Top Tween-Friendly Skincare Brands for Glowing Confidence

Navigating the world of skincare for tweens can be a daunting task, especially with the vast array of options available today. Choosing the right products is crucial as their skin is often more sensitive and requires gentle yet effective care. From cleansers to moisturizers specially formulated for their age group, the right brands can make all the difference in promoting healthy and balanced skin at a young age. To help you make an informed decision, we've compiled a list of the best skincare brands tailored specifically for tweens below.

Illustration of skincare for tweens

Best brands of skincare for tweens in 2025

CeraVe

CeraVe is highly regarded as one of the best skincare brands for tweens, particularly for those with acne-prone skin, with 37% of Gen Z in the U.S. favoring it in 2024. Developed with dermatologists, CeraVe offers a range of products that include essential ceramides and MultiVesicular Emulsion Technology (MVE) to provide long-lasting hydration and restore the skin barrier. Their acne treatments, such as the Acne Control Gel with 2% salicylic acid, are designed to clear acne and minimize blackheads without causing dryness. CeraVe's products are also recommended by dermatologists and are suitable for various skin types, including sensitive, oily, and combination skin. The brand's commitment to skincare science and effective formulations makes it a trusted choice for teenage skincare routines. For more detailed information on teenage acne skincare routine, visit their website.

Cetaphil

Cetaphil is a highly recommended skincare brand for tweens, particularly those with oily to acne-prone skin, due to its gentle and effective formulas. It held a 15% market share in the US in 2020 and is the #1 doctor-recommended sensitive skincare brand, with products clinically tested to defend against signs of skin sensitivity such as dryness, irritation, and roughness. Cetaphil's PRO DERMACONTROL(r) Oil Control foam wash and Gentle Salicylic Acid cleanser are especially beneficial for teens with combination to oily skin and active acne. The brand's commitment to dermatological endorsement and scientific research has made it a favorite among Gen Z consumers, who prioritize healthy skin. With over 75 years of collaboration with dermatologists, Cetaphil's products are trusted for their efficacy and skin tolerability. Learn more about these trusted skincare solutions on their official website.

Neutrogena

Neutrogena is a renowned brand for skincare, particularly suitable for tweens, offering gentle and effective products that cater to developing skin. With a history of innovation, Neutrogena introduced the first moisturizer with SPF and has continued to develop science-backed skincare, such as the Hydro Boost and Collagen Bank lines, to address various skin needs. Despite facing market share declines from 23% in 2019 to less than 14% in 2023, Neutrogena remains a trusted name, especially with its recent efforts to regain youth appeal through TikTok and new product launches. Their products, like the Neutrogena Ultra Gentle Daily Cleanser and Hydro Boost Hydrating Serum, are recommended for their non-comedogenic and hydrating properties, making them ideal for young skin. Neutrogena's commitment to sustainability and accessibility further solidifies its position as a top choice for tween skincare. Learn more about why Neutrogena continues to be a pioneering force in the skincare industry.

La Roche-Posay

La Roche-Posay is highly regarded as one of the best skincare brands for tweens, recommended by 90,000 dermatologists worldwide. It offers a unique range of daily skincare products developed for every skin type, addressing various skin concerns and complementing prescription treatments. The brand's products are formulated with its exclusive selenium-rich La Roche-Posay Thermal Spring Water, known for its soothing and antioxidant properties. With over 750 clinical studies and 25 years of extensive research, La Roche-Posay ensures efficacy and safety, even for sensitive skin. In 2024, it was among the favorite skincare brands of Gen Z, with a 5% share in the U.S. market. For more information, visit their official website.

Paula's Choice

Paula's Choice is renowned for its science-backed skincare products, making it an excellent choice for tweens struggling with skin issues. The brand, founded by Paula Begoun, the 'Cosmetics Cop,' offers products like the Skin Perfecting 2% BHA Liquid Exfoliant, which contains salicylic acid to effectively clear pores and reduce breakouts. This product has a pH of 3.5 and is designed for stubborn skin issues, providing potent anti-aging benefits and visibly improving sun damage. With consistent use, it can clear spots, minimize enlarged pores, and leave the skin smoother and even-toned. This product has been highly effective for teens, showing significant improvements in just a week.

