Top Water Jug Brands: Quench Your Thirst Stylishly!

When it comes to staying hydrated, having a reliable water jug can make all the difference in maintaining your daily intake goals. With numerous brands offering innovative features, such as insulation technology and ergonomic designs, finding the perfect water jug can be both an exciting yet overwhelming task. Our compiled list of the best brands for water jugs will guide you through the top options that combine functionality with style, catering to a wide range of needs and preferences. Discover the leading names and innovative products in the market below.

Illustration of water jug

Best brands of water jug in 2025

Brita

Brita, a globally renowned brand, is a leading producer of water filter jugs, with over 20 billion litres of water processed through its products annually. Founded in 1966 by Heinz Hankammer, Brita operates with 30 national and international subsidiaries and branches, generating 81% of its turnover outside the German market. The company has a significant presence in 69 countries and employs 2,314 people worldwide as of 2023. Brita's product portfolio includes a range of water filter jugs, taps, and professional-grade solutions, making it a trusted name in water purification. With a strong global footprint, Brita continues to innovate and expand its market share.

Zerowater

ZeroWater stands out as one of the best producers of water filter pitchers, renowned for its advanced 5-stage technology that removes 99.9% of Total Dissolved Solids (TDS) from tap water, including 99.7% of lead and 95% of PFOA/PFOS. In rigorous testing, ZeroWater consistently achieved a 100% reduction in TDS, outperforming other brands like Brita and PUR. This excellence has earned ZeroWater top rankings in 2024, with its 12-cup Water Filter Pitcher being hailed as the best overall filter pitcher. Despite its higher ongoing costs, ZeroWater's filters provide the purest-tasting water, making it a preferred choice for health-conscious consumers. The brand's commitment to quality is further underscored by its inclusion of a TDS testing meter with every pitcher. For more detailed insights, you can visit their website.

PUR

PUR is a leading brand in the at-home water filtration category, renowned for its effective water jug filters that can remove more than 99% of pharmaceutical compounds and up to 61 contaminants from tap water, including 98% of lead and 99.9% of microbial cysts, as reported in 2008. Their filters are certified to reduce twice as many contaminants as Brita filters and help replace up to 3,000 plastic water bottles per year, making them an environmentally friendly choice. You can learn more about their innovative water filtration solutions on their official PUR website.

Camelbak

CamelBak is a leading brand in the water bottle market, known for its high-quality and innovative products. The company is a key player in the reusable water bottle market, which is expected to grow at a CAGR of 4.6% from 2025 to 2030, reaching USD 12.61 billion by 2030. CamelBak's products, such as the Podium Steel and Titanium bottles, are praised for their durability, insulation, and high-flow design, making them ideal for various activities. The brand's commitment to quality and sustainability aligns with the growing consumer preference for reusable water bottles, driven by environmental concerns. CamelBak's products are 100% free of BPA, BPS, and BPF, and are designed to keep water cold for extended periods.

Soma

Despite some criticisms, Soma Water is recognized as a player in the water filter jug market, although its filters have been questioned for their effectiveness. The global water filter jug market, which includes Soma, is estimated to be valued at USD 950.8 million in 2024 and is expected to grow at a CAGR of 7.1% until 2031. Soma's products are known for their aesthetic design and environmental friendliness, using recyclable glass. However, a study indicated that Soma filtered water tasted statistically indistinguishable from tap water. North America, where Soma operates, holds 39.4% of the market share in 2024. For more information about their products, visit their Soma Water Carafe page.

Aquasana

Aquasana is a leading brand in water filtration, renowned for its innovative and high-performance products, including the award-winning Clean Water Machine and Clean Water Bottle. The company's patented Claryum® technology removes over 66 contaminants, including lead, chlorine, and pharmaceuticals, while retaining health-enhancing minerals. Aquasana's whole-house filters, such as the Rhino®, can remove up to 97% of chlorine for 1 million gallons or 10 years. With a strong commitment to environmental stewardship, Aquasana's products are designed to minimize waste and reduce the impact of plastic bottles. The company has achieved significant growth, tripling its business in six years and combining with A.O. Smith Corporation in 2016 to further enhance its capabilities. For more information, visit their official website.

Hydro Flask

Hydro Flask is a leading brand in the insulated water bottle market, known for its robust growth and market dominance. In the first quarter of 2021, Hydro Flask resumed its strong growth rate, considerably increasing its market share and leading the U.S. insulated water bottle category by more than double the share of its nearest competitor. The brand has seen significant gains both domestically and internationally, with notable growth in Canada, EMEA, Asia Pacific, and Latin America. Hydro Flask's innovative products, such as the Outdoor Kitchen Collection and the new Travel Bottle, have contributed to its quarterly gains and expanded its consumer base. The brand's nearshoring initiative has also enhanced its operational efficiency and reduced geopolitical risks. For more details on Hydro Flask's offerings, visit their official website.

Santevia

Santevia Water Systems is a leading producer of water filter jugs, known for its innovative and eco-friendly products. The company, based in Delta, BC, Canada, generates an estimated annual revenue of $2.7 million and employs 18 people, with a revenue per employee of $150,600. Santevia's products, such as the Alkaline Water Pitcher, reduce chlorine, heavy metals, and contaminants while remineralizing water with calcium and magnesium, creating alkaline, pH-balanced water. Their filters can last up to two months and are designed for ease of use and low maintenance costs. Santevia also contributes to philanthropy, donating 10% of their profits to support clean drinking water projects and education initiatives globally. Explore more about the Santevia Mineralized Slim Series Filter available on Walmart.

Invigorated Water

Invigorated Water stands out as a top producer of water jugs, particularly with its alkaline water filters that elevate the pH of water and add essential minerals like Calcium, Magnesium, and Zinc. Their filters are NSF Certified, ensuring safe hydration by removing contaminants while retaining essential minerals. The brand offers a 60-day money-back guarantee and a subscribe-and-save program for long-lasting filtration. Customers praise the quick setup and high-quality water taste, with many reporting improved hydration and energy levels. The filters are also eco-friendly, contributing to reducing plastic pollution.

LifeStraw

LifeStraw is a leading brand in the water filter market, known for its innovative and effective products. The LifeStraw personal water filter, for instance, removes 99.9999% of bacteria and protozoa, and can filter up to 1,000 gallons (4,000 liters) of water, making it a reliable choice for hiking, backpacking, and emergency situations. This brand is part of the rapidly growing water filter jug market, which is expected to reach USD 1,536.9 million by 2031, growing at a CAGR of 7.1% from 2024 to 2031. LifeStraw's products are also recognized for their durability and affordability, with the personal water filter weighing only 2 ounces (56 grams) and costing around $20. The brand's presence in the Asia Pacific region, particularly in countries like India and China, is also significant due to the region's rapid urbanization and growing health awareness.