Top Soap Brands for Luxurious Lather and Skincare Bliss

When it comes to personal hygiene, choosing the right soap can make a significant difference in both skin health and overall wellness. From luxurious, artisanal bars to eco-friendly and organic options, the soap market offers a wide range of brands catering to diverse preferences and needs. Whether you prioritize natural ingredients, long-lasting scents, or a specific skin type solution, there are several reputable brands that have stood out for their quality and effectiveness. Below, we explore some of the best soap brands available today, considering their unique features and benefits.

Illustration of soap

Best brands of soap in 2025

Dove

Dove is a leading brand in the personal care industry, particularly in the soap market, where it holds a significant 21.5% global market share in the bar soap category, with the market size estimated at $3.6 billion in 2021. Dove's success is attributed to its innovative marketing strategies, such as the "Real Beauty" campaign, which has significantly increased sales and consumer engagement. The brand's commitment to inclusivity and body positivity has resonated deeply with its target audience, primarily women aged 18 to 35. Dove's market presence is strong, with a 21.5% market share in India's personal care sector in 2019 and a high brand awareness of 93% among hair care users in the United States. The brand's loyalty is also notable, with 82% of its users showing loyalty to the brand. For more insights on Dove's market share, visit their dedicated blog page.

Ivory

Ivory, a flagship personal care brand by Procter & Gamble, has been a trusted name in soap production for over 140 years, renowned for its 99.44% pure and floating bar soap. Introduced in 1879, Ivory has maintained its reputation for purity and effectiveness, with products that are free of dyes and heavy perfumes, and dermatologist tested for gentleness. Despite being a smaller brand within P&G's portfolio, Ivory holds a significant place in American pop culture and history. It currently holds a 3.4% share of the U.S. bar soap market and generated $112 million in global revenues in 2013. Ivory's commitment to using pure and purposeful ingredients has made it a staple for generations. Discover more about their gentle bar soap with original scent.

Olay

Olay, a renowned skincare brand owned by Procter & Gamble, stands out as a leading producer in the soap and skincare industry. With a brand awareness of 90% among face care users in the United States, Olay is used by 28% of these users, indicating a significant market presence. The brand is liked by 34% of U.S. face care users and enjoys a loyalty rate of 82% among its users. Olay's products, including anti-aging and moisturizing solutions, are backed by decades of experience and a strong distribution network. In 2020, Procter & Gamble, the parent company of Olay, was among the top players in the U.S. soap industry, which had a retail sales value of USD 3,887.31 million.

Sheamoisture

SheaMoisture stands out as a leading producer of soap, rooted in the legacy of Sofi Tucker, who began selling Shea Butter and African Black Soap in Sierra Leone in 1912. The brand is committed to community reinvestment, having funneled over $10 million back into the Black community and supporting over 53,000 West African women in cooperatives with fair wages. SheaMoisture's products are known for their natural, sustainably-produced ingredients, free from parabens, phthalates, and other harsh chemicals. Their Coconut & Hibiscus Shea Butter Soap is particularly praised for its mild scent and long-lasting moisturizing properties. With a strong focus on ethical standards and community support, SheaMoisture continues to be a preferred choice for those seeking high-quality, eco-friendly beauty products. Learn more about SheaMoisture's inspiring journey on their official story page.

Dr. Bronner's

Dr. Bronner's is a leading producer of organic soap and personal care products, renowned for its high-quality, sustainably-sourced ingredients. Founded in 1948, the company has seen significant growth, with its 2020 net revenue reaching $188 million, a 45% increase from $129 million in 2019. Dr. Bronner's is the top-selling natural soap in the U.S. and is known for its commitment to social responsibility, donating over $16 million in 2020, which is approximately 8.6% of its net revenue. The company uses only certified organic essential oils and retains glycerin in its soaps for superior moisturizing qualities. Dr. Bronner's products are made from sustainably-grown vegetable oils such as coconut, palm, olive, hemp, and jojoba.

L'Occitane

L'Occitane en Provence is renowned as one of the best producers of soap and other bath and body care products, with a rich history dating back to its founding in 1976 in Provence, France. The brand is celebrated for its high-quality, environmentally conscious products, such as its iconic bar soaps and shower oils, which have contributed to its strong sales growth, including an 18.5% year-on-year increase in net sales to EUR1.07 billion in the first half of FY2024. L'Occitane en Provence accounts for 55.6% of the group's overall sales, with notable growth in key markets like China and the US. The brand's commitment to sustainability is evident in its goal to use 100% recyclable plastic for its bottles by 2025. L'Occitane's products are widely available in over 3,000 stores across 90 countries.

Nivea

NIVEA, a flagship brand of Beiersdorf, achieved its best performance of the century in 2023, surpassing EUR5 billion in sales for the first time, with an impressive organic growth of 16.2% globally. This success was driven by double-digit growth in every region and category, including strong performances in NIVEA Deo, SUN, Body Care, Face, and Lip categories. The brand saw significant market share gains, particularly in Emerging Markets such as Mexico, Chile, and India. NIVEA's shift to a more globalized and digital operating model, along with successful e-commerce growth, contributed to its outstanding results. As the fastest-growing beauty company in 2023, NIVEA continues to innovate and expand its product range. For more information, visit the NIVEA brand page on the Beiersdorf website.

Le Labo

Le Labo, a renowned slow perfumery brand founded in 2006 in New York City, is also celebrated for its high-quality soaps that embody the brand's commitment to craftsmanship and sustainability. Known for their minimalist aesthetic and pharmaceutical-style packaging, Le Labo's soaps are made with natural essential oils and are free from animal products, parabens, and artificial preservatives. The brand's hand soaps, such as the Hinoki soap, are characterized by their thick, textured liquid and are often personalized with the date, place of formulation, and a client-chosen message. Le Labo's focus on sustainability is evident in their use of responsibly sourced ingredients and their efforts to reduce plastic use. In 2022, Le Labo achieved B Corp certification, further solidifying its ethical and environmental commitments.

Pears

Pears, a British brand established in 1807 by Andrew Pears, is renowned for being the world's first mass-market translucent soap, leveraging a unique manufacturing process that retains glycerine for softness and gentleness. With over 200 years of history, Pears has maintained its signature contents and original features, including its characteristic smell. The brand is currently owned by Unilever and manufactured by Hindustan Unilever, with a significant presence in countries like the UK, India, and Sri Lanka. Despite facing market share challenges, Pears remains a popular choice, especially in the premium category, with a market share of around 1.5% in India. Discover more about Pears' historical legacy by visiting their Wikipedia page.

Mrs. Meyer's

Mrs. Meyer's is a prominent brand in the soap market, renowned for its eco-friendly and plant-derived ingredients, as well as its use of essential oils. The brand is part of a larger market that is expected to grow, with the global essential oil soap market projected to reach US$ 4364.1 million by 2034, growing at a CAGR of 5.9% from 2024 to 2034. In the North American market, which accounts for 38.6% of the global essential oil soap market, Mrs. Meyer's benefits from a strong consumer base, particularly in the United States where it holds a significant share. However, some critics have raised concerns about the brand's use of synthetic fragrances, which can be misleading under greenwashing claims. Despite this, Mrs. Meyer's remains a popular choice for those seeking garden-inspired and cruelty-free cleaning products.