Aveeno

Aveeno is a highly regarded brand for skincare, particularly for tweens, with a brand awareness of 84% among face care users in the United States and a usage share of 31%. The brand is known for its natural ingredients, such as prebiotic oat, which is clinically proven to moisturize skin for 24 hours and promote a balanced skin microbiome. Aveeno's products, like the Kids Sensitive Skin Face & Body Gel Cream, are hypoallergenic, paraben-free, and phthalate-free, making them suitable for sensitive skin. The brand's loyalty is strong, with 27% of users likely to use Aveeno again, indicating an 87% loyalty rate among its users. Aveeno's consistent brand positioning and natural ingredient focus have made it a trusted choice for skincare needs.

First Aid Beauty

First Aid Beauty is a highly regarded brand for skincare, particularly suitable for tweens due to its gentle and effective products. The brand offers a range of skincare items, such as the Facial Radiance Pads with Glycolic and Lactic Acids, the Ultra Repair Cream for intense hydration, and the Pure Skin Face Cleanser, which is fragrance-free and highly recommended for sensitive skin. These products are known for their gentle formulas, with many containing active ingredients like 10% AHA and 0.3% Retinol Complex, making them ideal for young skin. The brand's products are also affordable, with most items priced under $50, and are often praised for their effectiveness in improving skin texture and reducing breakouts. First Aid Beauty's commitment to gentle, non-comedogenic formulations makes it a trusted choice for young skincare enthusiasts. Explore their best-selling skincare products for more information.

Glow Recipe

Glow Recipe is highly recommended as one of the best producers of skincare products for tweens, offering clean, fruit-forward, and clinically effective formulas that cater to the ever-changing skin needs of young individuals. Their products, such as the Watermelon Glow Niacinamide Dew Drops and the Watermelon Glow PHA+BHA Pore-Tight Toner, are praised for their gentle yet powerful actives and are suitable for various skin types, including sensitive skin. The brand is vegan, cruelty-free, and Leaping Bunny certified, ensuring high standards of ethical and environmental responsibility. With a commitment to sustainability and charitable giving, Glow Recipe stands out for its eco-friendly packaging and carbon-neutral practices. Their products have received high ratings, such as the Watermelon Glow Niacinamide Dew Drops Jumbo rated 4.9 out of 5.

Bioderma

Bioderma is highly regarded as one of the best producers of skincare products for tweens, particularly with its focus on respecting and protecting the skin's barrier. The brand, which has been around since the 1970s, works closely with dermatologists and pharmacists to formulate products that support the healthy function of the skin. Bioderma's Sebium range is specifically tailored for oily and acne-prone skin, offering a variety of cleansing and care products recommended by dermatologists. Their popular Sensibio Micellar Water is a cult favorite, often used as part of a double cleanse routine. This eco-biology approach ensures that Bioderma's products are gentle and effective for young skin. Learn more about how Bioderma caters to tweens with oily and acne-prone skin.

The Ordinary

The Ordinary is a highly regarded brand for skincare, particularly for tweens and teens, due to its effective and gentle products. Despite the recent trend of tweens engaging in complex skincare routines, many dermatologists recommend that young skin only needs a simple regimen of a cleanser, moisturizer, and sunscreen, which The Ordinary provides with products like Squalane Cleanser, Hyaluronic Acid, and Natural Moisturizing Factors. However, brands are cautioning younger users against using harsh products, with some advising against exfoliators and treatments containing acids and retinol for those under 14. The Ordinary's products are often recommended for their hydrating and nourishing properties, making them suitable for young skin. For example, their Daily Set, which includes the Squalane Cleanser, Hyaluronic Acid, and Natural Moisturising Factors, is a good starting point for teens introducing themselves to skincare. You can learn more about how The Ordinary is suitable for teens by visiting their website here.