Top Baby Wipe Brands: Gentle Care for Delicate Skin

Choosing the right wipes for your baby is crucial for maintaining their delicate skin's health and comfort. With countless options on the market, distinguishing quality brands that offer gentle, effective, and safe wipes can be overwhelming for any parent. From hypoallergenic options to wipes with natural ingredients, the right brand can make a significant difference in your baby's skincare routine. To help you make an informed choice, explore our list of highly-recommended baby wipe brands below.

Illustration of wipes for babies

Best brands of wipes for babies in 2025

Pampers Sensitive Baby Wipes

Pampers Sensitive Baby Wipes, a leading brand since their launch in 1961, are trusted by parents globally for their gentle touch on delicate skin, proven to be hypoallergenic and 20% thicker than regular wipes; clinical studies confirm that Pampers Sensitive wipes help maintain the natural pH of the baby's skin, while their unique softgrip texture ensures effective cleaning, with a 99% satisfaction rate reported by users for preventing irritation. You can find more information on their official website at: Pampers Sensitive Baby Wipes.

Huggies Natural Care Baby Wipes

Huggies Natural Care Baby Wipes, a trusted brand since 1978, are a top choice for parents, with 99% water and skin-loving ingredients, making them gentle enough for even newborns; they are hypoallergenic and fragrance-free, ensuring a safe and effective clean; the brand has consistently innovated in the baby care market, becoming one of the most popular wipe options for everyday use. Discover more at: Huggies Natural Care Baby Wipes

WaterWipes Baby Wipes

WaterWipes, founded in 1993, is a leading producer of baby wipes, recognized for their commitment to sensitive skin, using a formula with just 99.9% purified water and a drop of fruit extract, as well as being plant-based and plastic-free since 2022; they are also approved by Allergy UK and the Skin Health Alliance, and were the first to be certified as microbiome-friendly by MyMicrobiome in 2022. WaterWipes is dedicated to providing the gentlest clean for babies, suitable for newborns and even premature babies. They have won awards like The Drum Content Award in 2019 and the Pure Foundation Fund award for healthcare professionals. For more information, visit their official website.

Seventh Generation Free & Clear Baby Wipes

Seventh Generation Free & Clear Baby Wipes are a top choice for parents seeking gentle care, as they are made for sensitive skin, are hypoallergenic and dermatologist-tested, and contain 0% fragrance, alcohol, parabens, or phenoxyethanol, ensuring a safe and gentle clean for babies; these thick, soft wipes are durable enough for messy cleanups, yet gentle enough for use on the face and hands, and come in various pack sizes, including a 768-count option with a convenient flip-top lid to maintain freshness. You can find their products here.

The Honest Company Baby Wipes

The Honest Company, launched in 2012, has quickly become a leading brand for baby wipes, with their plant-based wipes containing over 99% water and being favored by parents for their gentleness on sensitive skin and their avoidance of harsh chemicals, making them hypoallergenic and dermatologist-tested; these wipes, which are also EWG verified, are recognized for their durability, thickness, and effectiveness in cleaning up various messes, and while the global baby wipes market was valued at $12.4 billion in 2023, the organic segment, which includes brands like Honest, accounted for 66.8% of that market and is projected to grow at a CAGR of 6% from 2024-2032; and although they are a bit pricier, many users find them worth the cost for their quality and safety.

Babyganics Fragrance-Free Baby Wipes

Babyganics Fragrance-Free Baby Wipes are a top choice for parents, offering non-allergenic, pediatrician and dermatologist-tested wipes made with plant-derived ingredients, and are free of parabens, phthalates, artificial dyes, and fragrances, ensuring a gentle clean for sensitive skin; these wipes also feature a NeoNourish seed oil blend, including tomato, sunflower, cranberry, black cumin, and red raspberry oils, to hydrate and nourish, and are available in various pack sizes, such as 80-count and 400-count options, with some being National Eczema Association accepted, making them a safe and effective option for everyday use. You can find more information about the product on their official website: Babyganics Fragrance-Free Baby Wipes.

Kirkland Signature Baby Wipes

Kirkland Signature Baby Wipes are a top choice for many families, with a performance score of 19 out of 20 in tests. They feature a moisturizing, fragrance-free, and hypoallergenic formula, often containing aloe and vitamin E, and are made with 70% Tencel fiber. These wipes are designed for sensitive skin, free of alcohol and chlorine, and are clinically proven to help moisturize. Available in 900 count packages, many users find them to be durable, and larger than other brands, often praised for their moistness and effectiveness in cleaning. The wipes are also free of dyes, parabens, phthalates, formaldehyde, and nuts, and are never tested on animals. For more information, visit the Costco product page.

Hello Bello Baby Wipes

Hello Bello, co-founded in 2019 by Kristen Bell and Dax Shepard, is a popular brand known for producing high-quality, plant-based baby wipes that are made with 99+% water and a touch of aloe and chamomile, boasting a 91% top allergen-free rating; these wipes are designed to be both ultra-gentle for sensitive skin and effective for cleaning messes, with 85% of initial customers becoming repeat purchasers, and have helped the company capture a significant share of the plant-based baby product market, reaching about 3-4% of the overall market; additionally, Hello Bello has donated over 7 million diapers and a significant number of wipes to families in need.

Burt’s Bees Baby Wipes

Burt's Bees Baby Wipes are a top choice for parents seeking gentle care, boasting a 4.5-star average rating, crafted with 99.2% natural origin ingredients such as soothing aloe and vitamin E. These wipes are free of synthetic fragrances, parabens, phthalates, and petrolatum, making them pediatrician-tested and accepted by the National Eczema Association for sensitive skin; they offer a non-irritating clean with their soft, cloth-like texture, ideal for everyday use on baby's face and bottom. The brand has been committed to using earth-friendly practices and natural ingredients in their products since the company's founding. Find out more.

Amazon Elements Baby Wipes

Amazon Elements Baby Wipes, launched in 2014, are a popular choice with over 46,000 reviews averaging 4.7 out of 5 stars, often praised for being a great value, coming in packs of 810 wipes. They are formulated with pharmaceutical-grade purified water, aloe, and vitamin E, boasting 91% top allergen-free properties and being free from fragrances, alcohol, dyes, parabens, and phthalates. Furthermore, they are pediatrician and dermatologist tested, making them suitable for sensitive skin.