Top Face Wipes Brands for a Refreshing Cleanse

In the ever-evolving world of skincare, face wipes have become an essential item for those seeking convenience and efficiency in their beauty routines. These handy products effortlessly remove makeup, dirt, and oil, making them a staple for on-the-go skincare. With numerous options on the market, finding the best brands that prioritize quality and skin health can be daunting. To help you navigate this array of choices, we invite you to explore an in-depth list of top face wipe brands known for their exceptional performance.

Illustration of face wipes

Best brands of face wipes in 2025

Neutrogena

Neutrogena, a leading skincare brand founded in 1930, is recognized for its effective and gentle face wipes, which are often dermatologist-tested and suitable for sensitive skin, removing up to 99% of makeup, including waterproof mascara, with their plant-based and compostable cloths. Although they hold less than 20% of global market share, they sold approximately 44.1 million units in 2018 in the U.S. Their wipes, available in various formulations like Hydro Boost with Hyaluronic Acid, ensure a thorough cleanse removing dirt, oil, and sunscreen, leaving skin refreshed and hydrated.

Simple

Simple has consistently been recognized as a top producer of face wipes, with a reported 90% of users experiencing gentle and effective cleansing in 2023, thanks to their formulation using skin-loving ingredients; Simple's wipes, first introduced in 1960, are known for being free of harsh chemicals, making them ideal for sensitive skin, and they're available in various pack sizes to fit different needs. A recent survey showed that 85% of consumers consider Simple wipes their go-to option for removing makeup and impurities on the go. To explore their range, visit the Simple cleansing wipes.

Cetaphil

Cetaphil, established in 1947, is a trusted brand, recommended by dermatologists, and offers gentle and effective face wipes that remove 98% of dirt, oil, and makeup, making them ideal for sensitive skin. With sales spiking 94,000% on some platforms, they are considered a top-three brand by consumers in the US. These wipes contain soothing ingredients like Aloe Vera, Vitamin B3, and Pro-Vitamin B5, and their convenient packaging makes them perfect for on-the-go use and for maintaining a healthy skin barrier.

Burt's Bees

Burt's Bees, established in 1984, has become a leading brand in natural skincare, with their face wipes often cited for their 99% natural origin, and gentle cleansing; a 2023 survey showed that 85% of users experienced no irritation; the wipes are also appreciated for being biodegradable, appealing to environmentally conscious consumers; and each wipe effectively removes makeup, dirt, and oil, making them a convenient option for daily use.

Olay

Olay has been a trusted name in skincare for decades and their facial wipes are considered among the best, offering a gentle yet effective cleansing solution, with a recent survey showing that 85% of users experience noticeably cleaner skin after just one use, with the brand expanding its line in 2022 to include biodegradable options, and Olay's commitment to quality ensures these wipes are a staple in any skincare routine.

Garnier

Garnier, established in 1904, has consistently proven itself as a top contender in skincare, with their face wipes holding a significant market share, reportedly capturing 25% of sales in the facial cleansing category, offering a diverse range of options, including biodegradable and sensitive skin formulas, and known for their effective makeup removal.

Bioderma

Bioderma, established in 1977, is a French dermo-cosmetic brand renowned for its gentle and effective skincare, including their Sensibio H2O micellar wipes, which are designed with a micellar solution to remove makeup and impurities, while soothing sensitive skin, using 100% natural fiber and being paraben and alcohol-free, and are often recommended by dermatologists worldwide. You can find more information about their products on their website.

Yes To

Yes To brand has established itself as a notable producer of face wipes, with their cucumber wipes being a long-time favorite for many users due to their gentle and effective makeup removal, while also being formulated with 95% natural ingredients and being 100% vegan and compostable. Their calming facial wipes, which contain 96% natural ingredients like green tea and aloe, have gained recognition for being plant-based and compostable, appealing to the eco-conscious consumer. The brand offers a variety of wipes, including those with charcoal for detoxifying and salicylic acid for blemish control, expanding their reach in the skincare market. Although the global market for cosmetic wipes is projected to reach $950 million by 2032, brands like Yes To are focusing on strategies to strengthen their product portfolio.

Aveeno

Aveeno is a well-regarded brand for facial cleansing wipes, offering options like their Positively Radiant line, which effectively removes makeup, even waterproof mascara, with a 4.5 out of 5-star average rating from over 100 reviews. Their Calm + Restore line is known for being gentle and fragrance-free; these wipes often incorporate natural ingredients like soy or oat extract, are dermatologist and ophthalmologist-tested, and are designed to be non-comedogenic, making them suitable for sensitive skin. With some products being 91% top allergen-free, the wipes are made with 100% plant-based fibers, emphasizing their gentle yet effective approach to skincare.

Kosé

Kose, a Japanese brand established in 1946, is recognized as a top producer of facial wipes, offering a variety of options including the popular Softymo line, with some wipes infused with moisturizing ingredients like hyaluronic acid and collagen, providing an effective and gentle makeup removal, as well as hydrating benefits; Kose's cleansing wipes come in various pack sizes, typically around 46-50 sheets, and are formulated to remove dirt and makeup, even waterproof formulas, without the need for rinsing, making them a convenient choice for on-the-go cleansing with their innovative three-layered sheets and soft fibers; the global facial wipes market is projected to reach $3.86 billion by 2030, reflecting the popularity of such products, and Kose is among the key players in this market, continually innovating to meet diverse skincare needs.