Top Urinal Brands: Innovators in Hygiene and Design

When it comes to selecting the perfect urinal for your establishment, choosing a reliable brand is crucial for both functionality and aesthetics. Top brands are known for their innovative designs, durability, and efficiency, ensuring minimal maintenance and optimal water usage. Companies like Toto, Kohler, and American Standard consistently top the list with their advanced technologies and stylish offerings. For a comprehensive guide to the best urinal brands and what makes each stand out, explore the details below.

Illustration of urinal

Best brands of urinal in 2025

Kohler

Kohler Co. is a leading producer of urinals, known for its innovative and water-efficient solutions. In 2021, Kohler launched a new line of intelligent urinals featuring touchless flushing, automatic cleaning, and smart water management, contributing to the company's strong presence in the market. The global urinals market, which includes Kohler's products, is expected to grow at a CAGR of 6.7% from 2024 to 2033, reaching approximately USD 5.9 billion by 2033. Kohler's commitment to sustainability and technological advancements has made it a key player in the urinals market, particularly with its waterless urinal models that save water and reduce maintenance costs. The company's products are widely used in commercial, institutional, and public restroom settings. For more details, visit their urinals product page.

American Standard

American Standard is a leading producer of urinals, known for its high-quality and innovative products. In 2023, the company was one of the top vendors in the global lavatory urinal market, with the top three vendors accounting for a significant percentage of the revenue. American Standard's urinals are popular for their water efficiency, space-saving designs, and ease of maintenance, contributing to the market's growth driven by increasing urbanization and hygiene awareness. The company's products are widely used in commercial, institutional, and public restroom settings. With a strong presence in the market, American Standard continues to innovate and expand its product portfolio.

TOTO

TOTO is a leading global manufacturer of sanitary ware and bathroom accessories, renowned for its high-quality and innovative products, including toilets and urinals. The company achieved a decade-high in net sales of close to 702.3 billion Japanese yen in the business year ended March 31, 2024. TOTO's toilets, such as those featuring the TORNADO Flushing System, use only 1.0 or 1.28 gallons per flush, making them highly efficient and environmentally friendly. The brand's WASHLET bidet seats are also highly acclaimed for their integration with TOTO toilets, enhancing hygiene and comfort. TOTO's commitment to quality and technology has made it a global leader in the bathroom fixtures industry. For more details on their cutting-edge toilet designs, visit the TOTO toilets page.

Sloan

Sloan Valve Company is a leading producer of waterless urinals, known for its robust quality and performance. The company is a major player in the waterless urinal market, which is expected to grow at a CAGR of 10.2% from 2024 to 2033, reaching a valuation of USD 851.2 million by 2033. Sloan's innovative products cater to various architectural styles and user preferences, contributing to the market's expansion driven by environmental concerns and cost-saving benefits. The company's commitment to sustainability aligns with the increasing adoption of waterless urinals, particularly in regions facing water scarcity. Sloan Valve Company, along with other key players like Falcon Waterfree Technologies and Duravit AG, dominates the market with a wide range of eco-friendly solutions. For more information, visit their website.

Zurn

Zurn is a leading producer of urinals, known for its innovative and water-efficient solutions. The Zurn EcoVantage Omni-Flo(tm) Urinal, for example, offers 87% water consumption savings over traditional 1.0 gpf urinal systems, making it an ideal choice for commercial and retrofit applications. This model accommodates multiple flow rates from 0.125 gpf to 1.0 gpf, reducing inventory costs. Zurn's products are designed to minimize splash back and contribute to LEED certification by exceeding the 30% water consumption reduction threshold. With such features, Zurn's urinals are a preferred option for those seeking sustainable and cost-effective sanitary solutions.

Duravit

Duravit is a leading producer of urinals, known for its innovative and sustainable products. The company offers the McDry urinal, which uses a plant-based, biodegradable sealing liquid to prevent odours, and the Utronic urinal, which features intelligent electronic control for low water consumption and high hygiene. Duravit's waterless urinals are part of the broader trend in the global waterless urinal market, which is expected to grow at a CAGR of 10.2% from 2024 to 2033, reaching a valuation of USD 851.2 million by 2033. Duravit's commitment to sustainability is evident in its range of products that conserve water resources, such as toilets that flush with as little as four and a half litres of water. The company's focus on durability and low maintenance costs makes its urinals an attractive choice for both commercial and household use. Learn more about Duravit's sustainable products.

Roca

Roca, a leading international brand in the design and production of bathroom products, has established itself as a top producer of urinals, known for its commitment to quality, innovation, and sustainability. In 2021, Roca Group achieved historic turnover figures, exceeding EUR2,053 million, with significant investments in technological advancements and acquisitions to enhance its position in the bathroom sector. The company's strategic focus on specialization, including the acquisition of companies like Royo and Sanit, has strengthened its capabilities in producing high-quality urinals and installation systems. Roca's products are favored for their efficiency, water conservation, and ease of maintenance, contributing to the growth of the urinals market, which is expected to reach USD 5.9 billion by 2033 with a CAGR of 6.7%. Roca's global presence and continuous innovation make it a benchmark in the bathroom industry. You can find more information about their innovative bathroom solutions on their official website.

Villeroy & Boch

Villeroy & Boch is a renowned brand in the sanitary industry, known for its high-quality and innovative products, including waterless urinals. The company, which has been part of the global market since 2008 through its subsidiary Sanipa, contributes significantly to the waterless urinal market, which is expected to grow at a CAGR of 10.2% from 2024 to 2033, reaching a valuation of USD 851.2 million by 2033. Villeroy & Boch's products, such as those under the Gustavsberg brand, are recognized for their functional and Scandinavian design, catering to the increasing demand for water-efficient solutions. The brand's presence in over 125 countries underscores its global influence and commitment to sustainability. With key factors like durability and low maintenance costs driving the market, Villeroy & Boch remains a leading player.

Caroma

Caroma Industries Limited is a leading producer of waterless urinals, known for its innovative and sustainable products. In 2020, Caroma launched the H2Zero Cube Urinal, a water-free urinal range that aims to save water and reduce maintenance costs for commercial and institutional clients. This product features a proprietary flushing mechanism to ensure odor elimination and superior restroom hygiene. The waterless urinal market, driven by environmental concerns and cost-saving benefits, is expected to grow at a CAGR of 10.2% from 2024 to 2033, with Caroma being a significant player in this expansion. Caroma's products are part of the broader trend towards sustainable solutions, particularly in regions like the Asia Pacific, where rapid urbanization and growing awareness of water scarcity are driving demand.

Ideal Standard

Ideal Standard, though not highlighted in recent market reports, could be a significant player in the urinal industry due to its reputation for quality and innovation. The global urinal screen market, dominated by the commercial sector with a 75.0% market share, is projected to grow at a CAGR of 7.17% from 2024 to 2032, reaching a valuation of $2,873.8 million by 2032. Key drivers include the need for enhanced restroom hygiene, odor control, and reduced maintenance needs. Bioactive materials, with a projected CAGR of 12.91%, are gaining traction due to their eco-friendly and health-conscious benefits. North America holds a significant share of the market, with 33.5% in 2023. For more details about Ideal Standard's offerings, visit their official website.