Top Water Filter Jug Brands for Pure H2O Enjoyment

In today's world, where clean drinking water is essential, water filter jugs have become a staple in many households. With numerous brands available, choosing the right one can be overwhelming. Top brands like Brita, PUR, and ZeroWater consistently earn high praise for their advanced filtration technology and user-friendly designs. For a detailed look at these brands and to discover which might best suit your needs, read on below.

Illustration of water filter jugs

Best brands of water filter jugs in 2025

Brita

Brita GmbH is a leading producer of water filter jugs, known for its high-quality products that cater to the growing demand for purified water. In 2024, Brita contributed significantly to the global water filter jug market, which was valued at USD 969.2 million and is expected to grow at a CAGR of 7.2% from 2024 to 2031. Brita's products are popular in North America, where the company has substantial manufacturing facilities to meet the large domestic demand. The brand's extensive marketing campaigns and stringent quality checks have made water filter jugs a necessity in many households. With its innovative product variants and enhanced features, Brita continues to drive market expansion.

PUR

PUR is one of the leading brands in the water filter jug market, known for its high-quality and effective filtration systems. The brand, along with others like Brita, dominates the market, particularly in North America, which holds around 39.4% of the global market share in 2024. PUR's products are favored for their ability to remove contaminants, contributing to the growing demand driven by rising health consciousness and concerns about water quality. The global water filter jug market, in which PUR is a key player, is expected to grow from USD 950.8 million in 2024 to USD 1,536.9 million by 2031, with a CAGR of 7.1%. This growth is fueled by factors such as rapid urbanization, growing health awareness, and innovative product variants. For more details about their cutting-edge filtration solutions, visit the PUR website.

ZeroWater

ZeroWater is renowned as one of the best producers of water filter jugs, praised for its advanced 5-stage filtration technology that removes 99.9% of Total Dissolved Solids (TDS) from tap water. Their filters are certified to reduce 99.7% of lead and 95% of the forever chemicals PFOA/PFOS, ensuring cleaner and healthier drinking water. ZeroWater's products have been tested and highly recommended by experts, topping lists such as those from Forbes, Real Simple, and CNET. The system also includes a handheld TDS meter to measure water purity, and the company offers a recycling program for used filter cartridges. With its impressive filtration capabilities, ZeroWater stands out in the market, which is expected to grow at a CAGR of 7.1% from 2024 to 2031. For more detailed information, you can visit ZeroWater's official website.

Aquagear

The Aquagear brand is renowned for its high-performance water filter jugs, particularly the Aquagear Filter Pitcher, which removes 20 times more contaminants than traditional pitchers and lasts for 120 gallons. It excels in chlorine removal and flow rate tests, reducing chlorine levels from 10 ppm to 0.5 ppm, and filters a full reservoir in just 3 minutes and 30 seconds. Despite some design flaws, the pitcher is praised for its effective filtration, retaining the natural taste of water and eliminating about 65% of forever chemicals. Aquagear's product is backed by a lifetime guarantee and a recycling program, enhancing its value. The brand's commitment to quality and customer satisfaction has made it a favorite among users.

BWT

BWT is a leading brand in the water filter jug market, known for its innovative and high-quality filtration solutions. The global water filter jug market, which includes BWT products, is estimated to reach USD 1,536.9 million by 2031, growing at a CAGR of 7.1% from 2024 to 2031. BWT's products, such as the BWT bestprotect, offer advanced features like limescale prevention and consistent pH levels, enhancing the sensory quality of water. The brand's solutions are particularly valued in the hospitality sector for their ability to optimize water quality for various applications. With a strong presence in the market, BWT continues to drive innovation and customer satisfaction.

Soma

Soma is a renowned brand in the water filter jug market, known for its high-quality and sustainable products. The Soma 10-Cup Filtered Pitcher, made from shatter-resistant borosilicate glass, holds 6 glasses (48oz) of fresh filtered water and uses activated coconut shell carbon and charcoal to remove contaminants like chlorine, mercury, and other unwanted tastes or odors. Each Soma filter provides two months of clean drinking water, aligning with the growing health consciousness and demand for clean water solutions. The global water filter jug market, which includes brands like Soma, is expected to grow at a CAGR of 7.1% from 2024 to 2031, reaching a value of USD 1,536.9 Mn by 2031. Soma's commitment to sustainability and performance makes it a preferred choice among consumers.

Invigorated Water

Invigorated Water stands out as a top producer of water filter jugs, offering products like the pH RESTORE Glass Water Pitcher and the pH Refresh Alkaline Water Filter Pitcher. These pitchers utilize multi-stage filters, such as the PH001, which remove over 90% of contaminants like lead, chlorine, and microplastics, while adding essential minerals to increase the water's pH to 9+. Each filter can last up to 96 gallons, equivalent to 720 single-use filtered water bottles. The brand's filters are certified by SGS and made from BPA-free, food-grade materials. With a 60-day money-back guarantee, Invigorated Water ensures customer satisfaction and environmental sustainability.

Epic Water Filters

Epic Water Filters stands out as a leading brand in the water filter jug market, renowned for its innovative and effective filtration solutions. Their Epic Pure Water Filter Pitcher is designed to remove over 99.9% of contaminants, including PFAS, heavy metals, and fluoride, producing up to 150 gallons of purified water. This eco-friendly option helps reduce the reliance on bottled water, saving over 1,000 plastic bottles from landfills and oceans. The pitcher meets NSF/ANSI standards 42, 53, 401, and P473 for contaminant reduction, ensuring high-quality drinking water. With a filter life countdown timer and a space-efficient design, Epic Water Filters offers a convenient and health-conscious solution for optimal hydration.

Seychelle

Seychelle is a renowned brand in the water filter jug market, known for its high-efficiency filters that remove up to 99.99% of various contaminants, including aesthetic, chemical, and radiological impurities. Their filters can handle a wide range of pollutants such as heavy metals, VOCs, and pesticides, making them a trusted choice for safe drinking water. Seychelle's products, like the Gen 2 Dual Regular Water Pitcher, filter up to 150 gallons of water and are cost-effective alternatives to bottled water. With a strong focus on health and environmental sustainability, Seychelle's filters are widely used and recommended. The brand's commitment to quality and innovation has made it a leader in the global water filter market.

AmazonBasics

AmazonBasics has emerged as a significant player in the water filter jug market, offering affordable and practical solutions for enhancing water quality. The AmazonBasics 10 Cup Water Pitcher and Filter, for instance, is a popular choice due to its compatibility with various filter brands and its larger capacity, reducing the need for frequent refills. This product is also noted for its ease of assembly and disassembly, making maintenance straightforward. The filters typically last around 2 months, providing a cost-effective solution for clean drinking water. With its competitive pricing, AmazonBasics has attracted a wide customer base, especially during periods where online shopping has been the primary retail channel.