

Philosophy, a renowned North American skin care and cosmetics brand, has established itself as a prominent producer of body mists, particularly with its fragrances like Amazing Grace and Pure Grace, which debuted in 1996. The brand's expansion into fragrances and bath products in the late 1990s and early 2000s further solidified its position in the market. Philosophy's products, including body mists, are known for their inspirational packaging and effective formulas, with the brand contributing 1% of its U.S. sales to the hope & grace initiative for mental health awareness since 2014. Acquired by Coty, Inc. in 2010, Philosophy continues to innovate and expand its product lines, catering to a wide range of consumers. The brand's commitment to quality and community support has made it a favorite among those seeking high-quality body mists.

Calgon

Calgon, a renowned brand in the personal care industry, has established itself as a leading producer of body mists, capitalizing on the growing demand for lighter and more affordable fragrance options. In 2023, the global body mist market, which includes brands like Calgon, was valued at USD 5.2 billion and is anticipated to grow at a CAGR of 4.9% from 2024 to 2032. Calgon's body mists are popular for their refreshing and casual scents, often featuring natural and organic ingredients that cater to the rising trend of eco-friendly and skin-friendly products. The brand's innovative formulations and packaging have contributed significantly to its market share, particularly in regions like North America where body mists are in high demand. With the market expected to reach USD 8 billion by 2032, Calgon is well-positioned to continue its growth trajectory.

Yves Rocher

Yves Rocher, a renowned French cosmetics and perfume company, is a leading producer of high-quality body mists, leveraging its expertise in botanical ingredients since its founding in 1965. The company, present in 88 countries, is known for its sustainability-conscious and ethically sourced products, which resonate strongly with its predominantly female customer base, 71.2% of whom are women, and 44.4% of whom are between the ages of 35-54. Yves Rocher's commitment to natural and clean beauty has made it a favorite among mid-income groups, with 50% of its customers falling within the EUR25,000-EUR49,999 income bracket. The company's strong market positioning and innovative product lines, such as those utilizing plant DNA extraction techniques, have contributed to its significant market share. As part of the broader hair and body mist market valued at USD 2.3 billion in 2023, Yves Rocher continues to innovate and expand its product offerings.

L'Occitane en Provence

L'Occitane en Provence is renowned for its high-quality body care products, including its popular body mists, which are part of the brand's extensive range of fragrances and skincare items. In the 2023/24 financial year, L'Occitane en Provence recorded sales of EUR1.38 billion, with a 2.7% growth at constant exchange rates, driven significantly by double-digit sales growth in China. The brand's marketing investments, particularly in key markets like China, the US, and Japan, have enhanced its brand positioning and boosted sales. L'Occitane en Provence's products, such as the Almond Shower Oil and Immortelle Divine Cream, have seen significant sales increases due to successful marketing campaigns. The brand's focus on natural ingredients and sensorial experiences continues to attract customers worldwide.