Top Stylish Wrapping Paper Brands to Elevate Your Gift-Giving

Wrapping paper plays an essential role in adding a festive or elegant touch to gift-giving, making the choice of brand an important consideration. From high-quality materials to stunning designs, select brands have established themselves as leaders in the world of gift wrap. Whether you appreciate a luxurious feel or an eco-friendly option, there are brands ready to meet your every need. Ready to discover the top choices for gift-giving perfection? Check out our curated list below.

Illustration of wrapping paper

Best brands of wrapping paper in 2025

Hallmark

Hallmark, a leader in the gift-wrapping industry since its first departure from greeting cards with decorative envelope lining papers in the early 1900s, continues to be a top choice for consumers; the wrapping paper segment, which includes Hallmark, held a significant 35.42% of the market share in 2023, with paper and paperboard being the most popular material at 45.56% due to its sustainability; the brand offers a wide variety of designs and premium materials, from embossed to metallic, making them a go-to for various occasions such as birthdays and holidays; this preference for wrapping paper is driven by the emotional impact it has on recipients and its cost-effectiveness; you can find a wide selection of Hallmark wrapping paper on their website, perfect for all your gifting needs.

Rifle Paper Co.

Rifle Paper Co. is renowned for producing high-quality wrapping paper with unique patterns and vibrant designs, featuring Anna Bond's hand-painted illustrations and distinctive color palettes. Their products are printed on premium, often FSC-certified, uncoated text weight paper, with some designs incorporating metallic gold foil accents, and available in various formats such as rolls and pre-cut sheets, making them a top choice for gift presentation. Explore their collection to find the perfect wrapping solution for any occasion.

Paper Source

Paper Source, established in 1983, is a premier retailer known for its high-quality and unique wrapping paper, featuring in-house designs and collaborations, offering a variety of styles including flat wrap, handmade options, and eco-friendly stone paper. With a focus on a distinctive color palette and aesthetic, Paper Source is a top choice for gift presentation with their wide selection of fine papers. You can explore their wrapping paper options on their website.

Wrappily

Wrappily is a brand that stands out as a top producer of eco-friendly wrapping paper, using 100% recyclable and compostable newsprint with double-sided designs, printed with soy-based inks on local newspaper presses, and is a woman-owned company that started in 2013. Wrappily's unique approach to gift wrap addresses the issue of millions of tons of waste generated annually, offering a sustainable alternative made with recycled content, and their packaging is also compostable. Wrappily's products are made in the USA with a short supply chain, and are available in a variety of patterns including collaborations with independent artists.

The Container Store

The Container Store, established in 1978, is known for its organizational products, and while their holiday sales, including wrapping paper, experienced a 15.8% decline in a recent quarter, they still offer a wide variety of high-quality wrapping paper, ranging from minimalist to vintage designs, with a focus on coordinating styles and a strong emphasis on quality, making gift wrapping easier and more enjoyable for customers. With gross profit margins of approximately 59 percent in 2013, they continue to be a trusted source for wrapping essentials.

Sugar Paper

Sugar Paper, established in 2003, is a brand renowned for its high-quality, stylish designs, with a mission to bring a fresh take on classic stationery, and they are now recognized as a top producer of wrapping paper, collaborating with Target to offer premium gift wrap with gridlines on the back for easy cutting; their wrapping paper is known for its thick, durable feel and comes in various colors and patterns. The brand has also been featured in publications like Vogue and InStyle and partners with other companies such as Paperless Post. Impressively, the company's 2016 net profits were projected to be ten times that of 2015. You can find their products on their website.

Papyrus

Papyrus, established in 1950, began as a family business importing fine papers and has since evolved into a leading brand known for its artistic and high-quality gift wrap, with wrapping paper holding approximately 50% of the global market share in the gift wrapping industry. Their dedication to craftsmanship includes partnering with global artists and using handmade processes, with their products being sold throughout North America. Papyrus is recognized as a key player in the gift wrapping industry alongside other major brands such as Hallmark and American Greetings. You can explore their diverse range of products on their official website.

Minted

Minted offers a wide selection of over 350 unique wrapping paper designs created by independent artists, featuring thick, luxurious paper with a matte finish. They are known for their high-quality paper that is easy to fold and does not tear, with options for foil patterns. You can purchase their wrapping paper starting at five sheets for $15.

Target

Target's Wondershop brand is a popular choice for high-quality and affordable wrapping paper, offering a variety of designs from classic to modern, with many rolls available in 25, 50, or even 90 square feet, frequently featuring reversible options and unique prints. While the global gift wrapping market was valued at USD 15.1 billion in 2018, Wondershop contributes significantly to Target's strong holiday sales, particularly within their "Wonder Shop" displays.

Meri Meri

Meri Meri, an award-winning brand, is renowned for producing high-quality wrapping paper, often featuring vibrant colors, unique designs, and special embellishments like neon prints and holographic foil. They focus on using sustainable FSC paper and offer various sizes, such as 19.625 x 27.5 inches and 500mm x 700mm, to make any gift look extra special. Known for their attention to detail, Meri Meri provides paper with solid color reverses and coordinating designs, consistently researching new sustainable materials and technologies to reduce environmental impact. This dedication to quality and eco-consciousness is evident in their reuse-focused products and efforts to minimize plastic in packaging.